Category: Brand Marketing

India emerges most optimistic market in March 2024: Ipsos

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Automotive, IT & technology etc. Worry around inflation and unemployment has seen a significant drop in March 2024 and likewise for education.

EXCLUSIVE: BJP partners with meme marketing agencies in 2024 election strategy

BJP is the highest spending political party on platforms like Google and Meta. As per Google’s Ad Transparency Report, the party has spent Rs 5.37crore on Google ads in the last 30 days. On Meta the party has spent Rs1.31 crore in the same period. (Image source: BJP via Instagram)

BJP has brought on board firms like Acquaint Consultants to leverage meme marketing for enhanced digital engagement in Lok Sabha polls, industry sources have told Storyboard18. Acquaint Consultants, however, has denied any association with a political campaign.

IPL 2024: Disney Star and JioCinema secure close to 30 sponsors, more deals underway

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

Disney Star and JioCinema have onboarded around 15-18 sponsors each, both having a roster of new and returning brands.

Explained: How political parties’ media buying mirrors, and diverges from FMCG brands

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

Both political parties and brands are vying for the attention of the same group – the voter/consumer. The end goal is also the same. However, there are some key differences when it comes to media planning and buying. Find out what they are.

Daryaganj accuses Moti Mahal of defaming them as ‘Cheats’ in Butter Chicken dispute

Daryaganj asserted that the statement depicting them as cheats amounts to defamation, and highlighted that The Wall Street Journal article has been disseminated and replicated by various other online platforms. (Image source: Zomato)

Daryaganj has objected to the statement attributed to the owner of Moti Mahal, which reads, “They (Daryaganj) are piggybacking off my legacy. What big cheats they are.”