Category: Brand Marketing

Max Life partners with Yuvaa to address financial empowerment needs of Gen Z

The initiative draws from the insights of Max Life's India Protection Quotient 6.0, a comprehensive study on the financial needs and priorities of demographics across urban India.

This collaboration seeks to address the financial empowerment needs of differentiated cohorts within the Gen Z segment including women, as well as the LGBTQIA+ community.

Brand Breakthroughs: For timeless brands, consistency overrides creativity

In addition to technological advancements, Sumit Virmani touched on the increasing importance of purpose-driven marketing. He acknowledged the debate around "purpose versus performance" but dismissed it as a false dichotomy. According to Virmani, the real challenge for marketers lies in integrating both purpose and performance into their strategies.

“Brand consistency goes way beyond managing its look and feel or even messaging. Consistency needs to be cultivated at a foundation level – where brand choices are made,” writes Sumit Virmani, global chief marketing officer of Infosys, exclusively for Storyboard18.

Microsoft introduced Copilot+ PCs – ‘the fastest, most intelligent Windows PCs ever built’

Microsoft said Copilot+ PCs are the fastest, most intelligent Windows PCs ever built. With new silicon capable of an incredible 40+ TOPS (trillion operations per second), all–day battery life and access to the most advanced AI models, Copilot+ PCs enable users to do things that you can’t do on any other PC, the company stated.

“We begin a new chapter with AI innovation on the device,” said Yusuf Mehdi – Executive Vice President, Consumer Chief Marketing Officer, Microsoft.

Angel One’s Prabhakar Tiwari on winning the IPL ad game | Mindshare’s Gopa Menon quits | Govt finds samples of Everest Spices non-compliant

“This achievement is a testament to the hard work and dedication of our incredible team and our agency partners. It's a significant milestone in our first year as an IPL sponsor with comparatively modest spends,” says Prabhakar Tiwari ~ PT, chief growth officer, Angel One.

Storyboard18 presents FAST-FIVE from the world of advertising, marketing and business of brands.

Top WhatsApp features to increase productivity in 2024

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

Its vast array of features make it an indispensable tool for many, as it simplifies and improves various aspects of life.

McDonald’s India – North and East opens its 50th McCafé

McDonald’s sources Arabica beans for its coffee sustainably, certified by the Rainforest Alliance. Through this collaboration, the brand endeavors to sustainability standards such as biodiversity conservation and prohibiting deforestation.

This expansion is a part of McDonald’s India – North and East’s growth strategy, leveraging the key tenets of McCafé, which is McDonald’s in-restaurant.

Arvind Fashions reports strong Q4 performance despite muted market conditions

The company boasts a 'future-ready' portfolio of global brands that include, Flying Machine, Arrow and U.S Polo Assn.

Commenting on the performance of the company, Shailesh Chaturvedi, MD & CEO said “FY24 has been a differentiated year with sharper execution leading to improvement in all key financial metrics, despite market environment staying subdued.”

Flipkart Grocery records 1.6X yoy growth; over 50 percent of grocery deliveries carried out using electric vehicles

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

As part of its expansion journey, Flipkart is deepening its reach in Tier 2+ cities across Bharat, with consumers driving growth in cities like Aurangabad, Bankura, Bokaro, Chhatarpur, Guwahati, Jamshedpur, Krishnanagar, and Visakhapatnam.