Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on
Category: Brand Makers
CXO Moves: Ad executive returns after edtech stint, Dentsu Creative gets a CEO, Dabur loses its digital head
Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
Bookstrapping: Upgrade by Blake Crouch
As our reviewer closed this book, this is what she understood of its message – ‘We need to stop humanity from destroying itself by upgrading our collective intelligence and reason. We will die out in the next century if nothing changes.’ Bookstrapping Rating: 3.5 stars
NBA’s Mark Tatum: We are building the ecosystem in India to show kids a pathway
Storyboard18 caught up with NBA deputy commissioner Mark Tatum to talk about basketball and the NBA’s popularity in India, the market’s potential and efforts to unlock new audiences.
Brands that take a sharp view of growth will win market share: Meta’s Sandeep Bhushan
Storyboard18 spoke to Sandeep Bhushan, the outgoing Director and Head of GMS, India at Meta, on the sidelines of the inaugural Meta Marketing Summit in India.
CXO Moves: Dabur’s Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India
Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India’s new chief growth officer.
CXO Moves: Wingreens gets its first group CMO; top executives quit Facebook, OYO & Future Group
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
Bookstrapping: The Last Days of Roger Federer: And Other Endings
Geoff Dyer’s category-defying piece of writing cannot sit in biography or self-help and yet has elements of both. Dyer focuses on the accomplishments of uncouth geniuses who wrote their own rules when their beautiful youths were over, writes @OfficialReetaRG Bookstrapping Rating: 3.5 stars
The Great Skill Reset: Why startups should always be careful with designations
Small companies with limited resources end up handing out big designations to inexperienced folks. One of the biggest departments that has seen this kind of hiring is marketing. In the long run, it can hurt the company and brand.
NODWIN Gaming’s marketing spends go over Rs50 crore in the last one year
The esports company is collaborating with non-endemic brands and creating new IPs. It also cracked a TV broadcast deal with Star.