Brand Marketing – Page 133

Colgate-Palmolive India implements Workplace Inclusivity Policy for persons with disabilities

Under the WIN policy, employees (and their children) who belong to the Persons with Disabilities (PWD) category are eligible for benefits such as: Assistive Technology Reimbursements: To enhance productivity, employees can avail reimbursement for the purchase and maintenance of essential assistive products, based on a specialist medical practitioner’s advice.

To ensure greater sensitization around underrepresented groups, Colgate-Palmolive conducts theater based learning workshops across offices and manufacturing sites in India.

Cars become top category on TV from auto sector with 50 percent ad volumes in 2023

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

Among top Advertisers, Maruti Suzuki India secured 1st position with 12 percent share of ad volumes in 2023, as per TAM.

18 percent Tinder users share their date plans with their mom

More than half of singles (51 percent) under 30 already let their friends know the details of their dates. (Representative Image: Ryan 'O' Niel via Unsplash)

Tinder is launching Share My Date, a new feature that lets users share their date plans directly with friends and loved ones from the app.

Volkswagen India announces new initiative for customers: Volkswagen Experiences

Storyboard18 was the first to report the media review in India.

With the commencement of ‘VWe’, Volkswagen India has also rolled out ‘The 1st Chapter: An Exhilarating Expedition to Ladakh’ that will offer customers a curated lifestyle, self-driving expedition across the Himalayas and into Ladakh.

Modi 3.0’s plans for Doordarshan and Prasar Bharati; Return to saffron logo just the start

This is part of the plan that has been drawn up as directed by Prime Minister Narendra Modi for ‘Modi 3.0’.

As per News18, DD India will be worked upon to turn it into a global brand with bureaus in 15 countries.

E-commerce and gaming leading the show as top advertisers for IPL 2024

The top advertisers in this period are Parle Products, Sporta Technologies (Dream11), Playgames 24*7 (My11circle), Vishnu Packaging (Vimal Elaichi Pan Masala) and K P Pan Foods (Kamla Pasand Silver Coated Elaichi).

Noise’s Gaurav Khatri on how he chose Virat Kohli as the brand ambassador

“Selecting Virat Kohli as our brand ambassador was not a decision made lightly - it was a strategic choice, driven by our brand’s mission and his undeniable synergy with our ethos," Khatri said.

Gaurav Khatri, CEO, Noise took to LinkedIn to share how the brand went about choosing the right brand ambassador.

Mamaearth-maker Honasa Consumer’s second brand, The Derma Co., enters the Rs 500 crore ARR club

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

Founded by Ghazal and Varun Alagh, personal care company Honasa Consumer’s second brand, The Derma Co., achieved Rs 500 crore annual revenue run rate.

Orry’s marketing playbook: How a Rs 2500 T-shirt became the hottest party pass

Orry’s unconventional approach in marketing himself is shaking things up. Indeed the ways of marketing a human brand is changing, proving that the line between genius and eccentric is sometimes delightfully blurred.

The ‘Orry Party’ is just one of the surprises from brand Orry. The social media celebrity anticipates a busy year ahead, with upcoming brand endorsements, a personal talk show, and even the potential launch of an ‘Orry replacement’ following his planned social media demise.

Ranveer Singh’s energy level was beyond my anticipation: Sameer Nagpal, Dalmia Cement

Sameer Nagpal, COO, Dalmia Cement, stated, "We are a very engineering company, and it's a commodity product. So we were not very sure how this would all pan out. But the campaign is based on such a wonderful insight that every prospective home builder or even a homeowner will connect with it and will enjoy the entire playing of that ad and how it unfolds. We are extremely happy with the final product which has been delivered."

This is our first year where we are going to put a substantial amount of money into building our brand: Sameer Nagpal, Chief Operating Officer (COO) of Dalmia Cement (Bharat) Limited, shares the insights driving the cement brand’s IPL ad strategy.