Category: Brand Marketing

Marketing regulations: Govt issues marketing code for pharma companies

India's top drug advisory body, the DTAB, suggested restricting advertising for these drugs after considering a proposal from Goa's Food and Drugs Administration. This move comes after several years of deliberation on the matter. (Image source: Unsplash)

Companies are required to submit self-declarations annually, detailing their adherence to the code.

Decathlon unveils a new brand identity to sync with its north star

Representing a mountain, a sail, a wave, or even a heartbeat, the peak at the end of the Orbit closes the movement towards new heights. A symbol of openness, Decathlon’s new logo lets everyone embrace it for what it means to them: whether it is accessibility, high-performance, innovation, or a positive impact on the environment.

Decathlon aims to create a brand which represents it for what it is: “a global multi-specialist sports brand, moving all people, from beginners to top athletes, through the wonders of sport.”

IPL 2024: Punjab Kings onboards Kent as principal sponsor

KPH Dream Cricket Limited CEO Satish Menon said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."(Image source: News18)

The cricketers will be seen in action from March 23, competing in their first game of the season at the New PCA Stadium, Mullanpur, against the Delhi Capitals.

HUL introduces foster caregiver leave policy

According to sources, HUL's OOH media spends is of around Rs 200 crore for pan India campaigns.

The newly introduced Foster/ Kinship Caregiver Leave is a step forward to ensure caregivers for foster children or kinship can balance their professional responsibilities with their caregiving duties.

Tata Starbucks opens its 400th store in India; Newest addition in Coimbatore

Honouring this very legacy, the store has a suspended sculpture art that is weaved together with wood, intricate linen textiles and woven ropes. The terrazzo floor complements the sturdy concrete walls that rise to a ceiling grid coated in red oxide, an elegant design element that effectively divides the space into compartments, creating pockets of light and shade, volume, and intimacy.

The 400th store nestled in the city of Coimbatore is situated within Lakshmi Mills compound at Pudur.

Women Premier League: UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women’s cricket through #TrashTalkCleanUp

A recent study by Plan International found that social media abuse targets female athletes three times more than men. A study published by World Athletics also states that out of all the hate circulating about the Olympics, 87 percent of it was targeted towards women.

The aim of ‘Trash Talk Clean Up’ is to bin the negativity of social media and create safe spaces on the internet for UP Warriorz’ players as well as female athletes at large.

Union Minister Anurag Thakur launches sports talent identification programme KIRTI

The fundamental objective of KIRTI is to create a pyramidal structure starting from the grassroots level and culminating in the development of elite athletes for achieving excellence at international platforms. The Target Olympic Podium Scheme, which has two divisions – core and developmental – sits right at the top of the pyramid. (Image source: Anurag Thakur via X)

Union Minister for Youth Affairs and Sports, Anurag Singh Thakur, launched a unique talent hunt program, Khelo India Rising Talent Identification (KIRTI) in Chandigarh on Tuesday.

Hero FinCorp unveils new brand identity for Rising Bharat

Abhimanyu Munjal, Jt. Managing Director & CEO, Hero FinCorp, expressed, "India's growth story is not just about numbers; it's about the resilience, innovation, and aspirations of its people, shaping a vibrant tapestry of progress known as Bharat. Our visual evolution is aimed at serving Aspiring Bharat; providing the Confidence to Make it Happen"

The new brand identity and logo symbolise the company’s evolution mirroring that of the nation.

Oscars gets 19.5 million viewers on TV, largest in four years; Full list of winners

The 96th edition of the Academy Awards were held at Dolby Theatre in Los Angeles, United States. Cillian Murphy took home the Oscar for Best Actor for his role in "Oppenheimer". The Oscar for the Best Actress was won by Emma Stone for "Poor Things". (Image source: CNBC-TV18)

Walt Disney Co-owned ABC network got an audience of 19.5 million viewers on television, a 4.3 percent increase from last year’s Oscars ceremony.