Category: Brand Marketing

Sleepwell and Kurlon adopt Unicommerce to power their e-commerce operations

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The sign-up highlights the growing importance of online shopping for sleep category products like mattresses, bedding, pillows & cushions etc.

WinZo announces selection of 18 gaming startups to represent India at Gamescom, Latam

In addition to the basic rate of 30 percent, a health and education cess at the rate of 4 percent of the amount of tax is levied. Thus the effective tax rate on lottery winnings comes up to 31.2 percent. (Image sourced via Unsplash)

The selected games cover a broad spectrum of genres, from cultural and historical narratives like “Tanhaji – The Maratha Warrior” and “Chola Empire,” to diverse categories, including cricket, mythology, puzzles, racing, physics-based challenges, and chess.

Energy drinks, fintech saw major brand uplift during IPL 2024; ‘Dual viewership’ rising

The study also spotlighted the emergence of new-age beverage categories of energy drinks, with brands like Thumbs Up Charged, Sting, and Redbull leading the way with a year-on-year uplift of 12%. (Image source: News18)

Fintech brands show remarkable surge with twice the recall compared to 2023: Hansa Research’s IPLomania Study

Singers Shreya Ghoshal, Sunidhi Chauhan partner with Whisper for India’s own ‘Period Song’

Ghoshal and Chauhan created their own version of the period song, through which they taught school children about menstruation, who later joined them by singing along and dancing to the tune.

Singers Shreya Ghoshal and Sunidhi Chauhan have joined Whisper to help Keep Girls in School via spreading the message of ‘Period ka Matlab, Healthy Hain Aap’

Tinder unveils its first queer dating starter pack in India

To support queer newbies to be their most authentic selves on their dating journeys, Tinder's Queer Dating Starter Pack, curated by Gaysi Family with insights from The QKnit, offers practical advice based on real-life experiences of the queer community.

Building on the LetsTalkGender.in guide and glossary launched by Tinder in 2022, the new checklist is integrated into this resource to be a trusted companion, providing quick check-ins as they navigate their dating firsts on Tinder!

BluSmart introduces ‘BluSmart Charge’ App, opens its EV charging service to public

Strategically located in prime real estate areas such as malls, corporate parks, and metro stations, these hubs offer superior design, minimal car queuing, and industry-leading capacity utilization of 25 percent, stated the company.

BluSmart’s state-of-the-art EV Charging hubs, comprising underground and open charging facilities, span over 1.8 million sq. ft. area with over 5,000 (fast and slow) EV charging stations powered by green source.