Category: Brand Marketing

Traditional to Trendy: Embracing Gen Z influence in automotive marketing

Influencer marketing has experienced a remarkable CAGR of 33.4% in key regions such as Australia, Asia-Pacific, the Middle East, and Africa. Furthermore, the USA, Asia-Pacific, and the MENA region emerge as dominant players in the global influencer marketing landscape.

Vinay Pant, head of marketing, Tata Motors Passenger Vehicles Ltd, writes exclusively for Storyboard18 about what it takes to capture the hearts and minds of Gen Z audiences.

Zoom unveils AI-powered collaboration platform, Zoom Workplace, to reimagine teamwork

Users can enhance their productivity and be better prepared for their workday with Ask AI Companion, which will gather, synthesize, and share information from Zoom Meetings, Mail, Team Chat, Notes, Docs, and more. (Image source: Moneycontrol)

Ask AI Companion will also help prepare users for and recap meetings, show relevant action items, draft agendas, and summarize chat and email threads, as well as documents.

Spotify India MD Amarjit Singh Batra on how ‘sachetisation’ is fueling the music streamer’s growth in India

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Spotify Newsroom)

In an exclusive conversation with Storyboard18, Amarjit Singh Batra, MD of Spotify India, shared what it takes to make noise in a complex media and entertainment market.

Anurag Kashyap: Ad appearances and popular ads by the filmmaker

Anurag Kashyap is renowned as a filmmaker and actor in Hindi cinema and has garnered international recognition with his work. His notable works include 'Black Friday,' ‘Dev.D,’ ‘Choked,’ 'Lootera,' 'Ugly,' 'Shaitan,' 'Udaan,' and 'Gangs of Wasseypur.' But, besides his noteworthy directorial career, Kashyap has also made various advertising appearances and directed ads. Take a look. (Stills from the ads)

Filmmaker Anurag Kashyap, best known for ‘Gangs of Wasseypur’ and ‘Black Friday,’ has directed various ads and also made appearances in them.

EPFO adds 16.02 lakh members in Jan 2024; 56.41 percent of total new members fall in 18-25 age group

The above payroll data is provisional since the data generation is a continuous exercise, as updating employee records is a continuous process. The previous data hence gets updated every month. From the month of April-2018, EPFO has been releasing payroll data covering the period September, 2017 onwards. (Image source: Facebook)

8.08 lakh new members enrolled with EPFO during January, 2024. A noticeable aspect of the data is the dominance of the 18-25 age group and the female member addition is indicative of a broader shift towards a more inclusive and diverse workforce.

Anurag Kashyap reveals his meeting rate card; Rs 2 lakh for 30 mins

Anurag Kashyap is renowned for his contributions to Hindi cinema, having garnered numerous accolades, notably four Filmfare Awards. Recognizing his significant impact on the film industry, the Government of France honoured him with the Ordre des Arts et des Lettres in 2013. His notable works encompass acclaimed films such as ‘Black Friday,’ ‘Lootera,’ ‘Ugly,’ ‘Shaitan,’ ‘Udaan,’ and ‘Gangs of Wasseypur.’ (Image source: Moneycontrol)

Renowned filmmaker Anurag Kashyap caused a stir on social media by announcing his intention to charge individuals for meetings or discussions regarding their ideas.

Flipkart Group recycles over 67 million liters of wastewater in one year

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

The organisation’s water conservation initiatives are aimed towards promoting a judicious approach to water consumption, driven by key focus areas to reduce, reuse, and recycle.

Mukesh Ambani honored with Lifetime Achievement Award

Commenting on the results, Mukesh Ambani, Chairman and MD, RIL said: “...All segments have posted a robust financial and operating performance. This has helped the Company achieve multiple milestones."

The award ceremony, held in New Delhi, also saw Mathew Oommen, President of Reliance Jio Infocomm, being honored with the Pathbreaker of the Year Award for 2023.