Category: Brand Marketing

Colgate-Palmolive India introduces 12 weeks of supportive caregiver leave for new parents

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

Under the new policy, supportive caregivers previously entitled to 4 weeks of fully paid leave will now get 12 weeks, setting a new standard in the industry.

DRRK Foods enters into strategic partnership with Team Pumpkin

As part of the collaboration, Team Pumpkin will handle social media management and PR initiatives for Crown Rice.

Team Pumpkin will oversee digital marketing efforts across various channels. By leveraging data-driven strategies and creative solutions, they aim to drive brand awareness and growth for Crown Rice. Team Pumpkin will handle social media management and PR initiatives for Crown Rice.

ICubesWire launches InfluenceZ to reshape influencer marketing collaborations

For creators, InfluenceZ opens doors to collaborations with global brands, offering a personalized media kit. The platform also features a payment system and provides real-time updates on the latest trends, ensuring creators are always at the forefront of the influencer marketing wave. (Image source: iCubesWire)

InfluenceZ leverages ICubesWire’s expertise in AI and ML technologies, integrating seamlessly with the company’s Data Management Platform (PIE) to provide brands with insights into the influencer marketing landscape.

Angel One’s Prabhakar Tiwari on winning the IPL ad game

“This achievement is a testament to the hard work and dedication of our incredible team and our agency partners. It's a significant milestone in our first year as an IPL sponsor with comparatively modest spends,” says Prabhakar Tiwari ~ PT, chief growth officer, Angel One.

Prabhakar Tiwari, chief growth officer, Angel One anticipates reaching out to at least 500 million potential customers this IPL season.

Govt finds samples of Everest Spices non-compliant; asks for corrective measures

It is to be noted that different countries follow different MRL (maximum residual limit) for EtO. While the EU has fixed this limit at 0.02-0.1 mg per kg, Singapore's limit is 50 mg per kg and Japan has 0.01 mg per kg. These samples were tested for 0.1 mg per kg. (Image source: Amazon)

After two Indian spice brands- MDH and Everest were recalled in Singapore and Hong Kong, the Indian government is working with spice makers including MDH and Everest to ensure EtO norm compliance.

Upstox forays into insurance distribution; launches new campaign video

The video starts with a family of three speaking with an insurance agent to sort their coverage post an accident. But instead of clear guidance, the agent hits them with a barrage of confusing jargon and scripted responses (kit kit), leaving them feeling overwhelmed. (Still from the campaign)

Currently, the insurance penetration in India stands at 4.2 percent with a considerable portion of the population still being dependent on traditional and agent-driven models to purchase policies. Along with that, there is a lack of awareness, overload of options, heavy paperwork and complex jargon involved in the process of buying insurance.

Ecommerce major Flipkart launches Flipkart IRIS, an insights platform for brands

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

Flipkart IRIS will provide extensive reports and insights crucial for brands aiming to expand and strengthen their businesses. The enhanced user interface will offer an engaging and dynamic experience for brands, the ecomm major said.