Consumer Affairs Ministry to meet e-commerce companies to discuss fake reviews

As per QCO (Quality Control Order), organisations should not publish reviews that lack authenticity or have been purchased, or written by individuals hired by suppliers, or third parties etc. (Representative Image: Mark König via Unsplash)

The Ministry also floated an Online Consumer Reviews (Quality Control) Order that requires companies to accept reviews from verified users and purchasers only.

Kalamandir Jewellers onboards actress Shruti Haasan as brand ambassador

Commenting on the association, Shruti Haasan said, “I am delighted to embark on this exciting journey with Kalamandir Jewellers. I believe in the power of elegance and individuality and can easily relate to Kalamandir as a brand. They are one of the most popular jewellery retail chains in the country, and partnering with them allows me to express these values and inspire others to embrace their unique beauty.”

The partnership with Shruti Hasaan will enable Kalamandir Jewellers to forge a stronger consumer trust and brand loyalty and build further on its legacy of over 37 years.

JSW Paints’ rolls out ‘Khoobsurat Soch’ campaign featuring Ayushmann Khurrana for its waterproofing range iBlok

Conceptualized by TBWA/India, the film features brand ambassador Ayushmann Khurrana as he navigates conversations and has a solution to block leakage from affecting the ceiling he created in his new home. (Still from the campaign)

The new campaign will be launched across various television channels as well as digital and social platforms.

Alkem Laboratories expands reach of ‘Reliever Free India’ campaign on World Asthma Day

Asthma affects a staggering 262 million people globally, causing recurrent episodes of wheezing, breathlessness, chest tightness, and coughing. (Image sourced from Moneycontrol)

In recognition of World Asthma Day 2024, Alkem Laboratories (Alkem) announced 600 to 700 camps across India, collaborating with nearly 100 hospitals in tier-1 and tier-2 cities under its “Reliever Free India” initiative.