Category: Brand Marketing

We know how to make this a profitable business: Tata Starbucks CEO

“The last two and half to three years have been all about expansion. We now know, in some ways, what the Indian consumer wants, we know how to make this a profitable business, so it was then about taking it forward and expanding,” Sushant Dash, CEO, Tata Starbucks said. (Image source: Tata Group)

Storyboard18 caught up with Tata Starbucks CEO Dash over a cup of coffee to talk about the growth of the brand, how is India drinking coffee today and more.

Amul tops as the world’s strongest food brand: Brand Finance report

The report highlighted that the food and beverage sector has seen a four percent decline in brand value this year, totalling around USD268 billion. This is due to consumers favouring smaller, private label brands over big names for unique, personalised products. (Still from an ad)

Amul, which scored Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating, its brand strength is attributed to its strong performance in familiarity, consideration, and recommendation metrics, stated the Brand Finance’s Food & Drink 2024 report.

Decathlon to invest €100 Million in India, aiming for major retail expansion

Decathlon aims to increase its number of stores across India from currently 127 to 190, highlighting its ambitious vision for long-term growth in the country. (Image source: Decathlon Blog)

Global sports giant Decathlon targets Indian market with plans to expand its store network to 190 locations, boost local manufacturing, and promote sustainability.

42% of Audi India’s car sales are to customers under 40, says Balbir Singh Dhillon

As an industry, we are collectively working to enhance the charging infrastructure. For instance, we have installed over 140 chargers across the country, not just at Audi dealerships but also at our group brand dealerships. We have one of the largest EV charging stations in BKC, equipped with 450 kilowatt hours and multiple charging points, stated Balbir Singh Dhillon, Head of Audi India. (Still from the video)

Balbir Singh Dhillon, Head of Audi India said that the customer base is getting younger and the luxury auto market is expanding. He added that despite challenges with taxation, the desire for luxury vehicles has increased.

Aayush Wellness enters the $23.8 billion nutraceutical market with Dreamy Sleep Gummies

As per National Institute of Health, nearly 42 crores Indians are struggling with sleep related issues. Acknowledging the escalating issues of poor sleep quality, Aayush Wellness has introduced this sleep gummies to enhance the sleep quality of the people, stated the company. (Image source: Facebook)

Dreamy Sleep Gummies is designed to elevate sleep quality and combat sleep disorders, stated the company.