Brand Marketing – Page 133

KukuFM enters strategic partnership with Stockholm-based Storytel

Given the current challenges related to reserve prices and operational costs, experts say the auction is more about survival than growth for the radio players. (Representational image by Alexey Ruban via Unsplash)

This partnership will enable Kuku FM to integrate over 3,300 audiobooks and 26,000 hours of fresh content from Storytel’s extensive collection.

Fixderma joins Delhi Capitals as associate sponsor for upcoming Tata IPL season

Additionally, viewers can anticipate the integration of Fixderma's Shadow Sunscreen range into various promotional activities.

As part of this partnership, the Fixderma logo will be on the lead arm of Delhi Capital jerseys, throughout the tournament.

Creators United concludes its creator festival ‘Creators United 2024’

In its second edition, the event showcased the synergy between technology and creativity, driving economic growth and innovation in the digital landscape.

The event witnessed the presence of digital celebrities such as Harsh Beniwal, Jannat Zubair, ScoutOP, Tech Burner, Mythpat, Anubhav Singh Bassi, Saurav Joshi, Sakshi Sindwani, Mumbiker Nikhil, etc, amplifying the festival’s digital reach to nearly 1 billion individuals.

Godrej Appliances joins ONDC network to expand consumer reach

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

Godrej Appliances has tied up with Mystore to facilitate its enlistment across the Open Network.

Star Sports and Tata Play roll out ads to target affluent audiences this IPL season

For the first time ever, advertisers will have the opportunity to target their ads to the most premium cohorts during live IPL matches on key Star Sports channels.(Image Source: Twitter handle of Indian Premier League - @IPL)

This collaboration aims to provide advertisers with unprecedented access to the most premium audiences in the top eight metro cities.

Nykd’s Preeti Gupta on social taboos around lingerie and more

Preeti Gupta, Business Head, Nykd by Nykaa

Preeti Gupta, Business Head, Nykd by Nykaa talks about how many women worldwide are not happy with their breast size and how Nykd is playing a role to contribute to conversations around body positivity.

Suzuki trademarks Escudo and Torqnado nameplates in India

At present, Suzuki uses the Escudo nameplate in Japan, which is an SUV. It has been hinted that the seven-seater version of the Grand Vitara could be called Escudo when launched in India, highlighted in a media report. However, the Torqnado name is new. (Image source: Unsplash)

Maruti Suzuki confirmed that it will be launching eight new vehicles in the next four years. Out of the eight, the two trademarked names will be for two models.

Category: Brand Marketing