The two brands are bringing the world of Marvel to life with a new TV commercial, and will feature limited-edition Coca-Cola pack designs featuring 38-character illustrations.
Category: Brand Marketing
Tata AIA’s ‘Karlo Shaadi Ki Poori Taiyaari’ campaign blends wedding excitement with financial planning
Post its newly launched brand positioning ‘Har Waqt Ke Liye Taiyaar’ (prepared for all situations), Tata AIA has changed the way it communicates with consumers, using innovative humour and emotion to connect with consumers across life stages.
MakeMyTrip CEO on expansion in 150 countries: Global accessibility will help MMT reach Indian diaspora
MakeMyTrip has expanded to 150 countries and is now accessible in major travel markets like the UK, Germany, Japan, Italy and France.
Government’s 100-day agenda may focus on long-awaited e-commerce policy
Reports suggest that the forthcoming e-commerce policy that maybe included in the 100 day agenda of the government aims to address critical issues including additional taxes, data privacy, product ranking, and sale of private-label brands.
Eveready Industries launches new campaign with Neeraj Chopra
The campaign is in line with the brand’s focus on enhancing its connection with the youth.
Sula Vineyards records double-digit revenue growth in Q4 and FY24
The company also announced that it has acquired N D Wines, a winery in Nasik district, and the deal will close by the end of April 2024.
Flipkart launches bus bookings on its app with 10 lakh bus connections
This is in addition to the flight and hotel booking services that have been available under the Flipkart Travel banner.
India is predominantly a self-employed market, says Piramal Finance | Media Dialogues
Piramal Capital and Housing Finance said the company aims to narrow the rural credit gap by targeting suburban and small-town self-employed families with moderate income, challenging conventional perceptions about credit access.
BCCI’s April 16 meeting with franchise owners cancelled?
The IPL franchise owners meeting was to be held on April 16 with discussions likely around the mega auction due later this year, among other key focus areas.
boAt breached?: Alleged data leak at boAt lands millions of customers’ data on dark web
Aman Gupta-founded boAt is facing a data firestorm after a hacker named ShopifyGUY claimed to have leaked the personal data of millions of customers on dark web. The leaked data includes names, email IDs, phone numbers, and customer IDs of Boat customers.