Category: Brand Marketing

Adidas marketing, point-of-sale expenses decreased 8 percent to euros 2,528 million in 2023

Direct-to-consumer (DTC) revenues grew 3 percent versus the prior year. This development was driven by strong growth in adidas’ own retail stores (+12 percent) due to strong double-digit growth in all markets except North America. (Image source: Unsplash)

Adidas revenues in APAC grew 7 percent, driven by growth in sportswear major’s own distribution channels. It said 2024 will be a great year to showcase its brand with the Olympics, Paralympics, EURO 24, Copa and all the other sports events.

TikTok to take on Instagram by launching new photo sharing platform

TikTok, which shifted its global headquarters to Singapore in 2020, now faces heightened scrutiny not only in Canada, but also in Europe and the United States.

TikTok is set to launch ‘TikTok Photos’ to challenge Instagram’s dominance in photo sharing, as Instagram focused on videos with Reels to compete with TikTok, prompting TikTok to create its own photo sharing app.

Zomato CEO Deepinder Goyal acquires India’s first Rs 4.59 crore Aston Martin DB12 sportscar

With over Rs 12,500 crore ($1.5 billion) in cash reserves at the end of the June quarter, Zomato appears well-positioned to invest in stadium upgrades and other necessary improvements.

Zomato CEO Deepinder Goyal has made automotive history by becoming the owner of India’s first Aston Martin DB12, months after its launch. The supercar, valued at Rs 4.59 crore (ex-showroom), now joins his prestigious collection.

Adobe CEO Shantanu Narayen on AI initiatives: Really optimistic about what we’ve done

Digital Media segment revenue was $3.82 billion, which represents 12 percent year-over-year growth or 13 percent in constant currency. Creative revenue grew to $3.07 billion, representing 11 percent year-over-year growth or 12 percent in constant currency. Document Cloud revenue was $750 million, representing 18 percent year-over-year growth as reported and in constant currency.

Adobe achieved revenue of $5.18 billion in its first quarter of fiscal year 2024, which represents 11 percent year-over-year growth.

Diageo India’s Black and White Ginger Ale turns exclusive partner for Zomato Live’s Zomaland Season 4

As part of the partnership across cities, Diageo will bring back its culinary experience: Table for Everyone, Bailey’s corner and chef-curated culinary experiences. (Image source: Flipkart and CNBC-TV18)

The ‘Table for Everyone’ by Black & White Ginger Ale returns to Zomaland with a culinary experience in partnership with two celebrated chefs, Megha Kohli and Nishant Choubey. Set to host a truly engaging experience against the famous Zomaland Ferris Wheel, festival attendees can find the Table for Everyone spreading the magic of sharing.

Aamir Khan turns 59: A glimpse of his iconic ads

"Mr. Khan would like to urge all Indians to come out and vote and be an active part of our electoral process,” the statement read. (Image sourced via Forbes)

Aamir Khan, renowned as the ‘Mr. Perfectionist’ commemorates his 59th birthday today, spanning a career that ranges from cult classic Bollywood films to beloved advertisements that have resonated deeply with audiences across India.