Category: Brand Marketing

Netflix continues its bet on live events, signs deal to air NFL

Netflix's foray into carrying live sports began last year, but they were exhibition events in golf and tennis. (Image source: Unsplash and Pixelz.cc)

As part of the three-year deal, Netflix will broadcast the National Football League’s two Christmas games this year and then will air at least one game in 2025 and 2026.

E-com firms back govt. for crackdown on fake reviews

In a statement, the Ministry of Consumer Affairs said that a draft Quality Control Order (QCO) will be placed for public feedback within a prescribed time frame. Prior to this, all stakeholders discussed and welcomed the idea of having a QCO on fake online reviews. (Image source: Unsplash)

Amazon, Flipkart, Google and Facebook agree on the government’s new rules for online shopping reviews.

Reddit introduces new ‘Ask Me Anything’ tools for engaging hosts and participants

Previously, users would have to create two separate posts to signal an AMA, one sharing when it was planned for and one when it began. With the new AMA rolling out on desktop, and coming soon to mobile apps, a user can start immediately or set a start time up to 21 days in advance.

Starting today, Reddit is rolling out a new suite of AMA updates to give redditors who host AMAs tools to help their community members get up close and personal with their favorite guests.

Devyani International and PVR INOX announce partnership for operating food court in shopping malls

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Ravi Jaipuria, Non-Executive Chairman, Devyani International Limited said “This partnership further consolidates DIL’s position in the food courts business in India and has paved the way for additional growth and expansion opportunity.”

Lux’s ‘Filmi sitaaro ka manpasand saabun’ is still relevant: HUL’s Ankush Wadehra

So how do you speak to her today? “Lux as a brand has penetrated across the demographics of society,” says Wadehra. “Whether you go to the urban markets, to the rural or to rich consumers, to slightly middle class consumers. Lux is everywhere. And that means that our marketing models and our advertising models also need to keep pace with that,” Ankush Wadehra, Vice President - Skin Cleansing India HUL. (Image source: Behance)

Beauty brand Lux has marked 100 years in the industry. The brand has been endorsed by some of the most iconic names in Bollywood, including Meena Kumari and now, Suhana Khan. Ankush Wadehra, Vice President, Skin Cleansing India HUL, talks to us about Lux, the brand, its history and what is to come.

Tata Play and Amazon Prime collaborate to offer Prime benefits to viewers across TV and OTT

Prime Video’s addition to the league of 30+ national, international, and regional apps on Tata Play Binge aims to further elevate content bingeing into an even more indulgent experience, all in one convenient location across languages, genres, and devices. 

Tata Play DTH subscribers can now choose from multiple packs starting from INR 199 per month, that offer a variety of their favourite TV channels along with Prime Lite with Tata Play.

Manav Kaul pays tribute to mothers through Sleepwell’s new campaign

The poem was narrated by writer/actor Manav Kaul, whose signature style also amplified the empathy of the message to ask mothers, “Did you sleep well?’

Sideways crafted the #SleepwellMom campaign and the campaign conveyed with statistics how sleep-deprived mothers are, and culminated with a poem from the perspective of a child who has just had that realisation.