Brand Marketing – Page 128

RISE Worldwide secures team partnerships valuing around Rs 300 crore

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

Among these significant partnerships, Dream11 has joined forces with Sunrisers Hyderabad, Gujarat Titans, Punjab Kings, and Kolkata Knight Riders, while Luminous has taken the spotlight as the front-of-jersey partner for Rajasthan Royals.

TATA IPL 2024: 50 winners take home gold worth Rs 1 Lakh each

Reports suggest that BCCI officials have already conducted preliminary visits to Saudi Arabia to assess potential venues for the auction.

Mumbai-based Antony Joseph Dcruz won the top prize of gold worth Rs 50 lakhs playing Jeeto Dhan Dhan Dhana Dhan on JioCinema .

Tata Passenger Electric Mobility and Hindustan Petroleum Corporation partner to optimize EV charging infrastructure

BYD, with just two models in its India line-up – e6 MPV and Atto 3 SUV, grew over 1500 percent in 2023. (Image source: Unsplash)

This agreement between TPEM and HPCL aims to explore synergies between the two companies to encourage more people to adopt electric vehicles in the country.

Adobe announces Adobe Experience Cloud innovations that enable brands to unify customer data

Acrobat is the first PDF solution to oﬀer in-app generative image capabilities.(Image source: Moneycontrol)

Adobe Experience Platform provides a single view of customers across every channel, allowing AI to analyze data and deliver actionable insights in real-time

Tata IPL 2024: Waaree Energies joins as Delhi Capitals’ associate sponsor

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Through this sponsorship agreement, the company aims to leverage the popularity and reach of the much-awaited cricketing event to amplify awareness of solar energy solutions among a diverse and widespread audience, while intending to enhance its footprint in markets across India.

Consumer court slaps Rs 45,000 fine on Amazon for delayed refund on defective product

The World Trade Centre, which has served as Amazon India’s headquarters since the company’s inception, houses 18 of its 30 floors, accommodating around 5,300 employees.

Commission President SS Malhotra and members Rashmi Bansal and Ravi Kumar emphasised that Amazon was obligated to ensure the sale of authentic, defect-free products and expedite the replacement of faulty items and issuance of refunds.

ShareChat appoints Kartik Patiar as Senior Director for online and media & entertainment

In his new role, Kartik will be a part of ShareChat’s Business Team.

With a diverse experience of over 16 years across multiple sectors and industries, Kartik was previously responsible for driving the Revenue Charter at Disney+ Hotstar, as Director for LCS Sales.

Bank of Baroda acquires co-branding rights of Delhi’s three Metro stations

The South Extension Metro station is situated on the Pink Line, while the Rajouri Garden Metro station is an interchange station on the Blue Line and Pink Line of the Delhi Metro. (Image source: Unsplash)

In addition to the exclusive co-branding rights, the Bank will get a space for branding, display of products and installation of an ATM/Digital Banking Unit (DBU)/ kiosk to serve customers.

Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.

Consumer Affairs Secretary Rohit Kumar Singh: “Menace of misleading ads has to be curbed”

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Consumer Affairs Secretary Rohit Kumar Singh said, “We are concerned about misleading advertisements because we think that the rights of the consumers get adversely affected because you’re promising something which is not there.”