Category: Brand Marketing

Holi 2024: The festival spurs sales surge for quick-commerce companies

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

Quick-commerce platforms saw a sharp sales spike during Holi, driven by high demand for essentials like white t-shirts, water guns, balloons, and colours. Many even reached their highest-ever orders per minute.

Moneycontrol continues its winning streak, beats ET comprehensively across metrics

Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to ET.

Number one in unique visitors, over three times bigger on time spent and a similar lead on page views.

Noise rolls out Noise Premier League’s (NPL) second season

This year, Noise Premier League also incentivizes users to achieve their fitness goals. Participants can earn Noise Coins as rewards for achieving daily step count targets and successfully completing fitness challenges. These Noise Coins can then be redeemed for a chance to win prizes. (Image source: X)

This interactive event – hosted within the brand’s flagship NoiseFit App – allows users to participate during IPL matches by predicting winners and earning exciting rewards directly through the app.

Mirum India wins digital mandate for ibis Hotels

ibis Hotels aims to strengthen its position in the market by reaching out to its audience more effectively through digital channels.(Representative Image via Unsplash)

With a focus on building a community for the brand on the digital front, Mirum India will play a strategic role in creating awareness and driving top-of-the-mind-recall for the brand.

Amul goes to America: GCMMF to introduce Amul fresh milk in the US

MMPA will handle milk collection and processing, while GCMMF will manage the marketing and branding of Amul fresh milk. (Image source: Moneycontrol)

Amul fresh milk, for the first time, will be introduced by Gujarat Cooperative Milk Marketing Federation (GCMMF) in the US market, offering four variations to cater to the Indian diaspora and Asian community.

Timex becomes official timekeeper for Punjab Kings in Tata IPL 2024

KPH Dream Cricket Limited CEO Satish Menon said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."(Image source: News18)

This partnership with Punjab Kings, is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.

Meesho set to raise $300 million from investors including Tiger Global and SoftBank

The appointments are said to be instrumental in navigating the evolving e-commerce landscape and advancing Meesho's strategic goals to become the preferred e-commerce destination for the next billion users in the country. (Image source: Moneycontrol)

Meesho’s fundraise comes at a time when rival Flipkart has already received $600 million from parent Walmart as part of a larger $1 billion round.