Brand Marketing – Page 144

How can AI shape the sports tech industry?

Mustafa Ghouse, Founder and General Partner of Centre Court Capital, Megha Gambhir, CEO and Co-Founder, Stupa Sports Analytics and Sudeep Kulkarni, Founder and CEO Game Theory

Despite its global popularity, the sports industry historically lagged behind in
adopting technology, but now with the integration of technology and artificial intelligence (AI), the sports tech industry is progressing.

Shikhar Dhawan partners with eyewear brand QUE as investor and brand ambassador

The onboarding of Shikhar as an investor, partner, and brand ambassador will play a pivotal role in QUE's trajectory by enabling the brand to launch strongly, amplifying marketing efforts, and enhancing product offerings.

With a vision to democratise style and quality, QUE aims to make its premium sunglasses accessible to a mass premium audience across India and beyond.

VML creates “Are Those Neeman’s Shoes” campaign to hack voice data on smartphones

“Are Those Neeman’s Shoes” features two influencers traversing across the country, adorned in Neeman's Shoes.

Neeman’s and VML worked with The Other Half, a boutique production company, to launch to increase awareness and traffic to the brand’s website and reach a wider audience.

Pat Cummins introduces Mumbai to the New Balance experience

Pat Cummins, who has been a part of the New Balance family since the start of his athletic career, played a key part in the launch day activities as the brand inaugurated their first store in Mumbai.

The launch highlights New Balance’s strategic expansion plans, under the newly launched India subsidiary, of broadening its global presence and making significant strides within India.

Brand Rupali Ganguly: From Anupamaa to Aashirvaad; Brands endorsed by the actor

Her down-to-earth personality and ability to connect with a wide range of viewers have made her a valuable asset for companies looking to promote their products. (Image sourced via News18)

Let’s delve deeper into some of the prominent brands Rupali Ganguly has chosen to represent.

Swiggy Instamart to sell Star Wars and Harry Potter merchandise; Brings movie merch to quick commerce

Swiggy Instamart’s latest collection is available in 10 cities including Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Ahmedabad and more. (Representative image by Daniel K Cheung via Unsplash)

Fans of the galaxy far, far away can now get their hands on a variety of Star Wars products including the lightsaber, posters, mugs, fridge magnets, stickers, bobbleheads, and T-shirts, all delivered in 10 minutes.

Jacqueline Fernandez celebrates 70 million Instagram followers in collaboration with EaseMyTrip

In a collaborative effort, Fernandez and EaseMyTrip jointly announced this news on their social media platforms, sparking viral engagement with a collective reach of nearly 15 million, stated the company. (Image source: Moneycontrol Hindi)

By downloading the EaseMyTrip app and using the promo code “JACKIE70,” participants stand a chance to win the opportunity and get a chance to avail irresistible discounts.

BARC Ratings: CNN-News18 dominates with 72 percent lead over Times Now during second phase of Elections

The power-packed performance of CNN-News18 on the crucial polling day is a testament to its special election programming, delivering the most accurate information, coupled with finest news anchors such as Zakka Jacob, Anand Narasimhan, Shivani Gupta, and Rahul Shivshankar. The channel's extensive network of reporters across the states going for polls ensured comprehensive coverage from all over the country.

With a remarkable 72% lead over Times Now, CNN-News18 remained the number one choice of viewers for comprehensive polling day coverage. It captured an impressive 38.8% market share, maintaining a significant lead over Republic TV, which captured 24.7% market share.

Head-to-head: Caresmith takes a jab at Bombay Shaving Company’s viral campaign

Rushabh Shah of Caresmith seizes an opportunity amid Bombay Shaving Company's controversial ad backlash.(Images sources from Linkedin, Unspalsh and Moneycontrol)

Caresmith founder Rushabh Shah took a satirical swipe at Shantanu Deshpande by creating his own ‘moment marketing’ campaign.