Category: Brand Marketing

34 percent consumers find long-form writing more credible than short-form content: Mavericks

A significant 41 percent and 43 percent of users prefer long-form videos and written-content for entertainment and information, respectively, highlighting a strong preference for engaging narratives. (Image source: Unsplash)

As per Mavericks ‘The Attention Game’ report, marketers have been encouraged to invest in high-quality, long-form content to establish trust and credibility, and balance it with short-form content to capture immediate attention.

boAt onboards Jasleen Royal as brand ambassador

Jasleen Royal is a self-taught musician and her achievements include winning the Filmfare Award for Best Music Director in 2022 for the film Shershaah, being the first female music director to win the award and composing songs for movies including Shershaah (2021), Baar Baar Dekho (2016), Gully Boy (2019) and more. (Image source: News18)

As boAt’s brand ambassador, Jasleen Royal will embody the brand’s ethos of youthful energy, innovation, and passion for music.

‘Normal’ for big clients to call for media pitches before festive season?

Storyboard18 is the first one to break the news of two auto majors, Hero MotoCorp and Tata Motors, calling for a media pitch. Each of the mandates is above Rs 500 crore.

At a time when most companies are presumably planning their festive media strategy, two big automakers, Hero Motocorp and Tata Motors, are in the midst of media pitches. How crucial is the timing of pitching especially when it concerns the festive season?

Collective Artists Network acquires storytelling platform Terribly Tiny Tales

Recognizing the need for organic storytelling amidst the clutter of internet memes and GIFs, Gosalia launched TTT to bring meaningful and relatable content to digital audiences.(Representative Image: Cytonn Photography via Unsplash)

This acquisition aligns with Collective Artists Network’s vision to become the country’s leading new media company with its roots in popular culture and expanding its influence in the media industry.

Educate, Entertain, Engage: Marketing strategies for complex industries by Policybazaar’s Sai Narayan

Policybazaar's CMO, Sai Narayan stated that Another aspect of emotionally charged campaigns is that they tell compelling stories that resonate deeply with audiences. Narratives of personal stories of triumph over adversity, where financial products played a key role, can create a powerful emotional connection. This approach helps consumers resonate with the brand as well as the concept and highlights the real-world impact of the product.

Policybazaar’s CMO Sai Narayan explains that a successful marketing strategy should aim at reaching the consumer before they need to look for insurance. A successful campaign should focus on explaining the tangible benefits of insurance products while highlighting real-life scenarios where insurance plays a saviour.