Category: Brand Makers

Honasa Consumer hires Nishchay Bahl as SVP – offline business

Nishchay Bahl comes with over 15 years of leadership experience managing cross functional teams in various [P&L roles in the FMCG domain across channels (GT, MT, e-commerce) with functional expertise in sales, key account management, digital marketing, customer and shopper marketing and brand management across some of the leading CPG companies in India like Britannia and Reckitt.

In his last role, Bahl was the chief business officer (offline) for Good Glam Group.

WPP’s Martina Suess Cromer joins FCB as global chief communications officer

Cromer joins FCB from WPP, where, for the last four years, she led corporate communications across the U.S., the company’s largest market. Prior to joining WPP, she was the global head of marketing and communications at Hearst-owned agency iCrossing and, before that, the vice president of global corporate communications at Wunderman.

Based in New York, Cromer joins FCB’s global leadership team reporting to global chief executive officer Tyler Turnbull and global chair and global chief creative officer Susan Credle directly.

Piyush Pandey brought Indian middleclass soul to Indian advertising: Madhukar Sabnavis

"He pushed us to see the world as a standard and not just be content with being the best in India. But for me and others who worked closely with him, he taught us that while research is important, we must never forget we ourselves are consumers and people, and our experiences and observations also matter," Madhukar Sabnavis on Piyush Pandey.

Madhukar Sabnavis, former vice chairman and director, client relations, Ogilvy, talks about Piyush Pandey’s influence on Indian advertising.

Piyush Pandey: A leader juggling infinite roles

Piyush Pandey said, "In advertising, we all believe that we are in trouble. We need to do something, improvise and get the work done. So, here I am improvising as my cook is shooting this video and driver is making the tea in the kitchen."

Piyush Pandey is a living example of how one can be the same person at work, home, with friends, et al, and be easygoing and successful while doing so, says Vivek Sharma, founder of Altivyst Advisors.

Dunzo co-founder Dalvir Suri to exit cash-strapped startup

While Dalvir Suri overlooked operations across the company, he was particularly responsible to scale Dunzo's B2B business, Dunzo Merchandise Service (DMS), which now accounts for a majority of Dunzo's business since the company has been scaled down its customer-centric arm.

Sources at the company highlighted that Suri has tried exiting the firm earlier, but had stayed back after discussions with CEO Biswas. Suri has no stake in Dunzo and took home just a salary with some ESOPs, like several other employees.

Piyush’s Pandeymonium: The man that shook up Indian advertising

Prakash Varma, director, Nirvana Films says, "Piyush has the loudest laugh in the room but he is also the person who is moved to tears and cries spontaneously when he sees good work." (From left to right: Prakash Varma and Piyush Pandey)

Prakash Varma, director of Nirvana Films, talks about the impact the larger-than-life figure of Piyush Pandey had on him, and the personality traits that made him a true leader.