Brand Marketing – Page 101

Quick commerce brands fuel rakhi sales; Zepto sells over 6.70 lakh rakhis

Quick commerce brand has fuelled the sale of rakhis during the Raksha Bandhan festival (Photo: Unsplash)

Unicorn Zepto said they sold 671,023 Rakhis. Blinkit’s co-founder and CEO Albinder Dhindsa said that the platform achieved its “highest-ever Orders Per Minute”, GMV, and chocolate sales during Raksha Bandhan 2024

NCLT approves amalgation of TCNS Clothing with Aditya Birla Fashion and Retail

In May 2023, ABFRL announced the acquisition of a majority stake in TCNS Clothing in a deal worth Rs 1,650 crore

Aditya Birla Fashion and Retail Ltd (ABFRL) posted a net loss of Rs 161 crore in the June quarter of FY25. The company’s revenue rose 7% to Rs 3,428 crore in Q1FY25 from Rs 3,196 crore YoY

Honda overtakes Hero MotoCorp in domestic wholesale segment

Hero MotoCorp registered more than 18.31 lakh wholesale despatches in the April-July period

As per the Siam data, Honda registered more than 18.53 lakh wholesale despatches in the April-July period, while Hero logged over 18.31 lakh units in the same period

Modern consumers demand authenticity and relatability in brand messaging, says HUL’s Harman Dhillon

Dhillon highlights that modern consumers are increasingly drawn to brands that resonate with their personal beliefs and values.

Through initiatives like “Mothermonials,” Dhillon believes that Dove is not just selling products but also playing a vital role in challenging societal norms and fostering a more inclusive and positive perception of beauty.

Fittr and Rohit Sharma partner to introduce Fittr Hart Ring

Rohit Sharma, who has long been a proponent of maintaining peak physical condition stated, “Fitness isn’t just about hitting the gym—it’s about understanding your body and making informed choices every day, regarding overall wellbeing.”

The Fittr Hart ring tracks everything right from daily steps, activity to sleep quality, heart rate, spo2, recovery, stress levels, skin temperature and even Vo2max, offering real-time insights into one’s health.

CCPA imposes Rs 3 Lakh penalty on education institute for misleading advertisement

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

CCPA also ordered Sriram’s IAS to discontinue misleading advertisement with immediate effect

Lenskart CEO seeks “visionary EIRs” for next-gen D2C eyewear brands

Lenskart’s latest move signals its commitment to innovation and global expansion, positioning itself at the forefront of the D2C market.

Lenskart.com is on the lookout for three Entrepreneurs in Residence (EIRs) to spearhead the development of next-generation direct-to-consumer (D2C) eyewear brands.

Need a set of corrections…not a NourishCo 2.0, says Tata Consumer Products MD, Sunil D’Souza

From a product perspective, D'Souza said he doesn't think there is anything significantly wrong because NourishCo products have been proven over the past few years.

In 2022, Tata Consumer Products Ltd acquired PepsiCo’s 50 percent stake in NourishCo Beverages Limited, making NourishCo a fully-owned subsidiary of TCPL.

IPO-bound Oyo acquires France-based premium rental home firm Checkmyguest

In January 2025, Oyo raised $65 million from Redsprig Innovation Partners

Oyo acquired the French-based platform in a stock-and-cash deal worth Rs 230 crore ($27.4 million), a media report said.

Thomas Cook India capitalizes on AI, spiritual tourism, and tier-2 cities to boost biz

Spiritual tourism has witnessed a boom in India and makes up 60% of the country's domestic tourism (Photo: Unsplash)

Thomas Cook India’s net profit was marginally up to Rs 73 crore in the first quarter of FY2025 from Rs 71 crore in the same period last year. The company’s standalone total income stood at Rs 788.7 crore for the quarter, up from Rs 766.28 crore in Q1 FY2024