Category: Brand Marketing

MullenLowe Lintas launches ‘State of States’ initiative to deconstruct Indian cultures and create deeper meaning for brands

There are ideas on every single culture, stories that will change the way brands can connect, the way they can lead, and the impact they can have on the world.

Through ‘State of States’, MullenLowe Lintas Group intends to deconstruct the 30 different cultures in India to have a far deeper understanding of the respective culture codes, tensions, and shifts that are happening, to craft brands of the future.

Onsitego partners with Pine Labs to provide EMI options to customers

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Under this partnership, the companies aim to provide easy EMI options to consumers while purchasing Onsitego’s extended warranty and damage protection plans for their new devices.

India third-largest market for podcast listeners globally; yet only 12 percent Indians currently engaged

Even after the introduction of copyright laws in India there are many cases of copyright infringement especially in music. Industry members urged the govt to take steps to control music piracy in India. (Representative image via Unsplash)

82 percent of respondents were initially unaware of podcasts, highlighting a significant opportunity for awareness-building efforts, as per a report.

Jajabor Brand Consultancy and Australia’s Evolved Group partner to launch AD VITAM

The entity will operate at the intersection of integrated communication, motion graphics, presentation design, and video production, highlighted the company.

It is India’s first transmedia storytelling alliance that will help brands ideate, conceptualize, design, and execute cohesive stories that work across multiple media platforms.

IPL 2024: Pan Masala brands spend Rs350 cr, grab 10 percent advertising volume with ‘mouth freshener’ ads

Brands in the category also topped the leading advertiser list in terms of ad volume. Vishnu Packaging (Vimal Elaichi Pan Masala) and K P Pan Foods (Kamla Pasand Silver Coated Elaichi) are among the top five advertisers this season. Both brands were top advertisers in last year’s season as well.

According to media planners, brands in the category spend close to 60 percent of their annual ad budget on IPL.

Gillette India sales up 10 percent for March quarter; ad and sales promotions expenses hit Rs 68.99 crore

The company's advertising and sales promotions expenses hit Rs 68.99 crore in the quarter ended March 31, 2024, down from Rs 75.77 crore in the preceding quarter.

LV Vaidyanathan, Managing Director, Gillette India Ltd. shared, “We continue to deliver strong top line and share growth driven by our teams’ excellent execution of our integrated growth strategy.”