Category: Brand Marketing

LIC appoints Infosys to build its NextGen Digital Platform

his platform will form the foundation for building high value business applications such as the Customer & Sales Super Apps, Portals and Digital Branch for LIC, stated the company. (Image source: Elets Technomedia)

The NextGen Digital Platform will be modular, flexible, cloud-native, and have platform- driven architecture which will be capable of quickly adopting innovative technologies, new products and features.

Bow, Wow: How Cheeka the pug made Hutch a household name

The film tasted instant success on release, as did the dog. The price of a pug went up from around Rs 7,000 to over Rs 35,000, said Rao, and added that pugs came to be popularly known as the `Hutch dog.’ (Stills from the ad)

Storyboard18 spoke to veteran ad men Piyush Pandey, Rajiv Rao, and filmmaker Prakash Varma, who discussed the making of the iconic film that’s left indelible pugmarks on the landscape of Indian advertising.

Lay’s named Official Sponsor of FIFA World Cup 26 & FIFA Women’s World Cup 2027

The brand will break new ground at both tournaments by recognising and rewarding the “Fan of the Match” at every match.

As Official Sponsor, Lay’s, alongside a portfolio of food brands, including Doritos, Cheetos, Tostitos, Ruffles, Cracker Jack, PopCorners, Quaker and Gamesa, will bring fans closer to the game with exclusive experiences, merchandise, consumer activations and more.

2024 LIONS Creativity Report: Coca-Cola wins Creative Brand of the Year for the first time

Manolo Arroyo, EVP and Global Chief Marketing Officer, The Coca‑Cola Company, commented, “The Coca-Cola Company believes creativity is a superpower that drives growth, inspires people and – most importantly – ignites change.” (Image source: Unsplash)

WPP was named Creative Company of the Year, with its collaboration with Coca-Cola helping to secure three Gold Lions for ‘Thanks for Coke-Creating’, plus 14 more Lions across four pieces of work.