Brand Marketing – Page 97

China leads global wrist-worn device market

Weakness in the basic smartwatch market originated in India, where consumer demand waned due to a slow replacement cycle, lack of innovation, and unsatisfactory user experiences among first-time buyers, according to the Counterpoint report. (Image source: Unsplash)

As per International Data Corporation Worldwide Quarterly Wearable Device Tracker data, the growth of the Chinese wrist-worn market is not only exceeding the global market, in the first half of 2024 Chinese manufacturers also maintained a rapid growth rate and a strong market position in the global wrist-worn market.

Amul wins trademark infringement case against Italian brand Amuleti

Amul has registered a turnover of Rs 65,911 crore (nearly $7.75 billion) for the fiscal 2025

Meta Inc. has ordered to block or delete the social media account of Terre primitive for promoting Amuleti.

India overtakes US to become second-biggest 5G handset market: Counterpoint

Research Director Tarun Pathak said, “5G handset contribution to the overall handset market was over 54% in H1 2024, crossing 50% for the first time. As the democratization of 5G handsets increases with increasing 5G penetration in lower price segments as well as increasing expansion of 5G networks, this trend will further grow. The ongoing global premiumization trend will further fuel this growth. According to our market outlook, 5G share will cross 57% in 2024 and 65% in 2025.” (Image source: Unsplash)

Apple led the 5G handset shipments globally, accounting for more than 25% share, driven by strong shipments of the iPhone 15 series and 14 series. Samsung followed in the second position, capturing more than 21% share, driven by the Galaxy A series and S24 series.

InMobi secures $100 mn from MARS Growth Capital

This financing round will be used to deepen the company’s AI capabilities through both organic and inorganic means to deliver more immersive, personalized ways for brands to better engage with consumers beyond the standard ad unit.

The funds will be used to propel InMobi’s artificial intelligence (AI) development and deployment efforts forward and fund potential AI-focused acquisitions.

Uber reintroduces its high-end category in India

Uber Black offers a range of features designed to elevate the ride with unparalleled comfort, style and convenience, stated the company.

This new addition is a step towards addressing the growing preference of Indian customers towards premium offerings.

IPO-bound Ather Energy plans aggressive marketing push to strengthen EV brand

Ather Energy's IPO to fund expansion, marketing, and R&D

Ather plans to utilize Rs 300 crore of its net proceeds to fund advertising and marketing efforts in the upcoming years

Non-metros close gap, 55% of prestige beauty brands’ sales from non-metros: Nykaa

The last decade witnessed the proliferation of homegrown makeup brands and a resulting expansion of the market with <3% crossing Rs 100 crore.

However, within non-metros, there is a significant variation in beauty demand & aspiration, creating opportunities for brands to think differently.

Air-India’s Vistara conundrum

Vistara built itself around some sharp differentiators – targeted at corporate travellers, with service being the cornerstone and epitomised by its tagline ‘fly the new feeling’.

Vistara came in at a time that India lacked a premium flying experience – with Kingfisher Airlines out and once market leader Jet Airways on the path of rapid decline, writes business strategist Lloyd Mathias.

Marico aims to grow food biz at 20-25% CAGR, scale to 2x by FY27

Marico seeks for creative and influencer marketing agency.

Chairman Harsh Mariwala said with the continued impetus to the 4Ds (Diversification, Distribution, Digital, and Diversity), the company is moving fast toward becoming Marico 3.0

Auréa-led investor group completes acquisition of The Body Shop

The Body Shop was founded in 1976 and has been a pioneer of ethical beauty, offering high-quality, innovation-led skincare, body care, haircare and make-up made with natural, fairly traded ingredients from around the world, stated the company. (Image source: ContactPigeon)

Mike Jatania and Charles Denton will serve as Executive Chairman and CEO respectively and will jointly steer The Body Shop’s revival.