Brand Marketing – Page 144

JioCinema rolls out its new subscription offering ‘JioCinema Premium’

While Sports content including the ongoing Indian Premier League and thousands of hours of entertainment content will continue to be available for Free as part of its Ad-Supported offering

With a focus on multi-segment consumption across Indian households, a ‘Family’ plan was also announced at Rs.89/month which offers the additional benefit of four simultaneous screens access. Existing JioCinema Premium members will now avail all the additional benefits of the ‘Family’ plan at no extra cost.

D2C brands lead the way in AI adoption in marketing: Kantar’s Soumya Mohanty

According to Mohanty, it is important to remember that AI is a powerful but imperfect tool. While Link AI is excellent for testing campaigns it shouldn't replace all consumer research.

According to Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, marketing revolves around understanding consumer behaviour, which is a strength of human marketers and it is crucial to ensure algorithms are designed correctly and deliver accurate insights.

Bank of Baroda rolls out ‘PehchaanCon 3.0 Banking Fraud’ awareness campaign featuring actor Kunaal Roy Kapur

In Phase 3 of the #PehchaanCon campaign, the Bank has released two new ad films featuring actor Kunaal Roy Kapur. These videos illustrate how anyone – even the smartest and strongest amongst us – can end up getting conned. (Stills from the campaign)

The latest campaign seeks to raise awareness about new-age financial frauds such as artificial intelligence-generated deepfake scams that can succeed in duping even the most vigilant customers.

boAt brings Yashasvi Jaiswal on board as brand ambassador

Yashasvi Jaiswal amassed a staggering 712 runs in the Test series against England, including two double centuries.

Aman Gupta, co-founder and chief marketing officer of boAt, took to social media, seeking suggestions for the brand’s next boAthead. Fans championed the inclusion of Yashasvi Jaiswal.

Zepto and Simpl engage in billboard banter with their #SabseTezCampaign

The billboards are strategically located in high-traffic zones of the city, thereby showcasing humorous banter between the two brands.

The campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners.

S8UL partners with KRAFTON to launch multiplayer game Bullet Echo India

S8UL, an Esports organization has partnered with KRAFTON, the creators of the popular battle royale game - Battlegrounds Mobile India (BGMI), for the official launch of their latest game, Bullet Echo India.

Bullet Echo India is a multiplayer PvP tactical top-down shooter game, that invites players to form teams, devise strategies, and engage in adrenaline-fueled battles to emerge as the last team standing, similar to a battle royale.

Sai Narayan, CMO Policybazaar: Strike a balance between traditional and digital channels to maximize overall impact

In this CMO spotlight, Narayan breaks down the insurance marketplace’s media and marketing approach, stating that a healthy mix of TV and digital platforms offers the brand targeted reach, measurable results and dynamic engagement opportunities.

Sai Narayan, Chief Marketing Officer of Policybazaar, breaks down the insurance marketplace’s media and marketing approach, in this CMO spotlight.

PepsiCo reports “high single-digit growth” in the Indian market during first quarter of 2024

Pepsico said that the convenient foods and beverages unit volumes recorded "high single-digit" growth in India in Q3 2024

Net revenue of PepsiCo, which owns popular brands such as Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew and Quaker, in the first quarter was up 2.26 per cent to USD 18.25 billion.

Modern trade and e-commerce continue to be strong growth drivers: Sunil D’Souza, MD, Tata Consumer Products

From a product perspective, D'Souza said he doesn't think there is anything significantly wrong because NourishCo products have been proven over the past few years.

Sunil D’Souza, Managing Director & CEO of Tata Consumer Products, highlights the Tata Group company’s premiumization agenda, stating that it continues to progress well with the premium portfolio in both tea and salt showing good growth and contributing to an increasing share of the overall portfolio.

BharatPe launches BharatPe One to streamline transactions for merchants

Equipped with a high-definition touchscreen display, 4G and Wi-Fi connectivity, and powered by the latest Android operating system, BharatPe One delivers enhanced performance and security. With user-friendly interface, portable design, and comprehensive transaction dashboards, BharatPe One caters to the diverse needs of the offline merchants, stated the company. (Image source: Facebook)

BharatPe plans to launch the product in 100+ cities in the first phase. It will further scale it to 450+ cities over the course of the next six months.