Category: Brand Marketing

Hero Vired rolls out ‘A Letter to my Child’ on the occasion of Mother’s Day

With prevalent challenges faced by women, as revealed by the Women in Modern Workplaces in India report, which highlighted how 70 percent of women expressed difficulties in balancing work-life issues as a primary obstacle to career advancement and 55 percent advocated for specialized upskilling programs for women returning to work after a career break. (Stills from the video)

The campaign features real-life supermoms from Hero Vired’s learner community who penned heartfelt letters to their children reflecting the challenges these moms face while balancing work and family.

BIBA launches mother’s day campaign: “Kuch nahi” collection for mothers

The campaign features Indian TV actress, Shilpa Saklani.

Set in a household, the film follows the story of a mother who fulfils the needs of her family, always knowing exactly what they need, even without them having to share. The film then moves ahead also to depict the daughter bringing her mother a BIBA outfit for a family function she must attend to.

Zoomcar hosts earn $4 million in Q3 of 2023

In the past few months, Zoomcar announced partnerships with industry leaders to boost car buying for new and existing Hosts. (Image source: Moneycontrol)

Through synergistic partnerships with industry leaders such as Cars24, ACKO Drive, Spinny, and Droom, Zoomcar is making car sharing more convenient with customised offers on car buying and financing.

Volkswagen India introduces community centric initiative ‘Volkswagen Experiences’

Participants will get an experience of driving German-engineered Volkswagen cars, including the five-star GNCAP-rated Virtus and Taigun, as well as Tiguan and the highly aspirational Volkswagen lifestyle surrounding these products.

Volkswagen Experiences or ‘VWe’ (pronounced ‘we’) an acronym that has been conceptualized to deliver community driven experiences. Under ‘VWe’, Volkswagen India will create opportunities for customers and fans to engage with the brand, it’s products and a multitude of services.

Omnicom announces major expansion in India with four state-of-the-art centers of excellence

Existing clients will continue to be serviced by the agency and teams they currently work with. The changes will take effect on January 1, 2025.

Through their expertise in media, data and analytics, creative, digital commerce, marketing technology, and AI, Omnicom’s Global Solutions Centers will support Omnicom’s agencies around the world, driving more value and efficiencies for our clients.

Chennai Super Kings tops IPL fan loyalty charts

CSK, with a fan base dwarfing even last year's champion Gujarat Titans (GT) by a factor of 30, is valued only 25 percent higher (Representative Image: Chennai Super Kings via Twitter)

This team, with the most IPL titles under its belt, followed by RCB, a team yet to lift the coveted trophy.

Consumer Affairs Ministry to meet e-commerce companies to discuss fake reviews

As per QCO (Quality Control Order), organisations should not publish reviews that lack authenticity or have been purchased, or written by individuals hired by suppliers, or third parties etc. (Representative Image: Mark König via Unsplash)

The Ministry also floated an Online Consumer Reviews (Quality Control) Order that requires companies to accept reviews from verified users and purchasers only.