Category: Brand Marketing

The CMO pay debate: Are marketers underpaid?

Inspired by Mahatma Gandhi’s wisdom, “Be the change you wish to see,” Growth Ka Chashma invites investors to “Spot the growth you want in your portfolio.” It simplifies financial literacy with a gamified approach, combining advanced AI with market analysis to make stock market learning more accessible.

Are marketing chiefs just gaining power and not pay? Find out.

Varun Berry, Britannia Industries: Rural market share grew at a faster clip than Urban

Addressing rural consumption and growth, Berry emphasized on the expansion in distribution footprint and product offerings to align with regional preferences, to benefit consumption.

Varun Berry, Vice Chairman and Managing Director, Britannia Industries, said “We come out of a challenging financial year that witnessed consumption slowdown, particularly in rural India.”

Byju Raveendran back in control of Byju’s as NCLAT accepts BCCI settlement

The control of the company will now be back with Byju Raveendran as the NCLAT suspended the order of National Company Law Tribunal (NCLT) that admitted the company to insolvency resolution process. (Image source: CNBC-TV18 and News18. From left to right: Byju Raveendran and Divya Gokulnath))

The appellate tribunal noted that the settlement is being arrived before the Committee of Creditors (CoC) could have been constituted and considering that the source of the money (for settlement) is not in dispute, it did not have any reason to keep the company in insolvency process.

Adobe Express for Education gets upgrade with new AI features

In November 2023, Minister of Information and Broadcasting Ashwini Vaishnaw announced that the government would begin drafting regulations specifically to address deepfakes.

Adobe Express for Education is designed to be classroom safe with responsible generative AI that’s collaborative and improves student engagement and communication.