Brand Marketing – Page 99

Volkswagen India flags off the first chapter of Volkswagen Experiences

Starting from Chandigarh, the expedition covers Himalayas all the way to Ladakh. Driven by safety, the customers will be driving the Tiguan, Virtus and Taigun.

Customers participating from all over India will be driving in a convoy of 25+ Volkswagen cars from Chandigarh to Ladakh taking on the tough and challenging terrain of the Himalayas.

The Body Shop commemorates 18th anniversary in India with introduction of Braille features

Harmeet Singh, Chief Brand Officer, The Body Shop - Asia South

This will be a part of a phased approach across its stores countrywide, representing the brand’s ongoing efforts toward inclusivity and accessibility in India.

upGrad and Social Panga announce two-day on-field immersion training for learners of MICA

Mayank Kumar, Co-founder & MD, upGrad (left) and Himanshu Arora, Co-founder, Social Panga & The Yellow Shutter (right)

In terms of workforce expansion, an industry report predicts Marketing to emerge as the top function with a 70% growth rate.

Havas Play inks strategic partnership with SGSE helmed by Mahesh Bhupathi

These academies will serve as hubs for identifying and nurturing talented young athletes, paving the way for their progression to national and international levels of achievement.

The partnership aims to curate premium sports and entertainment IPs.

70 percent leaders are investing more in visual communication tools than the previous year: Canva Report

The majority of leaders (97%) expect employees in non-design roles to possess some design acumen in order to be effective communicators in their organizations.

The ability to communicate visually is now table stakes in the workplace, regardless of role, as per the report.

Update mental models from an incremental to an exponential one: Devndra Chawla

Leading through exponential change involves embedding sustainability into the core strategy. As younger generations develop purchasing power, firms must go beyond simple claims of sustainability, writes Chawla.

Devndra Chawla, MD and CEO of GreenCell Mobility, writes that the most fundamental requirement to thrive in a new world is the need to update our mental models from an incremental to an exponential one: “Thriving in an era of exponential change is a complex but rewarding challenge.”

Zepto celebrates Father’s Day with #JustSayIt

Leading up to the launch, Zepto’s social media channels will feature teaser posts and interactive content to build excitement.

The video aims to evoke emotions and encourage people to express their love and appreciation for their dads with #JustSayIt. The campaign has been released in Hindi and Tamil.

Tata Passenger Electric Mobility busts myths around EVs through latest campaign

#EasyToEV campaign tackles key barriers through a series of relatable, light-hearted vignettes, ensuring maximum impact and resonance.

Tata Passenger Electric Mobility (TPEM) has launched its #EasyToEV campaign to empower the next generation of EV buyers in the country.

As ‘Hello Kitty’ brand celebrates five decades, Sanrio gears up to bring Kawaii to India

anrio has been working towards creating a strong, licensing programme for Hello Kitty that cuts across generations and speaks to kids, teens and young women to create not just a consumer products programme, but a deeper India relationship for growing the brand.

With Hello Kitty marking its 50th anniversary, Sanrio and Dream Theatre, the agent that represents Sanrio brand in the Indian market, are gearing up to spread Hello Kitty and Kawaii culture on a scale never seen before in India.

Posterscope and Milton make going back-to-school fun in latest campaign

Based on Milton’s insights, the campaign focused heavily on South and West India, identified as key potential markets.

The ‘Milton Liya Kya?’campaign aims to create awareness about the brand’s vibrant range of bottles and tiffins, and utilised a mix of traditional and DOOH media.