Brand Marketing – Page 143

The Body Shop shuts down its US operations: Report

The Body Shop was founded in 1976 and has been a pioneer of ethical beauty, offering high-quality, innovation-led skincare, body care, haircare and make-up made with natural, fairly traded ingredients from around the world, stated the company. (Image source: ContactPigeon)

The company will also be shutting its Canadian operations.

Airtel’s Gopal Vittal tells 19,000 employees to cancel all biz meetings on Tuesday. Here’s why

In his letter, Vittal urges Airtel managers "to actively listen" to customers as well as the company’s staff on the frontline. Executives and employees are to share observations internally through an online form on the same day. (Image source: Moneycontrol)

Beyond social listening and into real listening: Airtel’s top boss asks employees and executives to meet and listen to customers.

How Smart Lock Screens are changing mobile marketing in India

By leveraging the lock screen, a surface that consumers interact with over 70 times a day, brands can drive awareness, consideration, and interaction, ultimately inspiring meaningful actions. Real-world examples from leading brands such as Pizza Hut, American Tourister, and Swiggy underscore the efficacy of smart lock screen advertising in driving tangible results.

Vasuta Agarwal, chief business officer, InMobi Group, writes about ‘Always-on’ users and how they have redefined the rules of engagement in the digital realm.

Ghatiya Gods: All about Gopal Snacks, India’s fourth-largest packaged namkeen manufacturer

Gopal Snacks has a rich history dating back to its founding. Gopal Snacks Limited (GSL) operates three primary manufacturing facilities located in Rajkot (Gujarat), Nagpur (Maharashtra), and Modasa (Gujarat). These facilities produce a variety of snacks including Gathiya, Namkeen, Wafers, and Snack Pellets. Their product range encompasses Extruded Snacks, Premium Namkeen Range, Rusk, Papad, Spices, and Flour. (Image source: Moneycontrol)

Born as a family venture, Gopal Snacks offers a wide range of savoury treats, from ethnic and western snacks to snack pellets, fast-moving consumer goods, and packaged sweets.

Mamaearth forays into personal wash category; rolls out moisturizing lotion soaps

Mamaearth products to be available at over 1000 Smart Bazaar

With a growing demand for natural and sustainable personal care products, Mamaearth’s decided to venture into the personal wash category, states the press release.

Maharashtra’s CM Eknath Shinde inaugurates Mumbai’s longest intra-city underground road

The Mumbai Coastal Road Project, featuring twin tunnels stretching from Princess Street Flyover to Priyadarshani Park spanning 3.93 kilometers, presented unique challenges in tunnel lighting design and implementation.

Bajaj Electricals announced its role in the lighting solutions for the project.

Flipkart and BigBasket move for faster delivery

In January, BigBasket had announced its rebranding for slotted delivery services, stated an ET report. This allowed consumers to pick a slot in order to get their groceries delivered within two hours. (Image source: Unsplash and Moneycontrol)

This move comes amidst increasing competition from e-commerce companies such as Blinkit, Zepto. This is also followed by rising customer demand for speedy delivery in non-metro cities.

Number of female leaders in tech, media sees dip: LinkedIn report

The roles are director, vice president, CXO, or partner at Indian companies, highlighted in an ET report. At present, there are two women heading the role compared to 10 men, with the same ratio being the case in 2020. (Representational image: Brooke Lark via Unsplash)

As per a study conducted by LinkedIn, categories such as construction, oil, gas and mining followed by utilities have seen an increase among female staffers getting into leadership roles.

IMAX and BookMyShow enter into partnership; to collaborate on features across BookMyShow

IMAX will have higher visibility and discoverability on BookMyShow, and the platform will highlight IMAX releases through targeted marketing efforts, beginning with the highly anticipated film Dune: Part Two, states the release.

This new partnership will provide audiences with access to the latest Indian films and Hollywood releases.

JioCinema partners with ShareChat and Moj to widen sports content base

This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits. (Image source: Moneycontrol)

ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms.