Brand Makers – Page 249

Wunderman Thompson elevates Vijay Jacob as managing partner – East and South

Jacob has a proven track record of handling key businesses and has worked extensively in the South. This includes leadership roles in agencies in Bangalore and Chennai, and partnering with leading clients such as Britannia, ITC Foods, 3M, UB, TVS Motors.

Vijay Jacob has more than two decades of experience and has worked with ad agencies like Mudra Communications, Grey Group and Bates 141.

Bharti AXA Life Insurance appoints Archit Shankar as head of marketing and corporate communication

Archit Shankar will be accountable for marketing strategies, digital customer acquisition, channel marketing, consumer rights, and public relations initiatives.

Archit Shankar has held key positions at firms including Kantar, Max Bupa Health Insurance, and NIIT.

CXO Moves: Exec movements at PepsiCo, Diageo, Grey Group, Wavemaker, Cheil, and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Anshul Khanna, Deepika Warrier, Sindhuja Rai and Ruchira Jaitly)

Deepika Warrier has moved on from Diageo India as the chief marketing officer. Ruchira Jaitly, who serves as the executive vice president will step into her shoes starting from August 1. Executive moves in the world of brands and agencies.

The Coca-Cola Company elevates Pratik Thakar as global head of generative AI

Thakar comes with an experience of more than three decades and has worked with companies like Pressman Advertising & Marketing, Mudra Communications, Lowe and Partners Worldwide, Saatchi & Saatchi Asia, McCann Worldgroup, and Grey Group. (Image source: LinkedIn)

In his new role, Pratik Thakar will work on ideation and development of creative platforms leveraging AI technology.

Ogilvy introduces AI Accountability Act

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

Ogilvy is the first advertising agency to champion this level of transparency in the increasingly AI-powered Influencer landscape, fostering a culture of trust and meaningful engagement in the space.

After two years of turmoil, Dentsu in India scripting a turnaround

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

Dentsu India under its new leadership is working on a turnaround plan after a raft of leadership changes and key client losses over two years.

Bookstrapping: The Extra Mile by Kevin Sinfield

The most important thing to note is that ‘The Extra Mile’ is not a book about rugby. It's a book about humanity, compassion and what you will do for someone who’s not as lucky as you are. (Image source: Amazon)

The Extra Mile by Kevin Sinfield is not an ordinary sports memoir. The book is about the Rugby icon, his outlook towards humanity, compassion, and true friendship. Rating: 3.5 Stars.

Shashank Sinha moves on from Eureka Forbes

Shashank Sinha is armed with an experience of more than two decades and started his career at Eureka Forbes as management trainee.

Shashank Sinha has more than 25 years of experience, his last role at Eureka Forbes was vice president – strategic marketing and business transformation.

India has potential to become one of the world’s superpowers: Publicis Groupe’s Maurice Levy

According to Maurice Levy, India has the potential to become one of the superpowers of the world as it has the world’s largest population with innovators. (Image sourced from CNBC International)

Maurice Levy commended India for making significant progress in the field of cyber security and praised the country for its creative, and disruptive innovators.

Sandipan Bhattacharyya elevated to CCO, GREY South Asia

Sandipan Bhattacharyya has over 23 years of experience in advertising. Prior to GREY, he worked at BBDO and Saatchi & Saatchi in significant leadership roles.

In his new position, in addition to India, Sandipan Bhattacharyya will also focus on strengthening GREY’s creative offering across Pakistan and Bangladesh and provide clients with exceptional creative output to drive business growth.