Category: Brand Marketing

Yatra revenue down 9 percent; Records reduced volumes in B2C segment

Yatra Online Q3: The gross bookings phase witnessed a 3.5 percent YoY rise. In Q3 FY 25, the gross booking on the platform stood at 17,951 million

Chief Executive Officer, Dhruv Shringi stated: “The decline was primarily driven by reduced volumes in the B2C segment, as we optimized discounts amid intensifying price competition in the market.”

Noise co-founder Gaurav Khatri reflects on 10 years of transforming wearable technology

"The most common challenge when you don't come from a background of tech, is probably hiring the right talent and also getting the right partners who work for you," says Khatri.

Gaurav Khatri, co-founder of Noise, shares what it takes to build to Indian wearables brand in a competitive market and his global ambitions for the firm.

Pidilite Industries targets double-digit volume growth in consumer and B2B segments

"Our investments in emerging India, as we call it, whether it is rural or small town India – our Pidilite ki duniya initiative, we now have 14,000 Pidilite ki duniya in villages below 15,000. We've now got 28,000 villages under direct coverage, with the population below 10,000. So whether it is sales and distribution, whether it is innovation, each of our divisions has launched a range of products," said Bharat Puri. (Image: Fevicol ad)

“We’ve got a whole range of innovations. We’ve got the supply chain in place, and therefore the Fevicol elephant has kept marching on with hope,” said Bharat Puri, MD of Pidilite Industries.

Carmaker Kia India hits 1 million unit sales milestone; Kia Seltos becomes a significant success driver

The company started with an annual sales volume of 45,226 units in 2019, which grew to 140,505 units in 2020, 181,583 units in 2021, and 254,556 units in 2022. Last year, Kia solidified its presence with annual sales of 255,000 units.

KIA has expanded its footprint in the country with a widespread network of 588 touchpoints across 256 cities. Kia will soon launch its global flagships in India this year, followed by a home-grown new model.

Indians opt for home grown getaways: Airbnb searches soar 340%

“The data underscores a growing trend amongst Indian travelers to explore domestic destinations during short breaks and long weekends as they are easily accessible. At Airbnb, we are excited to offer a wide range of stays as people explore new locations and immerse themselves in the local culture through our host offerings,” said Amanpreet Bajaj, Airbnb’s General Manager for India, Southeast Asia, Hong Kong, and Taiwan.

Goa, Lonavala, Puducherry, Mumbai and Udaipur emerge as the most searched for domestic destinations.