Brand Marketing – Page 144

Noise’s Gaurav Khatri on how he chose Virat Kohli as the brand ambassador

“Selecting Virat Kohli as our brand ambassador was not a decision made lightly - it was a strategic choice, driven by our brand’s mission and his undeniable synergy with our ethos," Khatri said.

Gaurav Khatri, CEO, Noise took to LinkedIn to share how the brand went about choosing the right brand ambassador.

Mamaearth-maker Honasa Consumer’s second brand, The Derma Co., enters the Rs 500 crore ARR club

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

Founded by Ghazal and Varun Alagh, personal care company Honasa Consumer’s second brand, The Derma Co., achieved Rs 500 crore annual revenue run rate.

Orry’s marketing playbook: How a Rs 2500 T-shirt became the hottest party pass

Orry’s unconventional approach in marketing himself is shaking things up. Indeed the ways of marketing a human brand is changing, proving that the line between genius and eccentric is sometimes delightfully blurred.

The ‘Orry Party’ is just one of the surprises from brand Orry. The social media celebrity anticipates a busy year ahead, with upcoming brand endorsements, a personal talk show, and even the potential launch of an ‘Orry replacement’ following his planned social media demise.

Ranveer Singh’s energy level was beyond my anticipation: Sameer Nagpal, Dalmia Cement

Sameer Nagpal, COO, Dalmia Cement, stated, "We are a very engineering company, and it's a commodity product. So we were not very sure how this would all pan out. But the campaign is based on such a wonderful insight that every prospective home builder or even a homeowner will connect with it and will enjoy the entire playing of that ad and how it unfolds. We are extremely happy with the final product which has been delivered."

This is our first year where we are going to put a substantial amount of money into building our brand: Sameer Nagpal, Chief Operating Officer (COO) of Dalmia Cement (Bharat) Limited, shares the insights driving the cement brand’s IPL ad strategy.

Auto mechanics play key role in recommending brands, Amit Ghugre of Shell

Amit Ghugre, CMO, Shell Lubricants, highlighted, "A celebrity will actually help us to create that linkage much faster. So I do believe that the celebrity name does give that extra benefit or weight to the campaign. That was the logic with which we basically decided to go ahead with a celebrity-led campaign. But, of course, it wouldn't work if the choice of celebrity was not right."

According to Amit Ghugre, chief marketing officer of Shell, auto mechanics are among the most important stakeholders for its engine oil business. They too are excited about being associated with celebrity-endorsed brands.

Doordarshan News revamps its logo

This is part of the plan that has been drawn up as directed by Prime Minister Narendra Modi for ‘Modi 3.0’.

The new saffron logo replace the familiar red logo with the addition of the word ‘news’ in Hindi.

Amazon miniTV launches 200 shows and movies dubbed in Tamil and Telugu

The line-up of dubbed titles includes marquee and fan-favourite Hindi originals of miniTV such as Hunter- Tootega Nahi Todega, Physics Wallah, action-packed patriotic series Rakshak- India’s Braves, a young romance series Highway Love, amongst others.

Viewers will also get to watch Hollywood blockbuster movies dubbed in Tamil and Telugu, including timeless classics such as Twilight, Now You See Me, Hunger Games series, the Step Up franchise, Red, and more.

2.48 million profiles out of 8 million exhibit credible followers on Instagram: Report

Meta stated that the feature is part of its ongoing effort to incorporate AI into various areas of its platforms, including comments, feeds, groups, and search.

A lot of the fake follower farming is happening in India, then Brazil and Indonesia. Suppliers of synthetic followers (humanly managed profiles of dubious quality, sold as real followers) are largely from Russia and Turkey,” said Kalyan Kumar, Co-Founder, Klug Klug India.

Agilitas Sports acquires brand license of Lotto for India and other markets

The company is making large investments in manufacturing, designing, R&D, supply chain, marketing, and distribution in the near future.

Through this partnership, Agilitas aims to penetrate the markets and grow the Lotto brand exponentially.

Royal Challengers Bengaluru restores three lakes as part of Go Green Initiative

The lakes will not only facilitate groundwater recharge but also serve as vital sources of drinking water and support agricultural activities in the surrounding area.

RCB launched the Lake Improvement Works Project as part of their ESG commitment in October 2023 with a focus on desilting and developing the Ittgalpura Lake and Sadenahalli Lake.