Brand Marketing – Page 102

Exclusive: Beauty brand Oriflame calls for Media and Creative pitch

According to Oriflame’s 2023 Annual report, Oriflame entered Asia in 1986, and currently has operations in China, India, Indonesia, Vietnam, Pakistan, Sri Lanka.

Oriflame is recalibrating its marketing and expansion strategies for the Indian market.

BREAKING: Ola Cabs changes name to Ola Consumer; Bhavish Aggarwal unveils Ola’s automated dark stores

Ola Electric CEO Bhavish Aggarwal

Ola founder Bhavish Aggarwal announced the rebranding of Ola Cabs to Ola Consumer during Ola’s ‘Sankalp 2024’

MakeMyTrip collaborates with Ministry of Tourism, launches campaign film on India’s 78th Independence Day

MakeMyTrip's Q3 revenue jumped by 24.8 percent to $267.4 million

The film has aimed at the Indian diaspora to rediscover their roots.. Lyricist Gulzar Saab has given his voice for narration, inviting the global Indian community to visit India

Snickers maker Mars to acquire Pringles and Cheez-it for nearly $30 billion

Mars is reportedly going to acquire Kellanova for nearly $30 billion

Mars will pay $83.50 per share in an all-cash deal for Kellanova: Report

Premium and luxury brands increase ad spends by 10 percent

Sectors such as cosmetics, fragrances, and automobiles are spending heavily on advertisements.

India’s luxury market is forecast to expand to 3.5 times its current size, reaching $85-90 billion by 2030 due to rapid economic growth.

Nykaa raises stake in D2C skincare brand Dot & Key for Rs 265 crore; acquires Earth Rhythm

Nykaa has extended its stake in Dot & Key to 90%

Nykaa acquired a 51% stake in Dot & Key in September 2021, and in the June quarter, the company decided to purchase an additional 39% stake for Rs 265.3 crore, raising it to 90%.

Mega Sports Platforms: Infosys global CMO on the mega brand opportunity!

"Appearing as a sponsor of a big sporting events, especially consistently over a longer period, can signal positive brand associations and cue greater confidence in the brand," writes Virmani. (Image: bo-zhang via Unsplash)

Sumit Virmani, Global Chief Marketing Officer, Infosys, writes about the power of sustained sports associations. Read Virmani’s column Brand Breakthroughs exclusively on Storyboard18.

Laughter in Every Sip: Sprite’s ‘Joke in a Bottle’ Campaign

In essence, Sprite's 'Joke in a Bottle' campaign not only quenched thirst but also brought laughter and entertainment to countless consumers.

Sprite’s campaign had a clear objective: to position itself not just as a refreshing beverage, but as a source of entertainment and relief.

CEO Gopal Vittal unveils Bharti Airtel’s roadmap for success: Quality, coverage, and innovation

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Gopal Vittal said that the company is mulling to go live with its standalone (SA) technology for Fixed Wireless Access (FWA) within the second quarter of the current fiscal year

Marico’s business operations in Bangladesh resume at ‘normal scale’

Marico stated that the outcome of this litigation does not have a material impact on its financial position or statements, and no penalty or compensation was imposed as part of the judgment.

Marico said operating conditions in the market have been gradually improving in the days after civil unrest gripped Bangladesh, claiming hundreds of lives.