Category: Brand Marketing

EaseMyTrip partners with Rajasthan Royals as Official Travel and Experience Partner

Rajasthan Royals have started the 2024 season on a positive note, with three wins in three matches, and are today traveling back to Jaipur with EaseMyTrip's assistance to face Royal Challengers Bengaluru in their #PinkPromise match on 6th April at the Sawai Mansingh Stadium.

As part of the tie-up, the Royals will be seen endorsing the value-add being brought to the franchise through EaseMyTrip’s travel bookings services. The partnership will come to life in the form of engaging and entertaining pieces of digital content – something that the Royals are renowned for.

One97 Communications rolls out #MeraPehlaPaytm campaign

he participant with the best entry will be awarded an iPhone 15 Pro Max. In addition, the nine runner-up winners will receive Paytm Insider Vouchers worth ₹10,000 each and will be featured on Paytm's social media channels until the campaign concludes on May 31, 2024.

As part of the #MeraPehlaPaytm campaign, a panel of judges will select 10 winners based on the creativity, originality, and pertinence of their submissions.

Narayana Health in association with Jio unveils medical docu-series ‘InsideER’

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Viewers will witness the efforts of clinicians, the struggles of families, and the efforts of clinical teams fighting to save lives. All ten episodes features patients and their families, giving a personal perspective on these stories, stated the company in the release.

Nilkamal Sleep ropes in Bollywood actor Ranbir Kapoor as its brand ambassador

This association marks the commencement of a journey, where the brand has teamed up with the actor to revolutionise the mattress industry and bring forth the brand philosophy of "Thoughtfully Designed for You”, stated the company in the release.

The association with Kapoor would play a pivotal role in elevating Nilkamal Sleep’s as a thoughtfully designed sleep solution for the customers, particularly among the new-age audience, stated the company in the release.

Be ready for action: Supreme Court tells Patanjali’s Baba Ramdev in misleading ads case

The Ayush ministry filed an affidavit in the court which showed that the SLA had taken no action for two years other than giving warnings that asked the company to stop showcasing its advertisements. (Image source: Yoga)

During the last hearing, SC severely criticised Patanjali’s Baba Ramdev and Acharya Balkrishna for not following its directives in the misleading ads case and asked them to be physically present before the court.

Tata Motors registered total sales of 2,65,090 units in Q4 FY24

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “Passenger vehicle sales in India are projected to set a record in FY24 with over 4.2 million units sold supported by strong growth in SUV sales (SUVs expected to surpass 50 percent of overall sales in FY24 vs 43 percent in FY23) and rising popularity of emission-friendly powertrains."

Tata Motors Limited sales in the domestic and international market for Q4 FY 2023-24 stood at 2,65,090 vehicles, compared to 2,51,822 units during Q4 FY 2022-23.

Kamats Restaurants initiates legal proceedings against Dapoli for unauthorized use of brand name

Kamats Restaurants promptly issued a legal notice to the unauthorized establishment and pursued the matter through legal channels. Consequently, the court ordered the immediate removal of the counterfeit establishment.

Upon thorough investigation, including examination of photographic evidence, it was evident that a restaurant operating under the Kamats name in Dapoli was not affiliated with the genuine Kamats Restaurants chain.

Purpose: The cornerstone of timeless brands

Patagonia, the outdoor recreation clothing brand, is committed to “saving our home planet”. They see their reason grow more relevant as the climate crisis deepens. They donate time, services and at least 1 percent of sales to help hundreds of grassroots organizations remain vigilant, appreciate and protect natural life and resources that face the threat of extinction, writes Infosys' Sumit Virmani. (Representative Image: Unsplash)

In an exclusive column for Storyboard18, Sumit Virmani, global CMO of Infosys, writes, the moment a brand is born, the pressure for it to stay relevant is also born. Timeless brands never stop changing with changing times, and yet remain unchangingly recognizable and comfortingly familiar at the same time.

Influencers in India working for less than 10 hrs a week, earning upto Rs 10 lakh a month

Influencer marketing was part of three in four brand strategies-engagement rate and quality of target audience were the top criteria for brands to select influencers.(Representative image, sourced from Instagram)

As per an EY report, influencer marketing in India is expected to grow 25 percent in 2024, low work hours, high earnings attract creators.