Category: Brand Marketing

Lenovo becomes Global Partner of Formula 1 in renewed deal

s part of the deal, Motorola, a subsidiary of Lenovo Group, will become Global Smartphone Partner of F1.

As a Global Partner of Formula 1, Lenovo will continue to provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at track and remotely. Under the agreement, Lenovo will serve as the title sponsor for two races per season and Lenovo and Motorola will have increased trackside branding at events.

hoichoi achieves 60:40 gender balance; 200 percent ad revenue growth

In addition to direct subscription revenue, hoichoi has diversified its revenue streams through bundling partnerships and initiatives, such as Hindi dubbing of its Bengali shows. Mukherjee points out that hoichoi's extensive original content catalogue, including Hindi-dubbed versions, has contributed significantly to its revenue, especially in the Hindi market.

While West Bengal remains hoichoi’s core market, over 45% of its users come from other regions of India, says Soumya Mukherjee Chief Operating Officer – hoichoi (India & Bangladesh).

22 percent rise in users on quick commerce apps during pre-festive period: Tonic Worldwide’s GIPSI report

Data reveals a 96 percent rise in chatter expressing concerns and complaints about ‘fake reviews’ on X from May to July 2024. Over 86K posts on Instagram #triedandtrue, #notsponsored & #whatiorderedvswhatigot shows how the search for dishonest reviews are not just limited to marketplaces but go beyond, stated the report. (Image source: Velocity Blog)

The convenience and instant gratification offered by these platforms are driving this trend, opening up opportunities for a wide range of product categories from pooja essentials to electronics. In essence, this has changed the core behavior during festive season from planned to impulse buying, stated Tonic Worldwide’s GIPSI report.

Ta-ta Vistara: With Air India-Vistara merger, it’s curtains for the popular brand

Vistara, for all its premiumness, simply does not have the depth resonance that an Air India has. Yes, it is true that a lot of the early promise of the brand has been squandered away, but in the long run, it is a brand that needs to be revived and restored to its former glory, writes Santosh Desai, brand consultant. (Image source: Unsplash)

Brands are business assets and need to be viewed from the lens of business metrics, but that is not all that they are. They connect with us in deeper, more subterranean ways. Air India is potentially much more than an airline.

Allied Blenders & Distillers partner with actor Ranveer Singh for a new business venture in luxury spirits

"I am delighted to partner with Allied Blenders and Distillers Limited’s unique initiative. This venture is not just about creating and offering premium and luxury spirits, but equally about realizing the aspirations of the Indian consumer. We're blending world-class products, sourcing and craftsmanship with the rich, vibrant flavours of India, creating experiences that speak to people,” said Ranveer Singh.

This business venture with Bollywood actor Ranveer Singh in partnership will ensure quicker decision-making, nimble adaptation to market trends, and specialised marketing expertise for the luxury segments.