Category: Brand Marketing

Airbnb introduces Icon: Jahnvi Kapoor opens the door to her family home in Chennai

“My most cherished memories are of summers spent with my family at our Chennai home. This place has always felt like a sanctuary, and I want to share this special feeling with my fans, which is why, for the first time ever, I’m opening the doors to our home on Airbnb,” shared Janhvi Kapoor.

Janhvi Kapoor will personally greet the guests and escort them on an exclusive tour of her home.

Thomas Cook India aims to motivate voters with its ‘Ghar Jao Vote Karo’ campaign

As part of the campaign, the pre-election offer includes a discount of Rs. 1,000 off on return air tickets (per adult) on providing proof via any official document such as their Voter ID/ Aadhaar Card, etc. The last date of flight departure is June 1, 2024, synchronised with the last date of polling. (Image source: Moneycontrol)

Thomas Cook India’s Ghar Jao Vote Karo campaign will extend till June 1, 2024, to encourage Indians to exercise their right to vote by flying back to their respective hometowns – where they have been registered as voters.

Honasa Consumer’s The Derma Co. partners with UK-based Dr V for new skincare range

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

Ghazal Alagh, Chief Innovation Officer & Co-Founder, Honasa Consumer Limited, said, “Skin Renew by Dr V, range has been formulated along with Dr Vanita using best ingredients appropriate for the Indian consumer… We are confident that this collaboration is going to add value to our commitment to excellence in the skincare industry.”

Laxman Narasimhan, CEO Starbucks: This quarter’s results do not reflect the power of our brand

Narasimhan’s efforts to turnaround decline in the same-store sales didn’t reap results, worsening the situation as the company cut guidance in April as US sales declined and China business’ growth decelerated.

Starbucks Reports Q2 Fiscal 2024 Results: Q2 consolidated net revenues down 2% to $8.6 billion, driven by a complex operating environment, the company said.

Yum! Brands, Inc.’s worldwide digital sales approached $8 billion in the March quarter

First-quarter unit growth was robust with over 800 new unit openings, leading to 6% unit growth and positioning Yum Brands to surpass 60,000 restaurants this year, the company stated.

David Gibbs, CEO, said “Despite a difficult operating environment, we delivered 6% Core Operating Profit growth demonstrating the resilience of our business model.”

News18 Indian Languages remain No. 1 in election season

TV9 Network captured 79.4 million UVs, followed by Aaj Tak at 54.4 million UVs.

At a whopping 83.7 million Unique Visitors (UVs), News18 Indian Languages maintained its lead, registering 20 percent growth in UVs compared to the previous month. It stayed ahead of its key competitor TOI Vernacular, which recorded 81.6 million UVs in March.

LUX partners with Suhana Khan to celebrate 100th anniversary

Marking its 100th anniversary, LUX has partnered with Suhana Khan as the brand's newest ambassador for its body wash range.

Launched in 1924, the brand is now present in 100+ countries globally with a legacy spanning back to Hollywood’s golden era starring iconic stars like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe.