Author: Yukta Raj

34% CMOs believe AI will have broad applicability when it comes to media, reveals Dentsu report

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

29% CMOs agreeing their biggest concern was the tightening of data privacy regulations

TRAI reports 0.87% drop in wireless subscribers in September; BSNL gains ground

The number of M2M cellular mobile connections increased from 54.07 million at the end of August 2024, to 54.64 million at the end of September 2024 (Photo: Moneycontrol)

TRAI data reveals that Reliance Jio with a market share of around 40 per cent, lost 7.9 million wireless customer, followed by Vodafone Idea and Bharti Airtel with 1.5 million and 1.4 million customers, respectively.

Saurabh Jain becomes new Director General of ADIF

Jain is the founder of Fun2Do Labs, an EdTech startup for primary school children.

Prior to this, Jain served as Vice President at Paytm, where he led the ‘Build for India’ initiative aimed at empowering local entrepreneurs and fostering technological advancements.

IFFI 2024: India’s creative economy set to thrive; hits $30 billion, says I&B Minister Ashwini Vaishnaw

The draft rules, open for public comment until February 18, aim to strike a balance between industry needs and user privacy rights. They arrive as India's tech sector, one of the world's largest, has been anxiously awaiting guidance on compliance requirements.

“As India continues to empower creators, foster innovation, and drive cultural diplomacy, we are positioning ourselves as a global leader in content creation,” Vaishnaw said.

CCPA moves to block surrogate advertising via CSR; targets liquor and tobacco brands

The new regulations aim to curb the practice of brands exploiting CSR initiatives and sponsorships to promote goods that are otherwise prohibited from advertising

Earlier Storyboard18 reported that the Department of Consumer Affairs (DoCA) has finalized the public draft for these surrogate advertising rules. The guidelines, which are expected to be released between October and December.

TRAI takes strong action against spam calls; implements measures for message traceability

The appointment will be for a tenure of three years, or till the age of 65 years, or until further orders, whichever is the earliest.

A webinar is scheduled for November 25, 2024, will be hosted in collaboration with Tata Teleservices Ltd., with invitations extended to a wide array of government officials, regulatory bodies, and industry organizations.