Yukta Raj – Page 12 – storyboard18

Kotak unveils new brand philosophy ‘Hausla Hai Toh Ho Jayega’ to reflect the spirit of aspirational India

‘Hausla Hai Toh Ho Jayega’ embodies this belief, capturing the optimism, aspirations, and courage of Indians across all walks of life.

Kotak is rolling out a multi-channel marketing campaign, spanning television, digital, print, outdoor, and social media, aimed at inspiring Indians to take big steps toward fulfilling their aspirations.

Dream11 brings cricketing icons together; unveils campaign ‘Champions Ka Game’

Directed by acclaimed feature and ad film director Nitesh Tiwari, the campaign film has been conceptualized by Tilt Brand Solutions and Zero Fifty while being produced by EarthSky Pictures.

Dream11 rallies fans to cheer the Indian cricket team to emerge as champions once again.

Entertainment industry’s piracy battle | Fernando Fernandez becomes Unilever’s CEO | Tamil Nadu govt’s gaming regulations tussle

Streaming Pakistani channels in India is illegal and poses a potential national security threat. The Kerala Police are now considering filing more serious charges against the accused, depending on further investigations.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Former GCPL exec Pooja Sahgal joins IGI India as global CMO

Before joining IGI, Sahgal was Vice President & Head of Category Direction, Innovation, and Equity at Godrej Consumer Products Limited

Pooja Sahgal joined the International Gemological Institute India as global chief marketing officer. International Gemological Institute (IGI) is a Blackstone portfolio company.

77% Indian CEOs anticipate higher business growth in 2025; AI investment remains top priority

India’s tech industry is expected to surpass $300 billion in revenue by FY26, driven by AI investments and digital transformation. (Image source: News18)

The hiring outlook is also improving, with 45% of CEOs predicting better recruitment conditions than FY25.

Neha Bareja appointed as Head of Marketing at Acko Drive

With over a decade of experience in social media, influencer marketing, and digital strategy, Bareja has collaborated with leading brands such as Meesho, Zoomcar, Lifestyle International, Reliance Retail and Isobar.

Prior to this role, Bareja served as the Senior Director of Content and Influencer Marketing at Acko.

Bajaj Auto appoints Baminee Viswanat as General Counsel

Baminee Viswanat's appointment at Bajaj Auto is expected to strengthen the company’s legal framework, ensuring robust compliance and governance standards in an evolving regulatory landscape.

Baminee Viswanat’s appointment as General Counsel is effective from February 19, 2025.

Connekkt Media acquires Hollywood marketing agency Mob Scene

With this acquisition, Connekkt Media further strengthens its position as a global force in media and entertainment, with a strong global presence with its local offices and teams across Los Angeles, Mumbai, Dubai, Delhi NCR.

Mob Scene, the creative marketing force behind Avatar, Dune, Fast & Furious, Jurassic World, Barbie and A Complete Unknown joins Connekkt Media

At Storyboard18 DNPA Conclave, a global view on AI regulation and media transformation

When asked about India's approach to data regulation, McNamara is careful not to impose recommendations but recognizes the growing importance of legal safeguards.

Michael McNamara, Member of the European Parliament (MEP) and Co-chair of the European Parliament’s AI Working Group, will deliver a special address at the Storyboard18 DNPA Conclave 2025 on February 27 in Delhi.

At Storyboard18 DNPA Conclave 2025, industry leaders to tackle AI’s role in the future of news

The session will cover key discussion points, including AI’s role in content creation and curation, the importance of credibility and ethics in AI-driven media and the blending of creativity with emerging technology. (Photo: Unsplash)

As artificial intelligence continues to shape the future of storytelling, the Storyboard18 DNPA Conclave 2025 is set to be a vital forum for discussing the opportunities and challenges ahead, ensuring that the pursuit of innovation remains aligned with the principles of credible and responsible journalism.