Brand Marketing – Page 104

Ajoy Chawla of Titan Company: Amid competitive intensity, need to step up marketing investments tactically

Titan Company reported a marginal decline in standalone net profit to Rs 715 crore in Q1FY25. Talking about cost-optimisation strategies, and future growth prospects, Chawla, CEO of jewellery division discusses witnessing pent-up demand this quarter (post-budget) and its growing retail presence both in India and outside.

EXCLUSIVE: ‘We are now competing in beverages as a category’, says Shivam Puri, CEO, Cipla Health

Cipla Health Limited, the maker of Nicotex and Prolyte ORS, surpassed the Rs 1000 crore revenue mark last year

The consumer healthcare subsidiary of Cipla is now planning to expand into multiple segments such as sexual wellness and broaden range of products in its existing categories.

Fevicol-maker Pidilite Industries net profit rises 21% to Rs 571 crore in Q1 FY25

"We continued to invest in our brands, upgrading and building new manufacturing facilities and expanding our distribution network," the company said in a statement.

Pidilite Industries reported a consolidated net profit of Rs 571 crore for the June quarter, registering a growth of 21 percent from Rs 474 crore a year ago.

ITC’s Ali Harris Shere on a new biscuit launch: There’s an opportunity to create a category

Ali Harris Shere, chief operating officer, biscuits and cakes cluster, ITC Foods Division

As per the company, this combination offers a significant nutritional upgrade without disrupting consumer habits.

Lotte to invest Rs 400 cr in new Havmor ice-cream factory; Also plans to launch localised version of popular confectionery products

The move is part of Lotte's strategic initiative, One India, that aims to enhance Lotte’s brand presence and secure growth momentum in the Indian Confectionery and ice cream market. (Image: Brooke Lark via Unsplash)

Lotte Wellfood announced plans to merge its Indian subsidiary Lotte India and Havmor Ice Cream. It also plans to set up a new ice-cream production facility for Havmor with an investment of Rs 400 crore in Pune.

Dabur’s CEO Mohit Malhotra hints at inorganic route to ramp up presence in hair-oil subsegments

Dabur’s toothpaste business reported a 12% growth in the June quarter in FY25.

Emerging channels like e-commerce and modern trade posted a robust double-digit growth and now contribute to around 20% of Dabur’s India business.

Govt’s new rules for surrogate ads to be released within next quarter: Exclusive

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

The draft is undergoing an exhaustive consulting process with the key stakeholders and has introduced digital under its purview for the first time. It also urged a distinction between celebrities endorsing ‘brand extension’ and the celebrities associated with ‘restricted’ brands and introduce bans and penalties in case of violations.

Marico expects digital-first portfolio to close FY25 at Rs 600 crore; Q1 FY25 ad spends at Rs 240 crore

Marico spent Rs 293 crore on advertisement in Q3 FY25

The FMCG major closed Q1FY25 at Rs 2,643 crore in revenue and volume growth of 4% in the domestic business. Saugata Gupta, MD & CEO, expects to sustain the improving trajectory based on increasing penetration and growth revived in traditional trade.

Tata Motors set to launch Tata Curvv in August, aiming to lead EV market

Vivek Srivatsa emphasized the importance of Kerala as a key market for Tata Motors' EV business. He shared insights into the company's efforts to enhance the charging infrastructure across various regions, ensuring a more accessible and convenient experience for EV owners. (Still from the video)

Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility highlighted Tata Motors’ strategic positioning of the Curvv as a market leader in the EV sector, particularly in terms of market share in India.