Brand Marketing – Page 143

Disney+ Hotstar to offer ‘Free on Mobile’ viewing experience for the upcoming ICC Men’s T20 World Cup 2024

The first match will take place between USA and Canada on June 2, 2024 at 6:00 AM IST. (Image sourced via X - @BCCI)

With the upcoming ICC Men’s T20 World Cup, the platform will once again have an array of features to elevate the cricket watching experience.

Consumer Affairs Ministry to meet e-commerce companies to discuss fake reviews

As per QCO (Quality Control Order), organisations should not publish reviews that lack authenticity or have been purchased, or written by individuals hired by suppliers, or third parties etc. (Representative Image: Mark König via Unsplash)

The Ministry also floated an Online Consumer Reviews (Quality Control) Order that requires companies to accept reviews from verified users and purchasers only.

Swiggy scoops up 6.9 lakh ice cream orders in summer rush

Ice Cream is a high-growth category that needs significant investments to realise its full potential.

Swiggy analysis reveals about 80 thousand orders being placed during the 7 am to 11 am morning slot, with Bangalore leading the trend.

Kalamandir Jewellers onboards actress Shruti Haasan as brand ambassador

Commenting on the association, Shruti Haasan said, “I am delighted to embark on this exciting journey with Kalamandir Jewellers. I believe in the power of elegance and individuality and can easily relate to Kalamandir as a brand. They are one of the most popular jewellery retail chains in the country, and partnering with them allows me to express these values and inspire others to embrace their unique beauty.”

The partnership with Shruti Hasaan will enable Kalamandir Jewellers to forge a stronger consumer trust and brand loyalty and build further on its legacy of over 37 years.

Lionsgate, Abundantia Entertainment and EFAR Films join forces to co-produce two films in India

Scripting is underway for both projects and top-of-the-line creative talent is being brought together to lead each title, stated the company.

The first is an action – comedy motion picture and the other film is a romantic comedy.

JSW Paints’ rolls out ‘Khoobsurat Soch’ campaign featuring Ayushmann Khurrana for its waterproofing range iBlok

Conceptualized by TBWA/India, the film features brand ambassador Ayushmann Khurrana as he navigates conversations and has a solution to block leakage from affecting the ceiling he created in his new home. (Still from the campaign)

The new campaign will be launched across various television channels as well as digital and social platforms.

Steve Priya wins creative mandate of The Sleep Company

Steve Priya will be overseeing the creation of integrated marketing solutions across all product categories.

Priyanka Salot and Harshil Salot have led the foundation of The Sleep Company, an omnichannel leader in the comfort-tech business.

Hyundai launches fourth season of Hyundai SUV owner drive – Hyundai Explorers Adventure

In the season 4, Hyundai Explorers Adventure will cover locations ranging from Jim Corbett, Gwalior, Agra, Gulmarg, Nashik, Cherrapunji, Pench, Chikkamangaluru, Munnar, Narkanda, Manali, Leh and many more locations.

Alkem Laboratories expands reach of ‘Reliever Free India’ campaign on World Asthma Day

Asthma affects a staggering 262 million people globally, causing recurrent episodes of wheezing, breathlessness, chest tightness, and coughing. (Image sourced from Moneycontrol)

In recognition of World Asthma Day 2024, Alkem Laboratories (Alkem) announced 600 to 700 camps across India, collaborating with nearly 100 hospitals in tier-1 and tier-2 cities under its “Reliever Free India” initiative.

APL Apollo launches new TVC with Akshay Kumar

Bollywood actor Akshay Kumar

APL Apollo Steel Tubes Ltd., a branded steel tube manufacturer in India, has launched a new television commercial featuring Bollywood superstar Akshay Kumar, showcasing their product, Roof Tuff – Color coated coils.