Category: Brand Marketing

73 percent of IPL 2023 viewers tuned in to cricket league digitally: Glance report

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

As per ‘The Cricket Playbook for Growth Marketers’ report, smart lock screen insights based on the 128 million users that tuned in for periodic updates of India’s cricket tournament in 2023. The platform received 2.6x higher engagement on video with a distinct surge in activity in the second half of the day, and 35 percent of cricket content engagement came from vernacular languages.

It is Day 1 in streaming in India: Prime Video’s Mike Hopkins

Hopkins also shared that the next 250 million subscribers that the platform is going to acquire, they are definitely going to come from outside of the United States. And this is not going to happen unless Prime Video does a really good job for customers in India as well.

In conversation with Indian director-producer Karan Johar at the Prime Video conference, Mike Hopkins, head of Prime Video and Amazon MGM Studios spoke about the current India market, how he sees it evolving, the strategies being implemented for growth and more.

Major League Cricket’s Seattle Orcas partner with Sportz Interactive as official digital agency

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

Sportz Interactive will aim to enhance Seattle Orcas’ digital presence, focusing on fan acquisition, retention, and commercialization.

AJIO collaborates with Snap Inc to elevate Big Bold Sale

AJIO adopted a two-phase approach on Snap, focusing on pre-buzz and the sale period utilising various formats including AR lenses, Snap ads, Story ads, and Collections.

The First lens reached 21.7 million people, while the AR lens delivered 68.7 million impressions over four days, with an average camera playtime of 11.94 seconds.

How YouTube is enabling creators to disclose altered or synthetic content

Despite YouTube's policies requiring users under 17 to seek parental consent and linking accounts for those under 13 to a parental account, the lawsuit points out that it remains easy for minors to bypass these restrictions.

YouTube is introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, or event – is made with altered or synthetic media, including generative AI.

Unilever to spin-off ice-cream business, 7500 jobs to be cut globally in cost-saving process

Previously, as stated in a media report, these brands were managed by Interpublic Group of Companies, Omnicom Group, and Brandtech Group's Oliver in various regions.

The company’s cost-saving programme is expected to save around 800 million euros over the next three years. These changes will affect 7500 jobs globally, all likely office-based.

Noise, Airtel Payments Bank and Mastercard get together to launch a new way to pay

The initiative will empower users to unlock the full potential of smart wearables and democratize convenient financial solutions, enabling users to stay ahead of the curve and enjoy the benefits of the future of payments.(Representative image by ilgmyzin via Unsplash)

The entities have come together to launch the Bank’s Airtel Payments Bank Smart Watch aimed at revolutionizing contactless payments, to redefine and make contactless payments accessible to a larger consumer base.

Yes Bank partners with Indian Olympic Association as official banking partner

The partnership between YES BANK and Indian Olympic Association has been facilitated by IOS Sports & Entertainment. 

Yes Bank also introduced ‘YES Glory’, a special savings account proposition for the Indian Olympic contingent heading to Paris 2024. The benefits of ‘YES Glory’ will also be available to the athletes’ immediate family members.