Brand Marketing – Page 101

Manav Kaul pays tribute to mothers through Sleepwell’s new campaign

The poem was narrated by writer/actor Manav Kaul, whose signature style also amplified the empathy of the message to ask mothers, “Did you sleep well?’

Sideways crafted the #SleepwellMom campaign and the campaign conveyed with statistics how sleep-deprived mothers are, and culminated with a poem from the perspective of a child who has just had that realisation.

Bajaj rolls out a CGI video for its air coolers range

While the extreme heat drains one and all, a larger-than-life BAJAJ air cooler emerges from a billboard and delivers a strong gush of refreshingly cool air. (Still from the video)

Set in Delhi’s Connaught Place, the brand’s CGI ad campaign sees people shielding themselves from the scorching sun on a bustling street.

Unwanted calls no more! Telemarketing and fraudulent calls to incur criminal liability soon

In March 2023, the government extended the Prevention of Money Laundering Act (PMLA) to cover specific activities related to virtual digital assets to combat digital fraud in the sector. (Image source: Unsplash)

The pesky calls and other modes of unsolicited commercial communication will soon be classified as unfair trade practices.

Pee Safe introduces PeePal, an AI chatbot, to enhance personal care shopping

PeePal chatbot provides instant responses, streamlining transactions for a seamless shopping experience. It increases website traffic as satisfied customers share positive interactions, ensuring a dynamic, customer-centric approach.

Pee Safe, a personal hygiene and wellness brand, has launched PeePal, an AI-driven chatbot.

Omega ropes in Neeraj Chopra as brand ambassador ahead of Paris Olympics

Speaking on the partnership, Neeraj Chopra said, “I am very excited to be a part of such an iconic brand that plays such a huge role in timekeeping at the Olympic Games. I am looking forward to a great association with OMEGA and the upcoming spectacle in Paris.”

To celebrate the announcement, the athlete was invited to the OMEGA boutique in Doha, Qatar ahead of his championship at the Wanda Diamond League.

Mandatory anti-fake review rules for e-commerce firms soon

The Bureau of Indian Standards (BIS) has come up with draft norms for "Online Consumer Reviews" and circulated it among stakeholders. The draft QCO specifies that all organisations (termed as review administrator) managing and publishing online consumer reviews shall comply with the norms. They must ensure that only "genuine" reviews get published and they won't publish any "fake or false" consumer reviews online. (Image source: News18 Hindi)

Consumer Affairs Secretary, Nidhi Khare said, “…fake reviews are still getting published. We are consulting with the stakeholders this week. We want to make these standards mandatory to protect consumer interest.”

Excel – That is the powerpoint of it: Read Shubhranshu Singh’s take on how Excel forever changed business and marketing

This is not his first foray into AI since he co-founded Openai, then left after a rupture with Sam Altman. In his view, Tesla is an AI company not an automobile maker.

“I believe Excel is the single most transforming element of what has made modern business what it is. It was like a cannon to the ramparts of feudal management. It blew old style marketing and creative industries to bits,” writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

Cannes Lions announces Unilever as ‘Creative Marketer of the Year’

Previously, as stated in a media report, these brands were managed by Interpublic Group of Companies, Omnicom Group, and Brandtech Group's Oliver in various regions.

Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions.

TVS lines up new EV launches in upcoming quarters, appealing to various customer segments

TVS Motor's operating revenue grew by 10 percent at Rs 9,097 crore in Q3 FY 25

TVS Motor Company’s director and CEO, KN Radhakrishnan highlighted the company’s performance, stating that 2023-24 was the year where TVS Motor Company achieved significant milestones in terms of sales, revenue and profit.

Motorola launches ‘Sound of Perfection’ IP starring five Indian musicians

The album is a blend of various genres of music such as folk, rap, and fusion which highlights the essence of India's cultural diversity and a harmonious blend of tradition and modernity.

The IP brought together five popular music artists from across the country to create five distinct tracks in five different languages, culminating into a final fusion track “Haq Se” bringing all the artists together to deliver a musical experience for the audience.