Brand Marketing – Page 127

Paytm Insider, Paradox and WMS join hands to introduce ZAMNA Festival to India

Varun Khare, COO, Paytm Insider, said, “Bringing Zamna to India for the first time is a monumental milestone for Paytm Insider. Working with Paradox and WMS has enabled us to present this globally acclaimed electronic music spectacle to our audience, enhancing the already vibrant music scene in the country. This is a must-attend event for all music enthusiasts because it showcases how electronic music is experienced on an international scale. Join us as we make history by introducing the magic of Zamna to India."

With roots in the Mayan civilization, the ZAMNA Festival has attracted attendees from over 120 countries every year.

News18’s ad campaign showcases dominance over Aaj Tak on Counting Day

News18’s programming on Counting Day started at 6AM, bringing the most accurate trends throughout the day. Combined with live on-ground reportage, the Counting Day coverage stayed on top of all key developments and reactions as they came in.

The targeted campaign drives home the message and highlights No. 1 YouTube viewership of News18 India and CNN-News18.

Swiggy Instamart and Havas Media India leverage print to bring alive mango magic

The newspaper circulated approximately 800,000 copies of the special edition across Mumbai and carried the ad in the page 1 and 2 jacket.

Betting on the popularity of mangoes through a print campaign, the quick commerce delivery platform has partnered with its media agency to bring forth a fresh and fragrant experience.

Hellmann’s partners with SOCIAL; creates ‘Mood Burgers’ ahead of World Cup

The limited-edition menu will be available in 3 options with both vegetarian and non-vegetarian variants.

Priyanka Ganguly, Head, Foods & Unilever Foods Solution India, said, “Recognizing India’s deep-seated love for cricket, we’ve partnered with SOCIAL to introduce Mood Burgers, an innovation designed to complement the thrill of this cricket season.”

Adidas plans to race to the top of India’s sports market; Country MD Neelendra Singh reveals how

Neelendra Singh, managing director, Adidas India, stated, "In India, the first 80 million consumers are like anywhere else in the world, that's a heavily contested marketplace in tier one and two. But the next 150 to 200 million consumers are ready. They're shopping digitally. Therefore distribution isn't a challenge. The question is, do we have the product to reach that consumer through the digital distribution? That is when we created a lot of product ranges relevant for India."

Neelendra Singh, managing director, Adidas India, shared the sportswear major’s India game-plan and how it is racing to become the largest sportswear brand in the country.

TV ad rates drop by 15% due to WC cricket fatigue | ZEEL’s Animesh Kumar quits | ASCI’s Manisha Kapoor on MIB’s self-declaration advertising feature

By associating with Cricket Live, Max Life aims to connect with passionate cricket fans across the nation during the ICC Men’s T20 World Cup.

Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.

Mamaearth and Swiggy Instamart unite to #GoGreen This World Environment Day

The brand launched the Plant Goodness initiative with an ambition to plant 1M trees by 2025 and has already planted 6 lac trees. In collaboration with an NGO and farmers for agroforestry, these trees have been planted in farmlands across Rajasthan, Uttar Pradesh and Haryana.

Through this initiative, Mamaearth will include complimentary seed samples with close to 30,000 orders delivered through Swiggy Instamart on World Environment Day.

Category: Brand Marketing