Category: Brand Marketing

Philips India launches limited-edition trimmer co-designed by Virat Kohli

Virat Kohli, Philips India Male Grooming Brand Ambassador expressed his excitement, stating, “Partnering with Philips India to co-design this trimmer marks a special milestone for me. It's not just about endorsing a product; it's about infusing my personal experiences into every aspect of its design. Over the years, Philips has been my grooming companion, evolving alongside my style and needs."

This collaboration is an extension of innovation and familiarity that reflects Virat Kohli’s own grooming evolution.

News18 Network captures highest YouTube views in second phase of elections

News18 Punjab/Haryana/Himachal also amassed the highest viewership with 8.08 million video views on YouTube, leaving behind ABP Sanjha at a distant 1.6 million views and PTC News at 1.1 million views on YouTube.

According to the viewership data from Playboard, News18 India’s YouTube views reached 31.6 million on the polling day, surpassing key competitors ABP News and Zee News at 27.7 million and 26.6 million, respectively.

Hyundai Motor India rolls out ‘Dil mein bas jaye EXTER’ campaign

The campaign will be promoted across TV, digital, radio and social media channels, including YouTube, Facebook, and Instagram. Targeted towards driving higher website visits and video views, the campaign will utilize programmatic platforms to reach in-market auto enthusiasts, news channels, family-focused individuals, sport enthusiast, and travel affinity audiences, stated the company.

The campaign, featuring a series of six films, aims to significantly enhance brand recall and generate buzz surrounding the EXTER.

Dentsu India launches ‘Live Amazing. Do Amazing’ Campaign For AMDOCS

Dentsu Creative India has created music film featuring Raja Kumari, a Grammy-nominated Indian American rapper and singer, who delivers a rap showcasing the opportunities and culture at Amdocs. Additionally, the film highlights the contributions of three historical figures renowned for their extraordinary achievements: William Shakespeare, Aryabhata, and Leonardo Da Vinci. (Stills from the video)

The campaign is conceptualised and executed by Dentsu Creative India – the creative agency within dentsu, along with iProspect – the integrated media agency under the dentsu umbrella.

Apple reports revenue dip in Q2 2024, services hit all-time high despite lower iPhone sales

The Apple Store app brings a wide array of features designed to streamline the shopping experience. It includes dedicated tabs to explore the latest Apple products, accessories, and services.

Even amidst a revenue drop, the brand witnessed a double digit growth in the India market, Apple’s CEO Tim Cook said in the company’s earning call.

Nautica India ropes in Ayushmann Khurrana for Nautica India to launch SS-24 campaign

With Ayushmann Khurrana as the face of the campaign, Nautica aims to tap into the actor’s popularity and build deeper salience with premium fashionistas nationwide, stated the company.

The ad campaign highlights Nautica’s latest season’s collection, with Ayushmann Khurrana’s visual montage emphasising the ease and style of a Nautica man.