Category: Brand Marketing

Virat Kohli brings TIDL pain relief brand to India

The partnership is in association with the Baidyanath Group and aims to change how India understands pain.

As TIDL’s brand ambassador and partner, the cricket icon aims to change the way India understands pain relief. TIDL is considered America’s fastest-growing pain relief brand.

9 in 10 from Indian LGBTQIA+ community prioritize savings over spending to secure their financial future

Concerns voiced by LGBTQIA+ respondents underscore their high awareness of financial vulnerabilities, particularly regarding rising medical expenses, mental health, and inflationary pressures. (Representative Image: Michał Franczak via Unsplash)

Under the vision of ‘One India-Protection for All’, the PAN-India survey includes the LGBTQIA+ community for the first time to understand their financial preparedness.

95% of ASCI ad violation allegations are influencer posts, not advertising claims: Varun Alagh

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

The Chairman of Honasa Consumer, parent of Mamaearth, shares that the company does around 5,000-6,000 influencer collaborations in a month, wherein many times influencers ‘forget to mention collaboration/sponsored post’, which then gets under the scanner.

Noise expands to select Reliance Digital and Vijay Sales stores across 6 major cities

With 98.2% accuracy [validated by IIIT-Hyderabad and Olympics coaches] and a fighter jet grade titanium body, Luna Ring tracks over 70 body metrics, guiding the users towards their full potential with meaningful insights into their activity, readiness, and sleep.

This expansion will allow consumers to experience the premium design and advanced features of Luna Ring firsthand, thereby gaining a deeper understanding of how this innovative wearable can empower them to take control of their health and well-being.

Skechers ropes in footballer Sunil Chhetri as brand ambassador

Skechers has announced that it is taking the pitch with Indian National Football Team captain Sunil Chhetri by signing him as a Skechers ambassador to compete in Skechers football boots and appear in marketing campaigns for the brand.

Sunil Chhetri joins the Skechers team of athletes competing in the brand’s performance footwear that includes cricketer Ishan Kishan.

L&T Switchgear rebrands itself to Lauritz Knudsen

Taking the 70+ years legacy of the L&T Switchgear brand forward with an even stronger customer focus, Lauritz Knudsen is poised to fortify its core LV and MV Business while continuing to build capabilities in areas like the new energy landscape encompassing renewables power generation and e-mobility solutions, serving varied segments including Infrastructure, Industries, buildings, homes, and agriculture.

The company will strategically uphold its core values and unwavering dedication to ‘Viksit Bharat’ and continue to conceptualize, design, and make in India, for India and for the globe.

Billionaire Nelson Peltz sells entire Disney stake after board fight: Reports

Disney shareholders had then backed CEO Bob Iger and other company directors, and the CEO received the backing of 94 percent of voting shareholders. Peltz was supported by 31 percent, only. (Image source: Moneycontrol)

Peltz’s hedge fund, Trian Fund Management, with a 1.77 percent stake as of March 31 sold its entire stake in Walt Disney after a boardroom battle with the media giant.