Category: Brand Marketing

Mygate partners with ACKO to deliver smarter insurance to 4mn households

To further strengthen the partnership, the companies will look at expanding the product offerings beyond motor insurance, adding health and life insurance to the portfolio with solutions such as Outpatient Department (OPD) covers and RWA liability insurance.

Mygate has also introduced the ‘auto insurance reminder’ feature which will enhance the overall customer experience on the app and enable users to benefit from the vast variety of protection offerings.

Glance and Star Sports bring fans closer to their cricket idols with access on lock screen

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The contest commenced in February as part of Star Sports’ flagship campaign leading up to the just concluded T20 season

Pepsico India launches Gatorade® in Jammu and Kashmir

Gatorade® is available in 3 variants - Blue Bolt, Orange, and Lemon in 250 ml packs across all traditional and modern retail outlets as well as leading e-commerce platforms.

With the rollout of Gatorade® across Jammu & Kashmir, PepsiCo India will further the brand’s ongoing ‘Sweat Makes You Shine’ messaging and campaign in the state.

Boldfit expands reach with Blinkit, now available for 10-minute Delivery

Pallav Bihani, CEO of Boldfit, expressed his excitement about the partnership, stating, “At Boldfit, we are always looking for innovative ways to enhance the customer experience. Our collaboration with Blinkit represents a significant step forward in achieving this goal. By leveraging Blinkit’s robust delivery infrastructure, we are ensuring that our customers can maintain their fitness and wellness routines without any interruptions.”

This collaboration ensures that Boldfit’s premium products are now accessible for rapid 10-minute delivery across many cities in India.

Salesforce India organizes first edition of Great India Sales & Marketing Summit

The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.

Arundhati Bhattacharya, Chairperson and CEO, Salesforce India kicked off the session by expressing gratitude to the Salesblazers and highlighted how sales and marketing drive organizational growth by engaging customers more meaningfully.

News18 Hindi dominates election coverage, secures top spot as India’s No.1 Hindi News site

News18 Hindi's remarkable accomplishment can be attributed to its comprehensive coverage during the election season. The platform reached audiences across the nation with its in-depth coverage of important election-related topics from a variety of viewpoints.

The platform has launched an ad campaign to highlight its leadership across print and digital platforms.

How to craft campaigns that work for the new-age insurance consumer; Sai Narayan’s top tips

Leveraging sports events like the Indian Premier League (IPL) or the World Cup presents an unparalleled opportunity to engage with a vast audience. But that's just the beginning, says Sai Narayan.

Crafting compelling insurance campaigns for the modern consumer requires a multi-faceted approach that blends tradition with innovation, writes Sai Narayan, CMO of Policybazaar.