Brand Marketing – Page 134

ID Fresh partners with Tata Motors; inducts the first batch of zero-emission Ace EVs

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

50 percent of iD Fresh Food’s delivery fleet will be converted by 2025 and the remaining 50 percent by 2027.

IPL 2024: Ticketing-focused company ConfirmTkt joins hands with RCB as its ‘train ticketing partner’

ConfirmTkt will introduce in-app games and contests across various social media platforms, offering RCB fans the chance to win match tickets and autographed memorabilia from the team.

The partnership will see the #TrainTicketKing campaign captivating television commercials (TVCs), dynamic print ads, and digital campaigns featuring well-known RCB players.

Exclusive: India is ready to host 2030’s Youth Olympics and 2036’s Summer Olympics: MIB’s Anurag Thakur

Thakur shared, “We should all keep sports at the forefront. It’s a soft power."

“Modiji has made it very clear. India is ready to host the Olympics. India will participate in the bid to host the 2030’s Youth Olympics and 2036’s Summer Olympics,” Thakur said.

Exclusive: Rs. 4 lakh crore sale of local items after PM’s appeal to choose local: MIB’s Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

At the News18 Rising Bharat Summit 2024, Anurag Thakur, Union Minister of Information and Broadcasting spoke about India’s incredible growth over the years and how India will be the country too look at for leading various initiatives. Thakur has been very passionate for Prime Minister Narendra Modi’s initiative ‘Vocal For Local’.

Dentsu India inks strategic partnership with consulting firm Arthur D. Little

In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the automotive and mobility space (including xEV ecosystem, tires, construction & agri equipment, and component suppliers, amongst others), offering outcome-driven, end-to-end services across areas such as demand sizing, creation & fulfilment, revenue acceleration, customer experience enhancement, and brand strategy & design.

YKONE acquires 70 percent of influencer marketing agency Barcode

Olivier Billon, Founder and CEO of YKONE (left) and Rahul Khanna, CEO, Barcode

A Bain & Co report even suggests that by 2030, the luxury market in India could reach a $200 billion.

Goonj Raha hai Bharat, India is no longer aping the west: Prasoon Joshi and Amitabh Kant on brand Bharat

"We are currently, no.1 in digitisation, no.1 in infrastructure, no.1 in growth. India is contributing to 20 percent of the world's growth. This is the time to work on branding. This time will never come again," Kant said.

At the News18 Rising Bharat Summit 2024, Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India and former NITI Aayog CEO Amitabh Kant were in conversation about Brand Bharat and what the transition from India to Bharat brings for the people and nation.

Category: Brand Marketing