Brand Marketing – Page 137

LightFury Games secures 8.5 mn in its fundraising round

GOAT Brand Labs plans to use the new funds to expand its presence across multiple channels, including quick commerce, brick-and-mortar stores, and exports.

Lightfury Games is founded by Karan Shroff, former chief marketing officer (CMO) and partner of Unacademy, Anurag Banerjee, gaming industry veteran and Tina Balachandran, former executive of Unacademy and Tencent Games.

ZEE-Sony Merger Case: ZEE withdraws merger implementation application from NCLT

The companies will also withdraw the respective Composite Schemes of Arrangement from the NCLT and inform the relevant regulatory authorities.

“This decision to withdraw the implementation application will enable the Company to continue to aggressively pursue all its claims against Sony in the ongoing arbitration proceedings at the Singapore International Arbitration Centre (SIAC) and in other forums,” ZEE shared in a statement.

Cipla Health to buy cosmetics and personal care business of Ivia Beaute

The transaction would enhance Cipla’s consumer healthcare and wellness portfolio. The cost of acquisition is Rs 130 crore on closing date and Rs 110 crore contingent upon achievement of certain financial parameters (milestones) for next 3 years. (Image source: Facebook)

The transaction is expected to be completed in 60 days, and the acquisition includes Ivia’s brands namely Astaberry, Ikin, and Bhimsaini on a worldwide basis.

iD Fresh Foods calls on Indian grandmothers to do their annual live audit

The group of grandmothers were more than satisfied with the processes, having all their doubts cleared and being able to put their trust in the brand.

The brand invited a group of grandmothers to visit the factory and conduct the audit. Do through quality checks and make sure that the end product was up to their expectations and standards.

IPL 2024: Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as official grooming partners

Additionally, Philips India plans to curate personalised experiences in various cities, featuring contests and events where fans can win signed merchandise from their favorite players. (Image source: Facebook)

In this collaboration, players from Sunrisers Hyderabad proudly display the Philips India logo on their headgear, amplifying brand visibility both on-ground and across digital and social media platforms throughout the tournament.

Boldfit partners with Chennai Super Kings as merchandise partner

Through this partnership, fans can expect a wide array of exclusive merchandise including jerseys, caps, accessories, and more, designed to inspire and unite supporters as they cheer on their favourite team throughout the IPL season.

Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear, celebrating the ‘Yellove’ fandom.

Wakefit asks employees to put in 70 hours a week (to sleep)

The protagonist in the video talks about how it is important to get adequate sleep in order to thrive and urges his employees to get 70 hours of sleep every week, in a satirical manner.

Aditya Birla Capital launches D2C platform ABCD to scale up its digital transformation journey

Kumar Mangalam Birla, Chairman Aditya Birla Group said, “Our financial services business, Aditya Birla Capital, is now one of the fastest growing businesses within the group and has emerged as a key growth engine. I see this as a ‘coming of age’ moment for Aditya Birla Capital. In the arc of Aditya Birla Capital’s strong and steady progress, the ABCD D2C platform is a positive stride towards accelerated growth and taking leadership position in the financial services space.

Through this platform, ABC targets to add 30 million new users over the next 3 years.

Indians have increased their spending on dieticians by 125 percent in FY 24: Report

Health coaching has also seen a significant 45% jump in transactions, showing a clear interest in fitness guidance. A growing trend towards preventive healthcare was witnessed with sales of health products surging by 39% in FY 24.

Indians have increased their spending on dieticians by 125 percent in FY 24: Report

Dream11, Tata Group, Jio, My11Circle, RuPay and CEAT most recalled brands by viewers during Tata IPL 2024

Naukri.com added an average of 24,500 resumes every day in Q2 of FY25

As per a Crisp Insights and Kadence International report, Dream11, Tata Group, Jio, My11Circle, RuPay and CEAT were the most recalled brands to date by viewers based on visibility and performance during Tata IPL 2024.