Brand Marketing – Page 127

Brand Street Integrated expands service offerings with acquisition of ‘3% Collective’

Gurgaon based Brand Street Integrated (BSI), is a comprehensive integrated marketing agency that assists businesses from launch to awareness, visibility, and penetration.

The collaboration is aimed at crafting immersive brand experiences for the clients.

Dentsu India launches ‘Live Amazing. Do Amazing’ Campaign For AMDOCS

Dentsu Creative India has created music film featuring Raja Kumari, a Grammy-nominated Indian American rapper and singer, who delivers a rap showcasing the opportunities and culture at Amdocs. Additionally, the film highlights the contributions of three historical figures renowned for their extraordinary achievements: William Shakespeare, Aryabhata, and Leonardo Da Vinci. (Stills from the video)

The campaign is conceptualised and executed by Dentsu Creative India – the creative agency within dentsu, along with iProspect – the integrated media agency under the dentsu umbrella.

Apple reports revenue dip in Q2 2024, services hit all-time high despite lower iPhone sales

The Apple Store app brings a wide array of features designed to streamline the shopping experience. It includes dedicated tabs to explore the latest Apple products, accessories, and services.

Even amidst a revenue drop, the brand witnessed a double digit growth in the India market, Apple’s CEO Tim Cook said in the company’s earning call.

FSSAI orders nationwide spice testing after Ethylene Oxide concerns in popular brands

Additionally, the regulatory body has instructed state governments to conduct independent spice testing to ensure quality.

The authority has also planned to initiate surveillance on other food products, including the likes of fortified rice and dairy products.

Coca-Cola bottler HCCB eyes IPO to tap India’s booming beverage market: Reports

As per business intelligence firm Statista’s analysis, the overall revenue in the carbonated soft drinks market in India amounts to US$2.3 billion in 2024 and it is expected to show a volume growth of 3.0 percent in 2025.

Riding a revenue surge and India’s love for fizzy drinks, HCCB preps for public offering.

Nautica India ropes in Ayushmann Khurrana for Nautica India to launch SS-24 campaign

With Ayushmann Khurrana as the face of the campaign, Nautica aims to tap into the actor’s popularity and build deeper salience with premium fashionistas nationwide, stated the company.

The ad campaign highlights Nautica’s latest season’s collection, with Ayushmann Khurrana’s visual montage emphasising the ease and style of a Nautica man.

39.6 percent declare data analytics as top skill crucial retention marketing careers

In a continuously evolving market, where uncertainty is the only certainty, businesses are preoccupied with maintaining a sustainable growth trajectory. (Image source: Unsplash)

Nielsen’s 2024 Annual Marketing Report found that 72 percent of global marketers are expecting bigger budgets this year, an 8 percent increase from 2023.

Moment marketing | The priority of being first rather than being right is a misplaced one, says ASCI chief

Manisha Kapoor, chief executive officer and secretary-general, ASCI, stated, "It would be unfair to generalise. So long as an organization has adequate checks and balances in their creative development and approval processes, and culturally they believe in honest advertising, this should not be an issue. Having said that, there could be greater pressures on valuations and customer acquisitions which could lead them to take shortcuts that get their brands into trouble eventually." (From left to right: Image source: LinkedIn; Manisha Kapoor)

Before engaging in moment marketing, brands and agencies globally should consider whether it aligns with their broader brand strategy and complies with legal and ethical guidelines, says Manisha Kapoor, chief executive officer and secretary-general, Advertising Standards Council of India.

Dabur India boosts ad spend, closing FY 2024 with Rs 849.6 crore investment

Dabur India's net profit also witnessed a decline of 17 percent to Rs 425 crore YoY

Dabur’s FY 2023-24 reported strong financials with net profit surging to Rs 1,843 crore, up by 7.9 percent against previous year.

Katrina Kaif launches Kay Beauty in UAE

Katrina Kaif, Co-Founder, Kay Beauty

Kay Beauty was created with a vision to deliver products that bridge the gap between glamour and skincare, encouraging beauty to be enjoyed without guilt.