Category: Brand Marketing

Dailyhunt-parent VerSe aquires NY-based Magzter to enter into premium content and subscriptions

Through this acquisition, users will have access to publications available on Magzter such as Forbes, Time, The Economist, Vogue, Elle, Vanity Fair, Reader’s Digest, Cosmopolitan, New Yorker and Bazaar. (Image source: Google Play)

VerSe, the parent firm of news aggregator Dailyhunt and short video platform Josh, buys Magzter, marking its entry into premium content.

Protium launches #LetsGetFinanciallyLiterate campaign during financial literacy month

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Protium aims to demystify the complexities of lending processes and foster informed decision-making within the MSME community.

Amazon Pay’s new campaign ‘Pay Karne Ka Smarter Way’ highlights convenience featuring Ayushmann Khurrana

Bolstered by the presence of Bollywood actor Ayushmann Khurrana, the campaign aims to highlight Amazon Pay as the preferred choice for seamless day-to-day transactions, stated the company. (Still from the campaign)

The TVCs captures everyday payment challenges encountered by customers, which is resolved through Amazon Pay’s Scan & Pay feature.

The Health Factory collaborates with Uorfi Javed to inspire healthy eating habits amongst Gen Z

The reel showcases the brand's range of breads and with Javed leading the reel, The Health Factory harnesses the power of social media to spearhead a movement towards informed choices in daily consumption, stated the company.

Through this partnership, The Health Factory aims to captivate Gen Z and a broader audience through a social media reel.

Greenply Industries launches Green-Rise initiative under its eco restoration and plantation drive in Nagaland

The Green Rise project's opening phase involved planting over 780 saplings in honour of architects from Odisha, Uttar Pradesh, Maharashtra, and Tamil Nadu.

At present, Greenply’s cumulative plantation across pan India is across 52,983 acres of land, utilized for this mission with over 41.57 million saplings covering the area.

Brand Breakthroughs: Can gen AI make all marketers creative?

As Sumit Virmani, global chief marketing officer, Infosys, puts it, brands that align their sports marketing to their purpose know that their efforts tie back to the core of the very reason their business exists, with the deepest engagement from their top team, clients, and broader stakeholders.

When it comes to amplifying human potential for creativity, AI, especially generative AI, can make written and visual communicating easier. Idea generation, thought-starters, personalized content development, image and video generation, even press release generation are all areas that gen AI can impact, writes Sumit Virmani, global CMO, Infosys, exclusively for Storyboard18.

LightFury Games secures 8.5 mn in its fundraising round

GOAT Brand Labs plans to use the new funds to expand its presence across multiple channels, including quick commerce, brick-and-mortar stores, and exports.

Lightfury Games is founded by Karan Shroff, former chief marketing officer (CMO) and partner of Unacademy, Anurag Banerjee, gaming industry veteran and Tina Balachandran, former executive of Unacademy and Tencent Games.

ZEE-Sony Merger Case: ZEE withdraws merger implementation application from NCLT

The companies will also withdraw the respective Composite Schemes of Arrangement from the NCLT and inform the relevant regulatory authorities.

“This decision to withdraw the implementation application will enable the Company to continue to aggressively pursue all its claims against Sony in the ongoing arbitration proceedings at the Singapore International Arbitration Centre (SIAC) and in other forums,” ZEE shared in a statement.

Cipla Health to buy cosmetics and personal care business of Ivia Beaute

The transaction would enhance Cipla’s consumer healthcare and wellness portfolio. The cost of acquisition is Rs 130 crore on closing date and Rs 110 crore contingent upon achievement of certain financial parameters (milestones) for next 3 years. (Image source: Facebook)

The transaction is expected to be completed in 60 days, and the acquisition includes Ivia’s brands namely Astaberry, Ikin, and Bhimsaini on a worldwide basis.