Category: Brand Marketing

YouTube offers a new creator takeover ad format

'YouTube Select Creator Takeovers’ gives advertisers a new way to tap into top creators, drive interactivity on TV screens, and connect with viewers in the living room, YouTube said.

Through ‘YouTube Select Creator Takeovers’, brands will be able to own 100 percent share of voice on top creators’ channels, the platform said. In other words, advertisers will be able to buy out the inventory on channels representing top 1 percent of content on the platform.

Govt soon to launch app to crack down on dark patterns

This is part of the government’s agenda for the first 100 days if it comes to power for a third term. The app will be launched within the next two months. (Image source: Unsplash)

It will unveil a mobile application to notify consumers about deceptive techniques employed by online platforms.

Netflix continues its bet on live events, signs deal to air NFL

Netflix's foray into carrying live sports began last year, but they were exhibition events in golf and tennis. (Image source: Unsplash and Pixelz.cc)

As part of the three-year deal, Netflix will broadcast the National Football League’s two Christmas games this year and then will air at least one game in 2025 and 2026.

E-com firms back govt. for crackdown on fake reviews

In a statement, the Ministry of Consumer Affairs said that a draft Quality Control Order (QCO) will be placed for public feedback within a prescribed time frame. Prior to this, all stakeholders discussed and welcomed the idea of having a QCO on fake online reviews. (Image source: Unsplash)

Amazon, Flipkart, Google and Facebook agree on the government’s new rules for online shopping reviews.

Reddit introduces new ‘Ask Me Anything’ tools for engaging hosts and participants

Previously, users would have to create two separate posts to signal an AMA, one sharing when it was planned for and one when it began. With the new AMA rolling out on desktop, and coming soon to mobile apps, a user can start immediately or set a start time up to 21 days in advance.

Starting today, Reddit is rolling out a new suite of AMA updates to give redditors who host AMAs tools to help their community members get up close and personal with their favorite guests.

Devyani International and PVR INOX announce partnership for operating food court in shopping malls

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Ravi Jaipuria, Non-Executive Chairman, Devyani International Limited said “This partnership further consolidates DIL’s position in the food courts business in India and has paved the way for additional growth and expansion opportunity.”

Lux’s ‘Filmi sitaaro ka manpasand saabun’ is still relevant: HUL’s Ankush Wadehra

So how do you speak to her today? “Lux as a brand has penetrated across the demographics of society,” says Wadehra. “Whether you go to the urban markets, to the rural or to rich consumers, to slightly middle class consumers. Lux is everywhere. And that means that our marketing models and our advertising models also need to keep pace with that,” Ankush Wadehra, Vice President - Skin Cleansing India HUL. (Image source: Behance)

Beauty brand Lux has marked 100 years in the industry. The brand has been endorsed by some of the most iconic names in Bollywood, including Meena Kumari and now, Suhana Khan. Ankush Wadehra, Vice President, Skin Cleansing India HUL, talks to us about Lux, the brand, its history and what is to come.