Category: Brand Marketing

Alia Bhatt turns 31: A look at her diverse portfolio of endorsements, investments and business ventures

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Alia Bhatt has diversified her portfolio beyond acting, from establishing her own production house, Eternal Sunshine Productions, to supporting various investments and business ventures.

CoinDCX launches new campaign to redefine perceptions surrounding bitcoin and crypto investments

Experts estimate that crypto exchanges contributed over ₹200 crore to advertising expenses in 2021, with over ₹90 crore spent during the IPL.

CoinDCX has introduced its latest initiative, the ‘Know Bitcoin’ educational campaign. This campaign will span various print and online channels, and aims to redefine perceptions surrounding Bitcoin and highlight its emergence as a formidable asset class. CoinDCX’s ‘Know Bitcoin’ campaign fosters a broader understanding and adoption of Bitcoin as a viable investment asset. The campaign… Continue reading CoinDCX launches new campaign to redefine perceptions surrounding bitcoin and crypto investments

Gozoop Group bags integrated creative and social mandate of Love Depot

The mandate will be serviced by the group’s headquarters in Mumbai. (Image source: Moneycontrol)

The responsibilities include crafting and executing creative strategies for the brand. The group will be leveraging a multi-channel approach across conventional and unconventional platforms to tackle the challenges of the sexual wellness category. 

Jubilant FoodWorks’ emerging market playbook and platformization

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Jubilant FoodWorks Ltd underlying objective is to build a portfolio of brands in promising, high-growth and underpenetrated markets.

Signpost lands exclusive ad space on 200 of Mumbai’s new electric double-decker buses

This collaboration allows Signpost to generate revenue through ad placement and management on Mumbai's new electric double-decker bus fleet. (Image sourced via Switch website)

As part of this agreement, Signpost secures exclusive ad rights on Mumbai’s 200 new electric double- decker buses through a partnership with BEST.

McDonald’s India – North and East partner with ONDC to enhance customer accessibility

By integrating with the ONDC Network, McDonald's North and East India can now leverage technology to expand its reach and better serve customers. (Representative image by Jurij Kenda via Unsplash)

The partnership signifies the brand’s efforts to reach closer to customers by penetrating additional digital platforms.

Rinku Singh and Yashasvi Jaiswal appointed as brand ambassadors for Games24x7’s My11Circle

Fans can expect a host of exciting contests, engaging content, and exclusive opportunities to showcase their knowledge and skills on My11Circle, providing them with a gaming experience where every match offers an opportunity to engage, entertain, and win big.  

With an expanded family of cricketing sensations like Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, My11Circle stands ready to captivate cricket fans nationwide.

Electric vehicles hit 15 percent of BMW’s total sales across the world

The automaker said electrification of the vehicle portfolio contributes significantly to CO2 emissions reduction in the Group and also to the continued reduction of CO2 fleet emissions. (Representative image via Unsplash)

BMW delivered 2,554,183 premium vehicles in the year to the end of December 2023. The company’s range of fully-electric vehicles was a key growth driver.

AiyyoShraddha, National Creators Award winner: We didn’t know we’d get to interact with the PM on stage

Shraddha Jain aka AiyyoShraddha stated, "I am finding it very difficult to integrate financial brands into storytelling. It's a very difficult job. I have tried it in the past. So, I have worked with ICICI, Bajaj Allianz, Kotak, and IDBI. But, it's not easy. Somehow, I feel four percent interest pay, eight percent interest pay, take this gold loan or take this insurance is not what I want to do." (Image source: Facebook)

“The weight of this award is not lost on me and every time I write my content I don’t know if it’s a good thing or bad, but there’ll be a tiny voice saying, ‘You’ve been awarded a National Creators Award. Don’t do anything silly’,” AiyyoShraddha tells Storyboard18 in an exclusive interview.