Category: Brand Marketing

Amid quality & customer service concerns, Zepto raises $665 mn at a $3.6B valuation

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

Zepto, which competes with the likes of Blinkit and Swiggy Instamart in the quick-commerce market, plans to double its store count to 700+ by March 2025. The expansion and funding come at a time when customers repeatedly have raised concerns about the company’s quality control and customer service.

Swiggy launches initiative to tackle staffing challenges in restaurants

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

The new feature on the Swiggy Partner App will connect restaurants to staffing experts and provide restaurant owners direct access to job listings and candidate database.

71 percent CEOs say trusted AI is impossible without effective AI governance in organizations: IBM Study

In the survey, 75% of Indian CEO respondents say that inspiring their team with a common vision produces better outcomes than providing precise standards and targets. Yet 31% acknowledge that their employees don’t fully understand how strategic decisions impact them. (Image source: Unsplash)

As per a study conducted by IBM, a contrast was noted in the actual adoption of AI governance policies with only 42 percent Indian CEO respondents saying they have good generative AI governance in place today.

Nykaa Fashion’s latest campaign ‘Stay Stylish’ draws inspiration from reverse fangirling

As part of the campaign's debut digital film, Janhvi is deeply engrossed in a chilling horror sequence when she abruptly brings the shoot to a standstill. What captures her attention amidst the eerie atmosphere? Nykaa Fashion’s outfit on the Assistant Director. She couldn’t resist her question – Where’s your outfit from? In a twist of fate, a hair-raising moment turns into an unexpected fan-girl encounter.

Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com said, “With a curated collection from 650+ international brands and beloved homegrown favourites, we’ve got everything one needs to stay ahead in the fashion game.”