Brand Marketing – Page 146

Apple reports revenue dip in Q2 2024, services hit all-time high despite lower iPhone sales

The Apple Store app brings a wide array of features designed to streamline the shopping experience. It includes dedicated tabs to explore the latest Apple products, accessories, and services.

Even amidst a revenue drop, the brand witnessed a double digit growth in the India market, Apple’s CEO Tim Cook said in the company’s earning call.

FSSAI orders nationwide spice testing after Ethylene Oxide concerns in popular brands

Additionally, the regulatory body has instructed state governments to conduct independent spice testing to ensure quality.

The authority has also planned to initiate surveillance on other food products, including the likes of fortified rice and dairy products.

Coca-Cola bottler HCCB eyes IPO to tap India’s booming beverage market: Reports

As per business intelligence firm Statista’s analysis, the overall revenue in the carbonated soft drinks market in India amounts to US$2.3 billion in 2024 and it is expected to show a volume growth of 3.0 percent in 2025.

Riding a revenue surge and India’s love for fizzy drinks, HCCB preps for public offering.

Nautica India ropes in Ayushmann Khurrana for Nautica India to launch SS-24 campaign

With Ayushmann Khurrana as the face of the campaign, Nautica aims to tap into the actor’s popularity and build deeper salience with premium fashionistas nationwide, stated the company.

The ad campaign highlights Nautica’s latest season’s collection, with Ayushmann Khurrana’s visual montage emphasising the ease and style of a Nautica man.

39.6 percent declare data analytics as top skill crucial retention marketing careers

In a continuously evolving market, where uncertainty is the only certainty, businesses are preoccupied with maintaining a sustainable growth trajectory. (Image source: Unsplash)

Nielsen’s 2024 Annual Marketing Report found that 72 percent of global marketers are expecting bigger budgets this year, an 8 percent increase from 2023.

Moment marketing | The priority of being first rather than being right is a misplaced one, says ASCI chief

Manisha Kapoor, chief executive officer and secretary-general, ASCI, stated, "It would be unfair to generalise. So long as an organization has adequate checks and balances in their creative development and approval processes, and culturally they believe in honest advertising, this should not be an issue. Having said that, there could be greater pressures on valuations and customer acquisitions which could lead them to take shortcuts that get their brands into trouble eventually." (From left to right: Image source: LinkedIn; Manisha Kapoor)

Before engaging in moment marketing, brands and agencies globally should consider whether it aligns with their broader brand strategy and complies with legal and ethical guidelines, says Manisha Kapoor, chief executive officer and secretary-general, Advertising Standards Council of India.

Dabur India boosts ad spend, closing FY 2024 with Rs 849.6 crore investment

Hajmola under GST scanner: Dabur India faces tax classification dispute

Dabur’s FY 2023-24 reported strong financials with net profit surging to Rs 1,843 crore, up by 7.9 percent against previous year.

Katrina Kaif launches Kay Beauty in UAE

Katrina Kaif, Co-Founder, Kay Beauty

Kay Beauty was created with a vision to deliver products that bridge the gap between glamour and skincare, encouraging beauty to be enjoyed without guilt.

Amul to sponsor USA Cricket for ICC T20 World Cup 2024

This association with Gujarat Cooperative Milk Marketing Federation (GCMMF), responsible for marketing milk and milk products under the brand name Amul, signifies a significant step towards expanding and popularizing cricket across the nation, highlighted the company.

The ICC tournament will commence on June 1 this year with the opening match scheduled between USA and Canada in Dallas, TX.

Airbnb launches Icons, a celebrity-hosted experience with Kevin Hart, Doja Cat, Janhvi Kapoor

“The data underscores a growing trend amongst Indian travelers to explore domestic destinations during short breaks and long weekends as they are easily accessible. At Airbnb, we are excited to offer a wide range of stays as people explore new locations and immerse themselves in the local culture through our host offerings,” said Amanpreet Bajaj, Airbnb’s General Manager for India, Southeast Asia, Hong Kong, and Taiwan.

Bollywood star Janhvi Kapoor is among the first 11 Icons, offering an overnight stay at her family home in Chennai, where guests can learn her beauty secrets and taste her favourite South Indian dishes.