Brand Marketing – Page 130

Excel – That is the powerpoint of it: Read Shubhranshu Singh’s take on how Excel forever changed business and marketing

This is not his first foray into AI since he co-founded Openai, then left after a rupture with Sam Altman. In his view, Tesla is an AI company not an automobile maker.

“I believe Excel is the single most transforming element of what has made modern business what it is. It was like a cannon to the ramparts of feudal management. It blew old style marketing and creative industries to bits,” writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

Cannes Lions announces Unilever as ‘Creative Marketer of the Year’

Previously, as stated in a media report, these brands were managed by Interpublic Group of Companies, Omnicom Group, and Brandtech Group's Oliver in various regions.

Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions.

TVS lines up new EV launches in upcoming quarters, appealing to various customer segments

TVS Motor's operating revenue grew by 10 percent at Rs 9,097 crore in Q3 FY 25

TVS Motor Company’s director and CEO, KN Radhakrishnan highlighted the company’s performance, stating that 2023-24 was the year where TVS Motor Company achieved significant milestones in terms of sales, revenue and profit.

Motorola launches ‘Sound of Perfection’ IP starring five Indian musicians

The album is a blend of various genres of music such as folk, rap, and fusion which highlights the essence of India's cultural diversity and a harmonious blend of tradition and modernity.

The IP brought together five popular music artists from across the country to create five distinct tracks in five different languages, culminating into a final fusion track “Haq Se” bringing all the artists together to deliver a musical experience for the audience.

Gujarat-based Gopal Snacks plans to increase marketing spends; retail grows to over 5.50 lakh touchpoints

According to the report, there were questions raised as to how the mark bypassed the scrutiny under Section 9(2)(c) of the Trade Marks Act, prohibiting the registration of trademarks that are “scandalous, obscene, or against public morality."

Gopal Snacks had three new product launches in the past three months as it deepens its product offerings, accelerates penetration and expands to newer markets.

Jockey celebrates young artists with the culmination of Colour Splash campaign

The designs showcased a diverse range of themes and ideas, reflecting the children's imaginative interpretations of superheroes.

The competition saw the participation of over 7000 children from six metro cities namely Delhi, Mumbai, Kolkata, Bangalore, Chennai, and Hyderabad

STAAH ventures into Ayodhya through its partnership with the Clarks Inn Express hotel

The technological expertise of STAAH will empower the group with tools like Channel Management — that helps hotels to list and manage their inventory across booking channels, highlighted the company.

Clarks has on-boarded STAAH’s Max Channel Manager solution to help them manage their inventory across all its booking channels. This empowers Clarks to put in place some efficient operational processes that in turn will help in maximizing revenue and increase profitability, stated the company.

Walkers & Co. enables emerging Indian filmmakers with The Walkers Project

The Walkers Project embodies the collective efforts of Walkers & Co, Film Companion, industry experts, and the selected filmmakers to champion talent, drive progress, and bring meaningful stories to audiences worldwide, stated the company.

Vadilal unveils new summer campaign Where joy, flavor, and ‘WAAH’ moments unite

The TVCs are crafted by Moonshot Digital creative agency feature scripts written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi, with direction films by Rahul Bharti and production by Zuleikha Gupta at Sun City Studios. (Stills from the films)

Unveiling a series of three films depicting the significance of celebrations & Vadilal, the brand showcases “Har moment ko banaye Kamaal! WAAH Vadilal!”

Skechers comes on board as official kit sponsor for All India Pickleball Association

The partnership between AIPA and Skechers is poised to drive significant growth and innovation within the pickleball community, offering players access to footwear and apparel designed to optimize performance and comfort on the court, stated the company.

Under the terms of the five-year agreement, Skechers will sponsor team India kits with a range of performance-oriented apparel and footwear specifically crafted for the dynamic demands of pickleball. The collaboration with AIPA represents a strategic expansion of Skechers’ presence in the Indian sports market.