Category: Brand Marketing

IPL 2024: Hindware partners with RCB and Punjab Kings as an associate sponsor

Hindware extends its association as the associate sponsor for Royal Challengers Bengaluru (RCB) for the second consecutive year. In addition, Hindware solidifies its longstanding partnership with Punjab Kings for the third consecutive year as a sponsor.

The recent unveiling of the Royal Challengers Bengaluru jersey showcased Hindware’s placement on the non-leading arm of the players. The Hindware logo will adorn the helmets and caps of the Punjab Kings players.

Ad body ASCI to help advertisers get ready for digital data protection law

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

ASCI has released a whitepaper in collaboration with legal firm Lexplosion to empower stakeholders with actionable knowledge to thrive in the evolving digital landscape.

Centuary Mattress joins Sunrisers Hyderabad as official sleep sponsor for Tata IPL 2024

As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers.

Centuary mattress also commands a solid market share across Andhra Pradesh and Telangana region. As a brand that is deeply rooted in Hyderabad, this partnership will help Centuary in further strengthening its presence in the Deccan community while also enhancing its brand visibility on a national scale.

How “Unilever Wife” Madhabi Puri Buch is applying FMCG Giant’s strategy on Indian stock markets

Buch highlighted the collaborative efforts between SEBI and the financial industry to explore sachetisation strategies for mutual funds. She pointed out that while the industry currently deems a Rs. 500 monthly SIP (Systematic Investment Plan) as profitable, there is a need to make smaller denominations, such as Rs. 100 or Rs. 250, economically viable. (Image source: Moneycontrol)

SEBI Chairperson, Madhabi Puri Buch, delivered a compelling speech at News18’s Rising Bharat Summit 2024, emphasising the transformative potential of sachetisation in financial products, drawing parallels to the success of the sachet model in the shampoo market.

Havas launches Conran Design Group network; Creative branding agency in France to be renamed W Conran Design

The network launch also marks the release of Conran Design Group’s new proprietary study, Citizen Brands, an evidence-based brand and design framework that identifies which brands are achieving balanced growth.

With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients and empower brands to make a meaningful impact.

65 percent of brands now investing more than 16 percent of budget towards MarTech: Mirium India And VML Report

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Last year, only 18 percent of brands were allocating a portion of their budget towards MarTech.