Brand Marketing – Page 106

Live sports sector is untapped opportunity; can score big with programmatic ads: Tejinder Gill of The Trade Desk

"Aligning targeted ads with sports content ensures brands reach the right audience at the right time, enhancing ad spend efficiency and boosting conversion rates," says Tejinder Gill of The Trade Desk.

Gill, General Manager, The Trade Desk, talks about the rise of sports advertising in India. Its collaboration with NBCUniversal is an example where advertisers are given access to Olympic inventory programmatically. He shares how this allows brands to reach highly engaged audiences affordably, whether they are following traditional sports or newer events like surfing and skateboarding.

Blinkit’s Albinder Dhindsa: Some players have been spending more on marketing, subsidies

Blinkit aims to hit 2,000 dark stores by the end of 2026 from 639 at the end of the June quarter.

Zomato unveils District, new app consolidating its going-out business

Goyal said building a one stop destination app for going-out could be a game changer

Zomato CEO Deepinder Goyal in a letter to shareholders, said, “Today, Zomato and Blinkit are our two large consumer businesses and both of them serve customers’ needs at home. However, we also have one of India’s largest ‘going-out’ businesses.”

Cab aggregators largest culprits in dark patterns, says Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

The ASCI Academy, in collaboration with Parallel HQ, a design firm, has identified the prevalence of deceptive patterns in popular Indian apps

Hyundai’s domestic sales dip 3.33% in July, exports down 2.81% YoY

Hyundai's SUVs accounted for 67 percent of the company's sales from January to September 2024.

Hyundai Motor India Limited (HMIL) said that SUVs accounted for 66.6% of HMIL domestic sales in the current calendar year as of July 31, 2024.

Over 70% of music streams on Spotify in India come from local music

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

As per Loud & Clear report, the trend was evident on Spotify India’s daily Top 50 list, where, in 2023, 84 percent of the tracks were by artists from the country.

IPL 2025: Franchise owners divided on mega auction, impact player rule

IPL meeting ends in a stalemate due to differences of opinion on issues related to mega options and substitute players

The BCCI convened a meeting with the owners of all 10 franchises at its headquarters to discuss the next IPL season.

56 percent CMOs allocate over 20 percent of budget on innovation: Dentsu report

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

When 67% of CMOs doubted that AI could create content that moves us in 2023, the number has dropped 18 percentage points to 49% this year.

NSDC, Britannia join hands to empower women entrepreneurs

The program has been launched with the introduction of complimentary self-learning basic entrepreneurship courses available in multiple languages on the Skill India Digital Hub (SIDH).

This initiative aims to empower approximately 25 lakh women across India, providing them with the skills, knowledge, and resources needed to start and grow successful businesses.

Amara Raja and Ather Energy partner for EV battery development

The rise in EV advertising can certainly provide a boost to the auto sector’s overall ad spends, say experts.

As part of this agreement, Amara Raja will collaborate with Ather to develop and supply NMC (Nickel Manganese Cobalt) and LFP (Lithium Iron Phosphate) Lithium-Ion and other advanced chemistry cells.