Category: Brand Marketing

STAAH ventures into Ayodhya through its partnership with the Clarks Inn Express hotel

The technological expertise of STAAH will empower the group with tools like Channel Management — that helps hotels to list and manage their inventory across booking channels, highlighted the company.

Clarks has on-boarded STAAH’s Max Channel Manager solution to help them manage their inventory across all its booking channels. This empowers Clarks to put in place some efficient operational processes that in turn will help in maximizing revenue and increase profitability, stated the company.

Walkers & Co. enables emerging Indian filmmakers with The Walkers Project

The Walkers Project embodies the collective efforts of Walkers & Co, Film Companion, industry experts, and the selected filmmakers to champion talent, drive progress, and bring meaningful stories to audiences worldwide, stated the company.

The Walkers Project embodies the collective efforts of Walkers & Co, Film Companion, industry experts, and the selected filmmakers to champion talent, drive progress, and bring meaningful stories to audiences worldwide.

Vadilal unveils new summer campaign Where joy, flavor, and ‘WAAH’ moments unite

The TVCs are crafted by Moonshot Digital creative agency feature scripts written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi, with direction films by Rahul Bharti and production by Zuleikha Gupta at Sun City Studios. (Stills from the films)

Unveiling a series of three films depicting the significance of celebrations & Vadilal, the brand showcases “Har moment ko banaye Kamaal! WAAH Vadilal!”

Skechers comes on board as official kit sponsor for All India Pickleball Association

The partnership between AIPA and Skechers is poised to drive significant growth and innovation within the pickleball community, offering players access to footwear and apparel designed to optimize performance and comfort on the court, stated the company.

Under the terms of the five-year agreement, Skechers will sponsor team India kits with a range of performance-oriented apparel and footwear specifically crafted for the dynamic demands of pickleball. The collaboration with AIPA represents a strategic expansion of Skechers’ presence in the Indian sports market.

Johnson’s Baby launches digital film celebrating diverse journeys to motherhood

As an extension of Johnson’s Baby #PromisePehlePalSe campaign, ‘The Long Wait for Day 1’ follows the poignant stories of Neha, Maya, and Geet, each embarking on their paths to motherhood. (Stills from the campaign)

The campaign highlights that every mother has a different journey to their Day 1, however every mother promises to protect their baby.

National Technology Day: Industry experts share views on the role technology is playing in marketing

National Technology Day is celebrated annually on May 11 to celebrate India’s achievements in the science and technology. (Image sourced from Moneycontrol)

On the occasion of National Technology Day, chief marketing officers, founders and other experts from diverse sectors share their views on the role technology is playing in marketing.