Brand Marketing – Page 148

Mast or Meh?: Symphony’s summer ad for coolers is too cool

Still from the ad.

Storyboard18’s daily ‘Mast Or Meh?’ take. Watch Symphony’s hilariously cool ad for its summer campaign. Rating: Mast

Automobili Lamborghini renews its logo

This evolution is part of the broad transformation process denoted Direzione Cor Tauri, the strategy that embodies Lamborghini’s new trajectory focused on sustainability and decarbonization.

This revamped version of the logo becomes an integral part of the company’s distinctive identity and will also be applied on future cars.

DELL ranks first in India’s 1000 most trusted brands fifth year in a row: Report

LIC (Life Insurance - PSU), ranked at nineth, and SAMSUNG (Televisions), at the tenth position, have seen drops of 2 and raise by 7 places respectively. (Representative image via Unsplash)

This year’s study, gathering insights from 2,500+ consumer-influencers across 16 cities, highlights HONDA Two Wheelers made a leap to second rank from rank 30.

DHL Express extends partnership with Mumbai Indians for Tata IPL 2024 season

This season DHL Express will plant six trees for every six hit by the Mumbai Indians during the IPL season.

DHL Express will continue as the principal sponsor and official logistics service provider.

Movado partners with Rajasthan Royals, becomes official time partner for Tata IPL 2024

Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “We are thrilled to welcome Movado as our Official Time Partner for the season."

Through this collaboration, Movado becomes the Official Time Partner of the Rajasthan Royals for the 2024 season.

India emerges most optimistic market in March 2024: Ipsos

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Automotive, IT & technology etc. Worry around inflation and unemployment has seen a significant drop in March 2024 and likewise for education.

Vodafone Idea announces new all-in-one entertainment app: One subscription for multiple platforms

The app will be accessible via smartphones, smart TV’s and the web. (Image sourced via Vi wrbsite)

The app will include over 13 apps and 400 live TV channels, along with complementary access to multiple content libraries, reported ET.

Amazon loses EU court fight; Company needs to comply with EU platform rules on online advertising

Compared to 2023, there was increase in ad impressions by 7% in 2024 on Digital medium.

Amazon lost its fight to suspend a requirement regarding its online advertising under EU tech rules.

EXCLUSIVE: BJP partners with meme marketing agencies in 2024 election strategy

BJP is the highest spending political party on platforms like Google and Meta. As per Google’s Ad Transparency Report, the party has spent Rs 5.37crore on Google ads in the last 30 days. On Meta the party has spent Rs1.31 crore in the same period. (Image source: BJP via Instagram)

BJP has brought on board firms like Acquaint Consultants to leverage meme marketing for enhanced digital engagement in Lok Sabha polls, industry sources have told Storyboard18. Acquaint Consultants, however, has denied any association with a political campaign.

IPL 2024: Disney Star and JioCinema secure close to 30 sponsors, more deals underway

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

Disney Star and JioCinema have onboarded around 15-18 sponsors each, both having a roster of new and returning brands.