Category: Brand Marketing

BARC Ratings: CNN-News18 dominates counting day viewership in English news segment

CNN-News18’s programming on Counting Day started at 6AM, bringing the most accurate trends throughout the day. Combined with live on-ground reportage, the Counting Day coverage stayed on top of all key developments and reactions as they came in.

The market share of CNN-News18 is almost 100% more than that of Times Now and four times more than India Today.

Whirlpool and HUL collaborate to enhance the Indian consumer laundry experience

This partnership is highlighted in a new campaign that brings together the innovative technology of Whirlpool Top Load Washing Machines with the cleaning performance of Surf Excel Matic Liquid Detergent, guiding consumers toward a superior and hassle-free cleaning process.

The integration of innovative technologies from both brands will help in delivering superior fabric care, improving the daily laundry process, and resulting in an enhanced customer experience.

Sony Sports onboards SBI, Gatorade, Amul, among others for UEFA EURO 2024

The experience of following the UEFA EURO 2024 will be further bolstered by the in-depth analysis provided by the panel on Football Extraaa which will be hosted by Adriano Del Monte and Olivia Buzaglo, along with Manas Singh and Arpit Sharma reporting live from Germany.

Sony Sports Network will bring all the LIVE action from the tournament in English, Hindi, Malayalam, Telugu, Tamil and Bengali. The ‘Home of Football in India’ will broadcast UEFA EURO 2024 LIVE across Sony Sports Ten 2 SD & HD in English, Sony Sports Ten 3 SD & HD in Hindi, Sony Sports Ten 4 SD & HD in Tamil & Telugu and Sony Sports Ten 5 SD & HD in Bengali & Malayalam.