Brand Marketing – Page 138

Wakefit asks employees to put in 70 hours a week (to sleep)

The protagonist in the video talks about how it is important to get adequate sleep in order to thrive and urges his employees to get 70 hours of sleep every week, in a satirical manner.

Aditya Birla Capital launches D2C platform ABCD to scale up its digital transformation journey

Kumar Mangalam Birla, Chairman Aditya Birla Group said, “Our financial services business, Aditya Birla Capital, is now one of the fastest growing businesses within the group and has emerged as a key growth engine. I see this as a ‘coming of age’ moment for Aditya Birla Capital. In the arc of Aditya Birla Capital’s strong and steady progress, the ABCD D2C platform is a positive stride towards accelerated growth and taking leadership position in the financial services space.

Through this platform, ABC targets to add 30 million new users over the next 3 years.

Indians have increased their spending on dieticians by 125 percent in FY 24: Report

Health coaching has also seen a significant 45% jump in transactions, showing a clear interest in fitness guidance. A growing trend towards preventive healthcare was witnessed with sales of health products surging by 39% in FY 24.

Indians have increased their spending on dieticians by 125 percent in FY 24: Report

Dream11, Tata Group, Jio, My11Circle, RuPay and CEAT most recalled brands by viewers during Tata IPL 2024

Naukri.com added an average of 24,500 resumes every day in Q2 of FY25

As per a Crisp Insights and Kadence International report, Dream11, Tata Group, Jio, My11Circle, RuPay and CEAT were the most recalled brands to date by viewers based on visibility and performance during Tata IPL 2024.

Pocket FM’s audio shows exceed Rs 100 crore in audience collections

Both 'Ek Ladki Ko Dekha To' and 'Insta Millionaire' have been trending on Pocket FM among the top 10 series.

‘Ek Ladki Ko Dekha To’ is a fictional drama that captures the life of Anika, who returns to her hometown Manali, along with her daughter, to find her twin kid. “Insta Millionaire” revolves around the rags-to-riches story of Laxman (aka Lucky), a simple boy who turns into a millionaire the same night his heart is brutally broken by his girlfriend.

D’Décor signs Ranveer Singh as the brand ambassador for their new brand ‘Sansaar’

Ranveer Singh, the face of Sansaar, a D’Décor brand shared, “I'm thrilled to be part of the D’Décor family. Sansaar offers an exquisite collection, providing top-quality home furnishings that truly elevate any space. D’Décor continues to raise the bar and I look forward to our journey together!" (Image source: News18 Hindi)

The new brand is set to transform the landscape of home décor marking a significant step towards conscious living, minimalism, and sustainability.

‘No dignity’: Widespread layoffs in India; lack of transparency and support leaves employees shaken

10,000 jobs lost in 2024 as Indian startups face financial woes

Downsizing in companies across the board raises concerns about employee well-being and communication strategy in times of distress.

Gatorade unveils it’s new turf at Delhi’s Chandni Chowk to inspire active lifestyle

Launched in February earlier this year with its first turf debuting in Mumbai, this initiative by Gatorade is committed to finding people places to play, wherever and whenever space permits in the city. The initiative is aimed at addressing the scarcity of recreational space in urban India through Google Maps data.

Delhi witnessed its first turf drop earlier in March in Lajpat Nagar, and the brand is aiming to drop another turf in the city soon.

Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand

Kansai Nerolac Paints Limited (KNPL) has unveiled a new Television Commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.

Featuring Ma Ka Pa Anand, actor and television presenter, as the brand ambassador for Tamil Nadu, the TVC highlights the features of ‘Nerolac Beauty Little Master Sheen’ and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.