Category: Brand Marketing

JioCinema Premium introduces ‘Bigg Boss OTT Season 3’

The previous season of Bigg Boss OTT set new standards for digital entertainment in India and globally, garnering unprecedented viewership and engagement, while drawing attention across various sectors, further added the company.

The teaser offers a sneak peek into India’s biggest digital reality phenomenon and promises that fans would forget all the highlights from previous seasons, including the most popular fights and viral moments.

P&G Shiksha launches new campaign to drive awareness on learning gaps in children

The film takes a leaf from memes flooding the internet recently where – children are seen struggling to respond or being mocked if they give a wrong answer to a question. In fact, as per a Forbes report, a recent video of a child incorrectly answering to a journalist was one among the top 10 most searched memes in 2023 in India.

P&G Shiksha, the flagship CSR program of P&G India, launched its new campaign – #StandUpForLearningGaps, to spotlight the issue of learning gaps in children, which affects over 6 crore children in the country as per National Achievement Survey 2021.

Patanjali misleading ads case: Kerala court summons Baba Ramdev and Acharya Balkrishna

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

A Kerala Court has directed Patanjali Ayurved Co-founder Baba Ramdev and its Managing Director Acharya Balkrishna to appear before it on June 03, 2024 in a case of publishing misleading advertisements in English and Malayalam newspapers.

Satya Nadella on Microsoft partnering with Khan Academy

"You renew yourself every day. Sometimes you're successful, sometimes you're not, but it's the average that counts."

While talking about Microsoft Copilot Satya Nadella said, “Copilot is democratizing expertise across organizations and having a cascading effect that reminds me of the very beginning of the PC era, when work, work artifacts, and workflow were all changing.”

Disney+ Hotstar enhances self-serve platform for advertisers ahead of ICC Men’s T20 World Cup

Furthermore, advertisers can seize the early bird opportunity by booking India and/or playoff matches before May 29th, 2024, and get 50 percent bonus impressions on non-India matches, maximizing their reach during this sporting event.

This upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages – English, Hindi, Tamil, Telugu and Kannada.

PNB Finance launches employee-created brand anthem

The anthem captures the power of music and lyrics to instil a sense of community and shared pride among the employees of the organization.

The anthem has been conceptualized, planned and executed entirely by the employees of PNB Housing Finance – be it penning the lyrics to even featuring in the video itself.

Nikhil Kamath invests in Collective Artists Network

"Let us Indians buy more Indian brands, until one day non-Indians buy Indian brands. Every one of us has pluses and minuses, Ather has sh*t marketing but great product,” he said. (Image source: Forbes India)

This investment follows a recent collaboration between Nikhil Kamath-backed Gruhas and Collective Artists Network earlier this year.