Brand Marketing – Page 135

2.48 million profiles out of 8 million exhibit credible followers on Instagram: Report

The newly introduced "Teen Accounts" will come with several new features designed to safeguard younger users

A lot of the fake follower farming is happening in India, then Brazil and Indonesia. Suppliers of synthetic followers (humanly managed profiles of dubious quality, sold as real followers) are largely from Russia and Turkey,” said Kalyan Kumar, Co-Founder, Klug Klug India.

Agilitas Sports acquires brand license of Lotto for India and other markets

The company is making large investments in manufacturing, designing, R&D, supply chain, marketing, and distribution in the near future.

Through this partnership, Agilitas aims to penetrate the markets and grow the Lotto brand exponentially.

Royal Challengers Bengaluru restores three lakes as part of Go Green Initiative

The lakes will not only facilitate groundwater recharge but also serve as vital sources of drinking water and support agricultural activities in the surrounding area.

RCB launched the Lake Improvement Works Project as part of their ESG commitment in October 2023 with a focus on desilting and developing the Ittgalpura Lake and Sadenahalli Lake.

Hyundai launches new initiative to increase rural reach in India

The inaugural Grameen Mahotsav event was held in Mahemdavad, Gujarat in April 2024. (Representative image by Paramraj Singh via Unsplash)

The 2 day Grameen Mahotsav carnival will be hosted at 16 locations across India, exhibiting a market place featuring artisanal crafts, carnival rides, gaming zones and food stalls.

Havas Play inks strategic partnership for Valvoline and Lucknow Super Giants at IPL 2024

As part of the brand activation strategy, a Valvoline kiosk is set up inside the stadium concourse where spectators are kept engaged through various activities such as face painting, merchandise displays, and the distribution of product leaflets and brochures.

Through this collaboration lies, Valvoline’s branding on the helmets and caps worn by players of the Lucknow Super Giants team will be visible during match days and training sessions.

FMCG and Pan Masala are the top spenders in IPL and election ads: Zenith’s Priyanka Kapur

During IPL and elections, ad rates increase only in two genres. They are news and sports- Kapur

According to Kapur, Both elections and IPL are high reach period. While brand building doesn’t happen during these periods, for people to take notice that a certain brand exists, this is the best time of the year.

Netflix soars in Q1 2024: Revenue up 15 percent, operating income surges by 54 percent

The projected revenue growth for Q2 2024 is expected to be 16 percent. (Image by ibault Penin via Unsplash)

The growth in numbers for the quarter was primarily driven by membership growth as well as pricing.

Network18’s TV news business posts 28% revenue growth in Q4FY24, full year revenue up by 24%

Network18 Media & Investments owns 20 news channels across 16 languages, including CNBC TV18, CNN-News18 and four online platforms, such as moneycontrol, Firstpost, etc.

The solid performance by network’s national news channels, along with business and regional channels led to a revenue jump as the network was able to command a high premium in ad rates.

Bangur Cement highlights the importance of individual vote in ‘Vote Solid, Desh Solid’ campaign

The campaign is a sequel to the previous brand launch campaign featuring Bollywood actor Sunny Deol. (Still from the campaign)

The key message of the campaign is ‘Vote Solid, Desh Solid.’

Samsung topples Apple to become world’s biggest smartphone seller

The smartphone market is emerging from the turbulence of the last two years both stronger and changed," said Nabila Popal, research director with IDC's Worldwide Tracker team. (Image sourced from Samsung website)

Worldwide smartphone market up 7.8 percent in the first quarter of 2024 as Samsung moves back into the top position, according to IDC tracker.