P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.
Category: Brand Makers
Netflix India ropes in former Dentsu International CHRO, Rohit Suri
Storyboard18 reported four weeks ago that Rohit Suri was slated to join a major streamer
Bookstrapping: A review of Reggie Fils Aime’s Disrupting the Game
The book is a “business memoir” in which the reader learns that Reggie Fils Aime ‘lived his life at the intersection of capability and opportunity.’ Bookstrapping Rating: 3.5 stars
Meet the 7-year-old Indian gaming influencer, VivOne
The first-standard student and gamer VivOne is being approached by brands every day. Here’s a peek into the life of the young gamer.
I want to create leaders who are better than me: Suresh Narayanan
“Compassion over competence in a crisis. There are very competent people. The world is full of very bright people. But at this stage nobody wants to see the cranial capabilities or the intellectual capabilities of the CEO. They want to see the compassion of the CEO. The leaders of the future have to be outstandingly good human beings. You can be competent, brilliant, qualified from the best institutions but if you don’t have a heart that beats at the right speed for your people, you can’t call yourself a leader.”
Indian adland becomes more mature in matters of credit
PG Aditiya tells us how it feels to win Grand Prix at Cannes Lions for Dentsu Webchutney, an agency he quit recently to start Talented. With most of the team that made The Unfiltered History Tour.
CXO Moves: The in’s, outs and in-betweens in marketing and adland
Keep up with all the major people movements in Storyboard18’s CXO Moves. Here’s a round-up of the executives who moved up, in or out in the past two weeks.
Ashish Bhasin returns to ad biz; joins RD&X Network
Ashish Bhasin had quit Dentsu International in November 2021. Dentsu International India has seen several mid-and senior-level exits over the past year
Simply Speaking: Brand Charisma – Experienced But Not Understood
There is a clear need to map the markers of charisma and awe and aim for admiration, elevation and perhaps even brand love.
Anindita Das Veluri to lead marketing for Adobe in India
Veluri replaces Sunder Madakshira, who left the company earlier this year to join Rezolve as CEO.