Brand Marketing – Page 104

News18 Network’s Counting Day TV viewership leaves IPL finale behind

To highlight its unparalleled viewership on the Counting Day, News18 Network launched a media campaign on Friday. The news network released a front-page ad in all editions of The Economic Times, showcasing comprehensive dominance over competitors on the Counting Day of the 2024 Lok Sabha elections.

The total reach of Counting Day was calculated by aggregating the reach of Network18’s 20 channels across various languages, while IPL Finale’s total reach was derived from 13 Star Sports channels.

Mondelēz International and Lotus Bakeries to expand the Biscoff brand in India

The probe at Mondelēz China is the latest in a series of compliance-related investigations impacting multinational companies in China.

Through this partnership, Mondelēz will leverage its extensive distribution network and local market presence to manufacture, market, distribute and sell Biscoff cookies in India.

Capital punishment: Brewers miffed at policies stymying Delhi beer sales despite heatwave

India’s $32-billion liquor industry is projected to grow by an additional $7 billion by 2028, according to London-based drinks consultancy IWSR.

The relentlessly high thermometer readings should have translated into blockbuster sales for beer brands as in the rest of the country but that has not been the case.

Ahead of Father’s Day, Bombay Shaving Company releases quirky ad, ‘Sorry Dad…’

Bombay Shaving Company launches new ad on Father's Day occasion

The ad campaign has amassed three million views on social media since June 8.

BARC Ratings: CNN-News18 dominates counting day viewership in English news segment

CNN-News18’s programming on Counting Day started at 6AM, bringing the most accurate trends throughout the day. Combined with live on-ground reportage, the Counting Day coverage stayed on top of all key developments and reactions as they came in.

The market share of CNN-News18 is almost 100% more than that of Times Now and four times more than India Today.

Tonic Worldwide bags digital mandate for Badshah Masala

As the new digital partner, Tonic Worldwide aims to grow Badshah Masala's business through integrated brand communication.

The digital-first creative agency won the mandate following a competitive multi-agency pitch. The account will be managed by Tonic Worldwide’s Mumbai office.

Whirlpool and HUL collaborate to enhance the Indian consumer laundry experience

This partnership is highlighted in a new campaign that brings together the innovative technology of Whirlpool Top Load Washing Machines with the cleaning performance of Surf Excel Matic Liquid Detergent, guiding consumers toward a superior and hassle-free cleaning process.

The integration of innovative technologies from both brands will help in delivering superior fabric care, improving the daily laundry process, and resulting in an enhanced customer experience.

Sony Sports onboards SBI, Gatorade, Amul, among others for UEFA EURO 2024

The experience of following the UEFA EURO 2024 will be further bolstered by the in-depth analysis provided by the panel on Football Extraaa which will be hosted by Adriano Del Monte and Olivia Buzaglo, along with Manas Singh and Arpit Sharma reporting live from Germany.

Sony Sports Network will bring all the LIVE action from the tournament in English, Hindi, Malayalam, Telugu, Tamil and Bengali. The ‘Home of Football in India’ will broadcast UEFA EURO 2024 LIVE across Sony Sports Ten 2 SD & HD in English, Sony Sports Ten 3 SD & HD in Hindi, Sony Sports Ten 4 SD & HD in Tamil & Telugu and Sony Sports Ten 5 SD & HD in Bengali & Malayalam.

Samsung partners with Paytm to bring travel, entertainment services to Samsung Wallet in India

With this partnership, Galaxy smartphone users will now have seamless access to Paytm’s suite of services, including flights and bus bookings, movie ticket purchases, and event bookings, all integrated within the Samsung Wallet.

WOW Skin Science partners with Tinder for “Tinder Mixer” across major cities

These events are designed to encourage individuals to step out, embrace the sun, and form new connections in a fun and interactive environment across major cities in India.

The format had icebreaker sessions featuring skincare and sunscreen questions inspired by the WOW suncare range.