Category: Brand Marketing

D2C brand A47 raises funds from angel investor Aditya Pittie

A47’s current product portfolio includes t-shirts, hoodies, sweatshirts, posters, mugs, diecast scale models, caps & badges among others. (Representative Image: Markus Winkler via Unsplash)

Owned by India’s brand licensing and IP management company, Black White Orange, A47.in was bootstrapped for the initial 2.5 years after having launched with ISRO (Indian Space Research Organization) on August 15th, 2021.

Asian Paints gets Virat Kohli as brand ambassador for Neo Bharat Latex Paint

Virat Kohli embodies the values and spirit of the brand reflecting Asian Paints' leadership and commitment to excellence and performance, making him the perfect face for both Asian Paints and the innovative Neo Bharat Latex Paint, stated the company in the release.

These “colours of progress”, as is the tag line for Neo Bharat, are an ode to the millions of Indians who are in pursuit of a better life, and Asian Paints aims to partner with them in their journey, highlighted the company.

Gen AI will increase marketing productivity more than 40 percent by 2029: IDC report

Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. (Representative Image source: Moneycontrol)(Representative Image source: Moneycontrol)

In the next five years, GenAI will advance to the point where it will handle more than 40 percent of the work of specific marketing roles, say IDC experts.

IPL 2024 viewership soars, sponsors take note

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

The viewership boom is attracting new sponsors, with the total count jumping from 30 to nearly 35 in just two weeks.

Iconic Indian logos and their creative visionaries

Indian designers are celebrated for their inventive methods, establishing fresh benchmarks in logo design and contemporary aesthetics. These trailblazers have made enduring contributions to the design landscape, crafting iconic logos that endure through time and resonate with diverse audiences. (Image source: Air India - Mutual Art; SBI - Zero Creativity Learnings; Amul Girl - Wikipedia; Punjab National Bank - Pinterest)

From Nargis Wadia, who designed Air India’s iconic mascot ‘The Turbaned and Mustachioed Maharaja’ in 1955, to RK Joshi, who created the symbol of Punjab National Bank (PNB) in 1984, India boasts a rich history of logo designers who have significantly influenced the visual landscape of the nation.

Rebel Foods’ Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push

For the first time the brand has onboard a celebrity brand ambassador. Their new Biryani range is being launched by Saif Ali Khan with a 'Feast Like Royalty' campaign.

Rebel Foods is reimagining brand building with a new brand ambassador, data and organic content. The Biryani brands is also eyeing catering business and growth in the south Indian market with tailored menu and communication.

EaseMyTrip partners with Rajasthan Royals as Official Travel and Experience Partner

Rajasthan Royals have started the 2024 season on a positive note, with three wins in three matches, and are today traveling back to Jaipur with EaseMyTrip's assistance to face Royal Challengers Bengaluru in their #PinkPromise match on 6th April at the Sawai Mansingh Stadium.

As part of the tie-up, the Royals will be seen endorsing the value-add being brought to the franchise through EaseMyTrip’s travel bookings services. The partnership will come to life in the form of engaging and entertaining pieces of digital content – something that the Royals are renowned for.

One97 Communications rolls out #MeraPehlaPaytm campaign

he participant with the best entry will be awarded an iPhone 15 Pro Max. In addition, the nine runner-up winners will receive Paytm Insider Vouchers worth ₹10,000 each and will be featured on Paytm's social media channels until the campaign concludes on May 31, 2024.

As part of the #MeraPehlaPaytm campaign, a panel of judges will select 10 winners based on the creativity, originality, and pertinence of their submissions.