A musical celebration of cricket’s universal appeal and its ability to unite people, the anthem marks the singing debut of cricket legend, Harbhajan Singh.
Category: Brand Marketing
Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav unveil YiPPee!’s latest campaign
‘YiPPee! Toss’ campaign leverages the popularity of top cricketers in a playful fashion highlighting the unique qualities of its noodles. The campaign will be rolled out in multiple media platforms across the country.
Recykal launches ‘Samudra Manthan’ typeface ahead of World Ocean Day
Under the initiative ‘Samudra Manthan’ (inspired by Indian mythological tale of ocean churning for a heavenly drink for achieving immortality) Recykal has collected over 70 thousand metric tons of plastic from 207 districts from 19 states across India.
Adani One partners with Cleartrip to enhance the travel experience customers
Cleartrip will provide Adani One users access to over 3 lakh routes and more than 10 lakh bus connections from private operators and state transport buses.
Adani Capital and Adani Housing are now Tyger Capital and Tyger Home Finance
Adani Capital and Adani Housing Finance have rebranded themselves as Tyger Capital and Tyger Home Finance, respectively to reflect the companies’ speed, reliability, and partnership-driven approach.
Pepsi unveils new logo in 14 years
The brand partnered with Warner Bros. Discovery to come together and celebrate the new titan logo unveil with a grand event, which took place in New Delhi recently.
Haier India joins forces with Star Sports for ICC Men’s T20 World Cup 2024
This collaboration allows Haier India to gain visibility during matches broadcasted on Star Sports HD as the global cricket action unfolds with the matches between the US and West Indies teams from June 1 to June 29.
Adobe announces general availability of AEP AI Assistant
Through a generative AI-powered conversational interface, Adobe Experience Platform (AEP) AI Assistant will empower brands to automate tasks, simulate outcomes, and generate new audiences and journeys.
Virat Kohli emerges as most popular player with 7.5 million social media mentions across IPL 2024
Virat Kohli’s controversial no-ball decision spiked conversations with 54K mentions and 617K engagement.
Seagram’s Royal Stag renews partnership with ICC as official supporter for four years
The partnership which will run until the end of 2027 extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA.