Category: Brand Marketing

Deloitte and IOC forge decade-long partnership to advance the Olympic Movement

Deloitte and the IOC are uniting to tackle multifaceted challenges in corporate governance, sustainability, diversity, equity, and athlete well-being, setting a new standard for the Olympic Movement.

The decade-long partnership with the International Olympic Committee includes supporting Indian Athlete Avinash Sable for Paris 2024 Games. Deloitte will work with IOC on digital transformation strategy, sustainability and diversity, equity, and inclusion.

Tata Communications inks five-year host Broadcasting Services deal with World Athletics

Tata Communications will deliver customised live content to broadcasters across continents, to ensure the action reaches fans in every corner of the globe. As the host broadcaster, it will take on the pivotal role of crafting immersive coverage for World Athletics events globally.

Tata Communications will provide global host Broadcasting Services to cover the World Athletics Series events, including the World Championships in Tokyo in 2025. This includes localised regional feeds and delivering customised content.

FanCode inks 5-year deal with Asian Football Confederation for Broadcast Rights in India

The deal is in line with FanCode commitment to bring fans access to top-class sporting events from across the world. Previously, FanCode had showcased some of AFC’s events, including the AFC Cup and AFC Champions League.

According to the deal, FanCode will hold exclusive TV and digital rights for more than 10 AFC competitions from 2024-2029.

59% change in organic share of sales with retail media: Criteo

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

As per Criteo’s The ROAS Trap report, shoppers who actively click on ads exhibit a higher average order value and average unit price, showcasing that enhanced visibility on the digital shelf allows brands to expand their sales and rise above market competition.

Reliance Retail’s Tira expands brands portfolio with skincare brand ‘Akind’, co-founded by Mira Kapoor

Akind understands that everyone's skin is unique and deserving of personalized care and seeks to simplify skincare by listening to its needs. Through this targeted approach the brand will empower individuals to achieve their skincare goals, stated the company.

Akind understands that everyone’s skin is unique and deserving of personalized care and seeks to simplify skincare by listening to its needs, stated the company. Through this targeted approach the brand will empower individuals to achieve their skincare goals.

Shipway launches customer data & marketing automation platform ConvertWay for ecommerce

In today's market, where rising ad costs and customer acquisition costs (CAC) make achieving high website conversion rates increasingly challenging, ConvertWay is poised to transform how businesses convert website visitors into paying customers and retain them longer. (Representational Image via Unsplash)

ConvertWay maximizes marketing budgets by prioritizing SMS and WhatsApp.

Housing.com partners with Disney+ Hotstar for the ongoing ICC Men’s T20 World Cup 2024

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

This move aligns with Housing.com’s objective to amplify its brand presence and connect with a wider audience seeking trusted guidance in their home-buying and renting journeys.

NueGo partners with Bollywood film ‘Chandu Champion’ starring Kartik Aaryan

This limited time offer, valid until 30th June 2024, provides eco-conscious travellers with a fantastic opportunity to enjoy eco-friendly intercity travel at a discounted rate. (Image sourced via Forbes India)

NueGo is offering an exclusive 10 percent discount on all routes. One can avail this offer by using the code “CHAMPION” when booking through the NueGo App and Website (www.nuego.in).

60 percent of Indians have language pet peeves: Report

Delving deeper into India’s linguistic irritations, the survey revealed that 55% of Indians have either committed or come across the incorrect use of common homophones like 'your/you're,' 'their/there/they're,' using 'anyways' instead of 'anyway,' or the perennial 'who/whom' confusion. (Representative Image: Surendran MP via Unsplash)(Representative Image: Surendran MP via Unsplash)

Duolingo has partnered with YouGov to explore the language frustrations faced by Indians, uncovering a myriad of mispronunciations, grammatical errors, and homophone mix-ups.