Category: Brand Marketing

Maruti Suzuki starts pre-bookings for new Swift; Marketing head Partho Banerjee says it’s an “iconic brand”

Partho Banerjee said, “Its 29 lakh strong customer base and numerous awards and accolades are a testament to how the iconic Swift has gone from strength to strength."

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The Swift has been an iconic brand for Maruti Suzuki, one that has evolved with changing times to redefine customer expectations.”

Personalisation in e-commerce goes beyond merely addressing customers by name: FreshToHome’s Jayesh Jose


As technology advances, the possibilities for personalisation in e-commerce are limitless, promising a future where every interaction feels uniquely tailored-Jose

Personalisation on e-commerce is about utilising data-driven insights to deliver content, product suggestions, and offers tailored to individual preferences.

“No controversies, just all clean like their soaps,” says Harsh Goenka on Godrej family’s pact to split the conglomerate

Adi (pictured here) and brother Nadir will keep the listed entities while cousin Jamshyd gets the control of unlisted companies and the land bank, as per the pact shared with the stock exchanges on April 30. (Harsh Goenka image source: Moneycontrol)

Adi and Nadir Godrej will control listed companies while cousin Jamshyd gets the control of unlisted entities and the land bank. The agreement submitted to the exchanges addresses issues of Royalty, Brand Usage and Land Bank development.

Switzerland adopts a comprehensive tourism brand world with “Switzerland”

In 1995, the “Swiss Transport Center SVZ” became today’s national tourism marketing organization Switzerland Tourism. At the same time, the common image of tourism in Switzerland was created under the umbrella of a new logo, the “Gold Flower”. This gold flower became the well-known and popular symbol for Swiss tourism advertising for a generation.

Instead of the letter T, a Swiss cross in the “Switzerland” brand symbolizes the trustworthy origins and radiates the optimism of the Swiss destination.

WhatsApp launches new race car emoji in collaboration with Mercedes-AMG Petronas F1 Team

Mercedes-AMG PETRONAS F1 driver Lewis Hamilton, and CEO and Team Principal Toto Wolff, together flipped the Empire State Building’s famous light switch and turned the building’s iconic tower lights a bright WhatsApp green.

WhatsApp and Mercedes-AMG F1 will bring the emoji to life tomorrow as it shuts down Fifth Avenue for the first-ever demonstration of a Formula One car in Manhattan. Hamilton will be at the wheel of the speed demo, taking place alongside a life-sized replica of the emoji race car. 

23 percent degrowth in ad volumes of celebrity ads in IPL 2024: Report

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

Among all professions, Sports Person led in brands’ endorsement with 50 percent share of ad volumes, followed by Film Actor with 36 percent share during IPL 17, as per TAM.

Global advanced smartwatch market expected to see 15 percent annual growth in 2024

Major brands that will drive Wear OS volumes include Samsung, Google, OnePlus, OPPO and Xiaomi, according to Counterpoint. (Image: Alvan Nee via Unsplash)

The global HLOS* (or advanced) smartwatch market is expected to see a healthy annual growth in 2024. While Apple WatchOS dominates, the market is witnessing growing adoption of HarmonyOS and Google Wear OS platforms this year.

Biryani By Kilo partners with Shivam Dube to celebrate IPL

By partnering with the rising star, the brand aims to connect with cricket fans on a deeper level and position itself as the go-to choice for delectable food throughout the season. (Image source: Moneycontrol)

This partnership aims to celebrate the spirit of the Indian Premier League with the flavours of the brand’s culinary delights and elevate the matchday experience.

MullenLowe Lintas launches ‘State of States’ initiative to deconstruct Indian cultures and create deeper meaning for brands

There are ideas on every single culture, stories that will change the way brands can connect, the way they can lead, and the impact they can have on the world.

Through ‘State of States’, MullenLowe Lintas Group intends to deconstruct the 30 different cultures in India to have a far deeper understanding of the respective culture codes, tensions, and shifts that are happening, to craft brands of the future.