Brand Marketing – Page 132

Citroën onboards Mahendra Singh Dhoni as brand ambassador

Dhoni stated, “As a passionate automobile enthusiast, I am elated to join forces with French iconic brand Citroën, renowned world over for its innovation and engineering prowess. The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroën's philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”

Mahendra Singh Dhoni will mark his debut innings with Citroën in a campaign that will soon go live.

Denver launches new phase of its ‘success’ campaign starring Mahesh Babu

Dollar Industries recently signed actor Mahesh Babu as its brand ambassador for South India. Meanwhile Bollywood superstar Akshay Kumar, endorsing Dollar Man, is associated with Dollar as the brand ambassador for over 14 years. Actress Yami Gautam is the brand ambassador for Dollar Women i.e Missy and Actor, Saif Ali Khan is the brand ambassador for Dollar Always.

In a time when achievements are given more importance over values, this campaign encourages a shift in perspective, redefining success to be more than just accomplishments.

JioCinema unveils ‘Get Set Gold’ in lead up to Olympics Games Paris 2024

Across four episodes available on JioCinema, Dinesh will host current Olympics and World Javelin Throw champion Neeraj Chopra, reigning Commonwealth Games Champion Boxer Nikhat Zareen, Olympics Bronze Medal-winning Hockey Goalkeeper PR Sreejesh, and World No. 1 Badminton Men’s Doubles pair of Chirag Shetty, and Satwiksairaj Rankireddy.

Hosted by Indian cricketer and broadcaster Dinesh Karthik, the conversations will give viewers a peek into the world of the champions uncovering their dedication that underpins their success.

TikTok plans to lay off employees in global operations and marketing

The short-video social media app announced disbanding its current global user operations team.

Canva unveils enterprise era with new workplace products debuted at Canva Create

The majority of leaders (97%) expect employees in non-design roles to possess some design acumen in order to be effective communicators in their organizations.

Today, Canva touts more than 185 million monthly active users and more than $2.3 billion in annualized revenue.

Zee-Sony merger failure: Zee seeks termination fee of $90 million

On April 16, ZEEL had said that it has decided to withdraw the merger implementation application filed before the NCLT, Mumbai bench against Sony.

ZEE said, Culver Max and BEPL failed to comply with their obligations as part of agreement in December 22, 2021.

OpenAI and News Corp announce multi-year partnership | BMC sets up 8-person committee to address billboards and outdoor advertising

ChatGPT app witnessed a 28% month-on-month rise in downloads in March 2025

Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.

Oreo rolls out a chance to experience space through its Oreo Space Dunk cookie pack

The ‘Space Dunk’ packs with space themed cookies come with a QR code which, upon scanning, will redirect the consumer to a microsite - www.oreospacedunk.in – and give them a chance to be the first person to Twist, Lick, Dunk in space.

The brand is partnering with Space Perspective to offer a chance to embark on a six-hour journey to the edge of space in Space Perspective’s Spaceship Neptune—a pressurized capsule propelled gently by a SpaceBalloon.

Veteran adman Bobby Pawar to power creative initiatives at Network18’s branded content unit

Prior to joining News18 Studio, Bobby Pawar was chairman & chief creative officer at Havas Group. With successful stints as a CCO in Publicis and JWT India, he is credited with turning around the creative reputations and fortunes of these agencies. His advertising work, created for agencies in India and USA, has won more than 400 Indian and international awards.

With over 30 years in advertising, Bobby Pawar is a figure known for his exceptionally effective work for numerous brands. He has received over 400 awards throughout his illustrious career, cementing his status as a leading creative force in the field.

Baskin Robbins rolls out its digital campaign, “The Happiest Ice Cream in the World”

The key takeaway being that through life’s ups and downs and sometimes even chaos, Baskin Robbins enables them to enjoy the moment and provide cheer irrespective of what happens around them, making them truly “the happiest". (Still from the campaign)

The campaign comprises of a series of four short films that showcase consumers caught in bizarre situations, enjoying their favourite Baskin Robbins.