Category: Brand Marketing

Pepperfry launches Career Reboot Program to empower women’s return to the workforce

As part of this flexibility, participants will have the option to work for three hours a day, choosing the time slots and days that suit their schedules best. The company aims to create an environment of understanding and flexibility to contribute to the personal and professional growth of team members while enriching the overall customer experience within the store.

The Career Reboot Program is an extension of Pepperfry’s commitment to diversity and inclusivity, seeking to proactively recruit and empower homemakers, new mothers, and women returning from career breaks to join the team as Part-Time Home Consultants in the store, stated the company.

EaseMyTrip Foundation signs MOU with Archaeological Survey of India for stewardship of 4 iconic sites

Google Wallet was made available to Android users in India earlier in May. Google has partnered with over 20 of India's top brands, including EaseMyTrip.

This partnership aims to designate EaseMyTrip Foundation as the Smārak Särathi (Monument Mitra) for four of India’s historical monuments, as part of the government’s Adopt a Heritage 2.0 program.

The Orry Interview: The who’s, what’s, how’s and where’s finally answered! EXCLUSIVE

Here's how he's turning down millions by not selling merch and building a loyal following on his own terms. (Image sourced via Instagram - @orry1)

While fans and followers are waiting to get their hands on an Orry ‘I am a liver’ T-shirt or an Orry special phone case, Orhan Awatramani says he knows what goes up must come down. In this EXCLUSIVE INTERVIEW with Storyboard18, Orry talks about how he plans to deal with it, and also about the strategies and successes so far.
 
  
  
 

As category leaders, it’s incumbent on us to continue to push the envelope: Saumya Rathor of Lay’s

Saumya Rathor says, "The collection is done by HUEMN, and we have a few pieces within that collection and it will have the Pepsi logo. It's essentially streetwear. Pepsi, as a brand, is all about really expressing. So, our collaboration is also in the lines that it should be easily accessible for the youth and easily wearable for the youth. And that's the reason why we've selected this particular label, because they live by those ethos."

Saumya Rathor of PepsiCo India, stated, “It’s really incumbent on us to continue to push the envelope and keep giving Indian consumers a lot of different flavours and get them to experiment with their palates and that is why we said we should have the ‘masala’ flavour but also add to it an exciting flavour which has never been done before.”

Spotify rolls out beta version of Music Videos feature in select markets; India not included

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Spotify will begin to roll out music videos from a select catalog for Premium users in the U.K., Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya.

Comcast’s TV ad platform FreeWheel and Mumbai-based CereOne Media to partner

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The companies aim to aggregate connected-TV and digital video ad inventory across platforms through the partnership.