Brand Marketing – Page 129

Ipsos acquires market research platform Crownit

Crownit's mobile-first strategy empowers Ipsos to digitise a large part of its offline research capabilities. This approach enhances digital sample representativeness, resulting in faster, high-quality data collection and improved efficiency. (From left to right: Amit Adarkar and Sameer Grover)

This acquisition will provide clients with access to a more diverse and representative pool of respondents.

PUMA joins forces with Athletics Federation of India as official kit partner

PUMA India aims to shift the conversation from tokenism and outdated notions of 'balls' to celebrating the grit, determination and achievements of our cricketers

PUMA will equip over 400 athletes with competitive edge.

Acer Group launches Acerpure; marks its entry into consumer electronics category

Additionally, Acerpure showcased a diverse range of consumer electronics products, including Air Circulator Fans, Water Purifiers, Hand-held Vacuum Cleaners, two robotic vacuum cleaners, Hair Dryer, and Hair Styler. Acerpure India plans to diversify its offerings, introducing a range of products including, refrigerators, air conditioners, washing machines, and more.

Acerpure unveiled its flagship product, Acerpure TV, featuring state-of-the-art technology and a viewing experience. Launched in four sizes 32, 43, 55, and 65 inch, Acerpure TVs boast enhanced contrast, deeper blacks, and dazzling brightness, stated the company.

HDFC Sky launches campaign for financial empowerment of women investors

As part of the campaign, HDFC Sky will be hosting an interactive web series with prominent Women leaders.

The theme of the campaign is “GRWM- Getting Ready with Me, for the World”.

Asian Paints Ultima Protek celebrates Kerala’s cultural heritage with ‘Reflections of Kerala’ light installation

The installation combines intricate cutout panels with spectacular lighting, highlighted the company. Each cutout represents different cultural elements of Kerala's heritage. Strategically placed lighting behind the cutout project its designs onto surrounding surfaces, casting shadows.

The installation showcases classical art forms such as Kathakali, Mohiniyattam, Theyyam, and Kalaripayattu to iconic symbols such as Kerala’s serene backwaters and vibrant wildlife. It showcases intricate woodwork and gabled roofs seen in temples, mosques, and native homes of Kerala.

Reliance Retail brings ASOS own brands to India

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Reliance Retail will establish multi-channel presence for ASOS own brands in the country.

Google introduces new security features like Theft Detection Lock for Android

By launching stores in India, Google aims to replicate Apple's retail strategy

To help keep your device and your data safe before, during and after a theft attempt, Google is introducing a new suite of advanced theft protection features. These features will be rolling out through Google Play services updates later this year to the billions of devices running Android 10+, with some features available in Android 15.

YouTube to use Google AI to place non-skippable ads into CTVs

This update builds on YouTube’s existing policy prohibiting links to external sites that violate its rules, including unapproved gambling websites.

To ensure that a brand can show up in the right moments on the big screen to connect with engaged viewers, YouTube shared that Google AI-powered video campaigns are now being optimized for connected TV.

YouTube offers a new creator takeover ad format

'YouTube Select Creator Takeovers’ gives advertisers a new way to tap into top creators, drive interactivity on TV screens, and connect with viewers in the living room, YouTube said.

Through ‘YouTube Select Creator Takeovers’, brands will be able to own 100 percent share of voice on top creators’ channels, the platform said. In other words, advertisers will be able to buy out the inventory on channels representing top 1 percent of content on the platform.

Govt soon to launch app to crack down on dark patterns

This is part of the government’s agenda for the first 100 days if it comes to power for a third term. The app will be launched within the next two months. (Image source: Unsplash)

It will unveil a mobile application to notify consumers about deceptive techniques employed by online platforms.