Brand Marketing – Page 129

Reddit introduces new ‘Ask Me Anything’ tools for engaging hosts and participants

Previously, users would have to create two separate posts to signal an AMA, one sharing when it was planned for and one when it began. With the new AMA rolling out on desktop, and coming soon to mobile apps, a user can start immediately or set a start time up to 21 days in advance.

Starting today, Reddit is rolling out a new suite of AMA updates to give redditors who host AMAs tools to help their community members get up close and personal with their favorite guests.

Devyani International and PVR INOX announce partnership for operating food court in shopping malls

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Ravi Jaipuria, Non-Executive Chairman, Devyani International Limited said “This partnership further consolidates DIL’s position in the food courts business in India and has paved the way for additional growth and expansion opportunity.”

Lux’s ‘Filmi sitaaro ka manpasand saabun’ is still relevant: HUL’s Ankush Wadehra

So how do you speak to her today? “Lux as a brand has penetrated across the demographics of society,” says Wadehra. “Whether you go to the urban markets, to the rural or to rich consumers, to slightly middle class consumers. Lux is everywhere. And that means that our marketing models and our advertising models also need to keep pace with that,” Ankush Wadehra, Vice President - Skin Cleansing India HUL. (Image source: Behance)

Beauty brand Lux has marked 100 years in the industry. The brand has been endorsed by some of the most iconic names in Bollywood, including Meena Kumari and now, Suhana Khan. Ankush Wadehra, Vice President, Skin Cleansing India HUL, talks to us about Lux, the brand, its history and what is to come.

Tata Play and Amazon Prime collaborate to offer Prime benefits to viewers across TV and OTT

Prime Video’s addition to the league of 30+ national, international, and regional apps on Tata Play Binge aims to further elevate content bingeing into an even more indulgent experience, all in one convenient location across languages, genres, and devices.

Tata Play DTH subscribers can now choose from multiple packs starting from INR 199 per month, that offer a variety of their favourite TV channels along with Prime Lite with Tata Play.

Manav Kaul pays tribute to mothers through Sleepwell’s new campaign

The poem was narrated by writer/actor Manav Kaul, whose signature style also amplified the empathy of the message to ask mothers, “Did you sleep well?’

Sideways crafted the #SleepwellMom campaign and the campaign conveyed with statistics how sleep-deprived mothers are, and culminated with a poem from the perspective of a child who has just had that realisation.

Bajaj rolls out a CGI video for its air coolers range

While the extreme heat drains one and all, a larger-than-life BAJAJ air cooler emerges from a billboard and delivers a strong gush of refreshingly cool air. (Still from the video)

Set in Delhi’s Connaught Place, the brand’s CGI ad campaign sees people shielding themselves from the scorching sun on a bustling street.

Unwanted calls no more! Telemarketing and fraudulent calls to incur criminal liability soon

In March 2023, the government extended the Prevention of Money Laundering Act (PMLA) to cover specific activities related to virtual digital assets to combat digital fraud in the sector. (Image source: Unsplash)

The pesky calls and other modes of unsolicited commercial communication will soon be classified as unfair trade practices.

Pee Safe introduces PeePal, an AI chatbot, to enhance personal care shopping

PeePal chatbot provides instant responses, streamlining transactions for a seamless shopping experience. It increases website traffic as satisfied customers share positive interactions, ensuring a dynamic, customer-centric approach.

Pee Safe, a personal hygiene and wellness brand, has launched PeePal, an AI-driven chatbot.

Omega ropes in Neeraj Chopra as brand ambassador ahead of Paris Olympics

Speaking on the partnership, Neeraj Chopra said, “I am very excited to be a part of such an iconic brand that plays such a huge role in timekeeping at the Olympic Games. I am looking forward to a great association with OMEGA and the upcoming spectacle in Paris.”

To celebrate the announcement, the athlete was invited to the OMEGA boutique in Doha, Qatar ahead of his championship at the Wanda Diamond League.

Mandatory anti-fake review rules for e-commerce firms soon

The Bureau of Indian Standards (BIS) has come up with draft norms for "Online Consumer Reviews" and circulated it among stakeholders. The draft QCO specifies that all organisations (termed as review administrator) managing and publishing online consumer reviews shall comply with the norms. They must ensure that only "genuine" reviews get published and they won't publish any "fake or false" consumer reviews online. (Image source: News18 Hindi)

Consumer Affairs Secretary, Nidhi Khare said, “…fake reviews are still getting published. We are consulting with the stakeholders this week. We want to make these standards mandatory to protect consumer interest.”