Brand Marketing – Page 103

Dark side of dark stores: Q-comm brands like Blinkit, Zepto are quickly losing consumer trust

Quick-commerce platforms are under scanner for unhygienic and unsafe practices. While the focus on valuation is significant for brands like Blinkit and Zepto, neglecting operational standards can be detrimental, denting consumer trust and brand value.

CMOs command premium pay in tepid job market | Ogilvy, Leo Burnett, VML bag Bronze Lions on Day 2 of Cannes Lions 2024

The median total compensation, including long-term incentives, of CMOs has increased by 8 percent in 2024 as companies focus on retaining key executives. (Image source: Unsplash)

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

News18 India takes on Aaj Tak in an outdoor campaign

On the counting day of 2024 Lok Sabha elections, News18 network achieved an unprecedented reach of 16.20 crore, surpassing the television reach of 2024 IPL Finale, which was 10.90 crore.

As per the data released by the Broadcast Audience Research Council (BARC), News18 India recorded a whopping 7.69 crore (unrolled)* reach on the Counting Day. The number one Hindi news channel was at 3.74 crore reach (rolled), leaving behind Aaj Tak at a reach of 3.40 crore.

Max Life Insurance Company partners with Star Sports for ICC Men’s T20 World Cup 2024

By associating with Cricket Live, Max Life aims to connect with passionate cricket fans across the nation during the ICC Men’s T20 World Cup.

As part of the collaboration, Max Life will serve as the Insurance Partner on the Cricket Live show during the ICC Men’s T20 World Cup 2024 from June 2nd to June 29th, 2024.

Bollywood’s comeback king? Shah Rukh Khan climbs brand value ladder while Virat Kohli holds strong: Report

The year 2023 also saw Indian celebrities’ continued participation as active investors of startups across industries — ranging from skincare to apparel.bn in 2024, at a CAGR of 31.0%.

The top three most advertised brands on digital platforms are Pepsi endorsed by Ranveer Singh; Livspace endorsed by Anushka Sharma and Virat Kohli; and JioCinema endorsed by Alia Bhatt, MS Dhoni and Sachin Tendulkar, as per Kroll’s report.

Adobe reimagines PDFs by integrating Adobe Firefly into Acrobat

Acrobat is the first PDF solution to oﬀer in-app generative image capabilities.(Image source: Moneycontrol)

New features in Acrobat AI Assistant, a conversational engine deeply integrated into Reader and Acrobat workflows, will allow customers to ask questions, get insights and create content from information across groups of PDFs – and other document types – including Microsoft Word, Microsoft PowerPoint, text files and more.

CoinSwitch becomes the official partner for the UEFA Euro Cup 2024 on Sony LIV

Based on the user insights, the company identifies two primary barriers preventing people from investing in crypto: fear of volatility and the perceived complexity of crypto. This campaign aims to address these concerns. The ‘Switch to Coinswitch’ has been conceptualised in partnership with The Script Room. (Stills from the campaign)

As the official partner for the UEFA Euro Cup 2024 on SonyLIV, CoinSwitch will run ‘Switch to CoinSwitch’ campaign from June 15 to July 15, 2024.

IBM and The All England Lawn Tennis Club launch new GenAI feature for personalised player stories at Wimbledon

In the survey, 75% of Indian CEO respondents say that inspiring their team with a common vision produces better outcomes than providing precise standards and targets. Yet 31% acknowledge that their employees don’t fully understand how strategic decisions impact them. (Image source: Unsplash)

The new ‘Catch Me Up’ feature displays pre and post-match player cards with AI-generated player stories and analysis via wimbledon.com and the Wimbledon 2024 App. Player cards will be personalised based on user preferences and data such as their location and myWimbledon profile, starting with their favourite players.

Maruti Suzuki’s Partho Banerjee on targeting young eco conscious consumers and more

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, says that the campaign aims to dispel any perception in the market that S-CNG vehicles are less than their petrol counterparts.

Dollar Industries bullish on South market; Ropes in Mahesh Babu as brand ambassador

Dollar Industries recently signed actor Mahesh Babu as its brand ambassador for South India. Meanwhile Bollywood superstar Akshay Kumar, endorsing Dollar Man, is associated with Dollar as the brand ambassador for over 14 years. Actress Yami Gautam is the brand ambassador for Dollar Women i.e Missy and Actor, Saif Ali Khan is the brand ambassador for Dollar Always. (Image source: News18)

As a part of the Vision South India strategy, Dollar Industries is targeting around 50% growth in sales from Southern market as compared to current year.