Category: Brand Marketing

Despite ‘retirement’ tag, Virat Kohli, Rohit Sharma brand value to see substantial boost

Virat Kohli's brand value is approximately $228 million, making him one of the most valuable athletes globally. Rohit Sharma's brand value is around $41 million, reflecting his significant influence in cricket and beyond.

Following India’s T20 World Cup 2024 win, both players’ brand values are expected to see a substantial boost. Even for Rahul Dravid, the commercial value has soared immensely post winning the Cup, alongside the winning team.

Disney Star onboards Eleven sponsors for Wimbledon Championships 2024

Reigning champions Carlos Alcaraz and Markéta Vondroušová will defend their titles, with Alcaraz coming off his maiden Wimbledon victory and Vondroušová making history as the first unseeded women's singles champion in 2023, stated the company.

Eleven sponsors include brands like Hyundai, House of Glenfiddich, Jaquar, Castrol, Kohler, Zepto, Amul, Xiaomi, LIC, Natural Diamond Council and Disney Adventure Cruise Line who have joined to support the event.

Reliance Foundation announces Dream Sports as principal partner of India House for 2024 Paris Olympics

Panasonic is one of the 15 top sponsors of the International Olympic Committee. (Representative Image: Jametlene Reskp via Unsplash)

With a portfolio of leading brands like Dream11, FanCode, DreamSetGo, Dream Game Studio and Dream Sports Foundation, the sports tech conglomerate will help elevate India’s vision for the 2036 Olympics.

SEBI’s crackdown on finfluencers to impact advertising in BFSI; Expected to affect other categories too

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious.