Brand Marketing – Page 145

BookMyShow partners with Election Commission of India; unveils ad film ahead of Lok Sabha Elections

The campaign employs an omni-channel strategy encompassing digital, mobile marketing, campus seeding, in-cinema promotions and more, ensuring that the message reaches a diverse demographic of millions of viewers, urging them to fulfil their duty.

Titled ‘Aaj Picture Nahi, Bigger Picture Dekho’, the campaign urges citizens to focus on the larger picture of nation-building by exercising their right to vote on their respective ‘Election Day’.

HCLTech and Cricket Australia extend their partnership for T20 Cricket World Cup 2024

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

As Australia enters the world cup with a special Indian connection, they will be donning the jersey with a global IT brand- HCLTech on their sleeves and in the trunk top of their training kit again

Korean beauty brand Laneige ropes in Sara Tendulkar as brand ambassador

Sara Tendulkar, Brand Ambassador, Laneige India, commented, “I am thrilled to be part of Laneige's family. As someone with a biomedical background that makes way for a keen understanding of quality as well as a personal passion for skincare, I admire the brand's commitment to innovation and have been using their products for quite a while."

Paul Lee, Managing Director & Country Head of Amorepacific India, added, “Laneige proudly announces Sara Tendulkar as its Brand Ambassador, embracing her vibrant energy. Sara symbolizes the modern, self-assured youth advocating that beauty transcends mere appearances.”

NueGo teams up with T-Series film “SRIKANTH” starring Rajkummar Rao

The limited-time offer is valid until May 30, 2024.

As part of this venture, travellers can earn 10 percent discount on all routes by using the code “SRIKANTH” when booking through the NueGo App and website.

Philips India launches limited-edition trimmer co-designed by Virat Kohli

Virat Kohli, Philips India Male Grooming Brand Ambassador expressed his excitement, stating, “Partnering with Philips India to co-design this trimmer marks a special milestone for me. It's not just about endorsing a product; it's about infusing my personal experiences into every aspect of its design. Over the years, Philips has been my grooming companion, evolving alongside my style and needs."

This collaboration is an extension of innovation and familiarity that reflects Virat Kohli’s own grooming evolution.

Lay’s introduces limited edition Dhoni packs

The packs offer a unique opportunity to own a piece of memorabilia and toast to Dhoni's phenomenal achievements on and off the field, stated the company.

The nationwide launch of the Lay’s Dhoni collector’s packs is scheduled for May 4th, 2024.

News18 Network captures highest YouTube views in second phase of elections

News18 Punjab/Haryana/Himachal also amassed the highest viewership with 8.08 million video views on YouTube, leaving behind ABP Sanjha at a distant 1.6 million views and PTC News at 1.1 million views on YouTube.

According to the viewership data from Playboard, News18 India’s YouTube views reached 31.6 million on the polling day, surpassing key competitors ABP News and Zee News at 27.7 million and 26.6 million, respectively.

Hyundai Motor India rolls out ‘Dil mein bas jaye EXTER’ campaign

The campaign will be promoted across TV, digital, radio and social media channels, including YouTube, Facebook, and Instagram. Targeted towards driving higher website visits and video views, the campaign will utilize programmatic platforms to reach in-market auto enthusiasts, news channels, family-focused individuals, sport enthusiast, and travel affinity audiences, stated the company.

The campaign, featuring a series of six films, aims to significantly enhance brand recall and generate buzz surrounding the EXTER.

Brand Street Integrated expands service offerings with acquisition of ‘3% Collective’

Gurgaon based Brand Street Integrated (BSI), is a comprehensive integrated marketing agency that assists businesses from launch to awareness, visibility, and penetration.

The collaboration is aimed at crafting immersive brand experiences for the clients.

Dentsu India launches ‘Live Amazing. Do Amazing’ Campaign For AMDOCS

Dentsu Creative India has created music film featuring Raja Kumari, a Grammy-nominated Indian American rapper and singer, who delivers a rap showcasing the opportunities and culture at Amdocs. Additionally, the film highlights the contributions of three historical figures renowned for their extraordinary achievements: William Shakespeare, Aryabhata, and Leonardo Da Vinci. (Stills from the video)

The campaign is conceptualised and executed by Dentsu Creative India – the creative agency within dentsu, along with iProspect – the integrated media agency under the dentsu umbrella.