Category: Brand Marketing

National Technology Day: Industry experts share views on the role technology is playing in marketing

National Technology Day is celebrated annually on May 11 to celebrate India’s achievements in the science and technology. (Image sourced from Moneycontrol)

On the occasion of National Technology Day, chief marketing officers, founders and other experts from diverse sectors share their views on the role technology is playing in marketing.

Boldfit unveils new logo

The new logo has bold typography and a refreshed colour palette and pays homage to the brand’s ‘yoga’ beginnings.

The new logo is more than just a change in aesthetic; it represents Boldfit’s dedication to inspiring and empowering individuals on their fitness journey.

Shree Cement’s Sushrut Pant: CTV has high potential but is underutilised

Sushrut Pant, head of marketing, Shree Cement, highlighted, "These are the three trends of sharp product propositions, relationships with the network and this whole idea of building smart has characterised our journey up till now. And now we are taking all of these things and also now adding the whole aspect of brand building, brand proposition and winning the IHBs, or the individual homebuilders, through our brands as sort of the next pillar."

Sushrut Pant, head of marketing, Shree Cement, in an interaction with Storyboard18 highlighted, “CTV offers the combination of a big screen, but with digital-like sharp targeting. The scale of CTV is still something which has not yet reached a tipping point. Having said that, since we are omnichannel, our content would be reaching the CTV, but I think it’s definitely a trend to look out for.”

Volkswagen India associates with Government e Marketplace to broaden its omni-channel presence

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Through GeM, Government agencies can procure their bulk or singular purchase of select variants of Taigun and Virtus that are both GNCAP 5-Star rated, available through a streamlined procurement process.

inDrive announces Vikrant Massey as its brand ambassador

Vikrant Massey unveiled inDrive’s new marketing 360 campaign - “Ab app ki nahi, aap ki chalegi!”

The campaign is built around the brand’s key concept – Value for Money and inDrive’s USP “Offer Your fare” which gives people the freedom to decide the fare of a ride and even bargain with the driver directly within the app.

Australian avocados enter Indian market with Brett Lee as ambassador

During the launch of Australian avocados in India, acting Australian High Commissioner to India, Nick McCaffrey said: “The introduction of Australian avocados to the Indian market signifies a promising partnership between our nations. It's a testament to the growing bilateral ties and the potential for further collaboration in the agricultural sector.” (Image source: Moneycontrol)

The Australian avocado industry is growing rapidly, Australia produced just over 115,385 tonnes of avocados in 2022/23 and Australian production is forecast to increase strongly over the next few years to approximately 170,000 tonnes by 2026.

Sony Entertainment Talent Ventures India and Natekar Sports and Gaming announce ‘World Pickleball League’

The inaugural global pickleball league will consist of six franchises, each featuring 6 to 8 players, comprising a mix of leading international players from all over the world and Indian talent.

NSG will look to invest over $10 million over the next 3-5 years in India and the APAC countries. The league is poised to also propel pickleball into the international spotlight, offering a compelling fusion of sports, fun and entertainment that will captivate players, brands, and fans alike, worldwide.