Category: Brand Marketing

Alia Bhatt becomes new global brand ambassador for L’Oréal Paris

“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women," says Alia Bhatt.

She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.

Pernod Ricard becomes official partner of Paris Saint-Germain

Philippe GUETTAT, EVP Global Brands at Pernod Ricard (left) and Nicola IBBETSON, Director of Partnerships and Sponsorships at Paris Saint-Germain (right)

The four-year agreement is set to begin this 24/25 season and will span across PSG’s professional teams; men’s and women’s football as official partner and handball, as an official provider.

Implement UP like Social Media Policy in Maharashtra, other states: Influencers

The move seeks to prevent tactics that circumvent existing legislation and protect the financial interests of the country’s journalism sector.

Influencers will take on various roles, including brand ambassadorships, sponsored posts, guest contributions, content collaborations, themed and hashtag campaigns, shoutouts, reviews, and event promotions.

Justdial says 95% of Indians still loyal to offline stores, sees faster growth in Tier 2 and 3 cities

About 85 percent of Justdial's 181 million visitors in the first quarter of FY25 accessed its services through mobile devices," says Shwetank Dixit, Chief Growth Officer, Justdial.

About 90-95 percent of Indians still prefer to visit local businesses where they can interact with the service providers, bargain, and build relationships despite players like Urban Company and Yes Madam existing in the market, says Shwetank Dixit, Chief Growth Officer of Justdial.

UPI to reach 1 billion transactions per day in FY28: PwC report

The pandemic accelerated the shift towards digital payments, and UPI has emerged as the preferred platform for seamless financial transactions.

A prepaid wallet was tailored for foreign visitors from the G20 countries allowing them to experience the ease of P2M payments of UPI, garnering everyone’s
attention during the last G20 summit in India.