Category: Brand Marketing

Online gaming industry faces potential 50 percent revenue drop after 6 months of 28 percent GST implementation

In addition to the basic rate of 30 percent, a health and education cess at the rate of 4 percent of the amount of tax is levied. Thus the effective tax rate on lottery winnings comes up to 31.2 percent. (Image sourced via Unsplash)

To weather the storm of a significant revenue drop in the financials for the last six months, among other cost cutting measures, online gaming companies are slashing marketing expenses by over half.

Unilever’s productivity programme will drive focus, faster growth and reduce costs: Hein Schumacher, CEO of Unilever

Hein Schumacher, CEO of Unilever said “We continue to embed the Growth Action Plan, doing fewer things, better and with greater impact."

In March, Unilever announced the separation of Ice Cream and the launch of a comprehensive productivity programme. These actions will drive focus, faster growth and reduce costs, said global CEO Hein Schumacher, adding that dedicated project teams are progressing the work at pace.

Shakti Upadhyay, KIA India: We believe more in quality and less in quantity

Shakti Upadhyay, head - marketing and PR, KIA Motors, stated, "India within KIA Corporation, has a total contribution of about 10 percent. India is definitely one of the growth engines that Kia looks at. The kind of success that KIA brand has achieved within the last six years in the country has been phenomenal. In fact, we are proud to be rated as one of the most successful late entrants in the industry."

Shakti Upadhyay, Head – Marketing & PR, KIA India, “We won’t go by the endorser’s number of followers. If this person speaks positively about the product, what would he or she feel? What would he or she see? Is that going to be credible? So, that is the biggest filter that we take on in terms of the influencers as such.”

Hero Vired aims for 100+ associations across corporate, institutes and government bodies

The newly launched offerings include personalized and hybrid learning experiences, conducted by leading industry experts. (Image source: Moneycontrol)

Hero Vired, the learntech start-up under the Hero Group, unveiled its expanded focus on delivering tailored educational programs across three key sectors: Business to Business (B2B), Business to Institution (B2I), and Business to Government (B2G).

Mars Wrigley’s launches BOOMER Jelly on Top Boomer

The TVC has been conceptualised by DDB Tribal. Viewers witness Indian cricket star Jasprit Bumrah turning a challenging situation into a moment of joy by leveraging the playful nature of BOOMER Jelly on Top, further added the company.

BOOMER is set to unveil a TVC featuring Indian pacer Jasprit Bumrah and delivering on the brand promise of “Har Pal Fun Kar”.

India’s leading marketers to meet at Storyboard18 Visionaries – Mumbai chapter

What makes Visionaries by Storyboard18 truly exceptional are the insightful discussions, surfacing winning strategies for forward-thinking marketers.

After two blockbuster editions in Delhi and Bangalore, the Visionaries edition in Mumbai spotlights the power of building enduring brands and accelerating ‘good growth’ in India’s decade.

Alia Bhatt and Ranveer Singh highlight the convenience of booking flights and hotels in MakeMyTrip’s new campaign

This campaign was conceptualized by the creative agency, Moonshot and films have been written by Devaiah Bopanna, Puneet Chadha and Deep Joshi. (Stills from the campaign)

The first film presents Alia Bhatt and Ranveer Singh newlywed couple on their wedding night, still trying to find their footing with each other. In the second film, viewers are drawn into the middle of a suspenseful scene – where Singh, playing an international spy/agent, unearths the location of a most wanted person.

Nestlé India and Dr. Reddy’s form JV to bring nutraceutical brands to consumers across India

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The partnership will bring together the well-known global range of nutritional health solutions as well as vitamin, minerals, herbals and supplements of Nestlé Health Science (NHSc) with the ­­­­strong and established commercial strengths of Dr. Reddy’s in India.

HUL CEO Rohit Jawa: We’ve embarked on a journey of ‘Transform to Outperform’ to serve evolving aspirations of Indian consumers

HUL CEO and MD Rohit Jawa said “Our key thrusts of Growing our Core through Unmissable Brand Superiority, Market making and Premiumisation, Re-shaping our portfolio to high growth spaces and Leadership in Channels of future, backed by our distinctive capabilities will enable us to continue winning in the Indian FMCG sector.”