Author: Yukta Raj

India’s e-retail market hits $60B in 2024, poised to reach $190B by 2030 despite slower growth: Flipkart and Bain & Company

By 2030, grocery, lifestyle, and general merchandise are expected to account for two-thirds of the e-retail market and contribute 70% of incremental growth.

The consumption growth in India has dropped from 11% pre-Covid (2017–19) to 8% post-Covid (2022–24) due to rising inflation and stagnant real wages.

Toy Boom: How playtime is powering a $3 billion industry

The toy imports have declined by 52%, while exports have surged by an impressive 239%.

Government initiatives like the Quality Control Order (QCO) and higher import tariffs have boosted local manufacturing, reducing imports by 52% and increasing exports by 239%. E-commerce and quick commerce are reshaping sales, while global giants remain strong competitors.

India’s retail market to surpass $1.6 trillion by 2030, organized retail poised for rapid growth: Redseer

By 2030, grocery, lifestyle, and general merchandise are expected to account for two-thirds of the e-retail market and contribute 70% of incremental growth.

Despite this remarkable growth growth, the supply landscape remains highly fragmented and is expected to remain so in the long term, with regional and unbranded brands expected to contribute over 70% of the market by 2030.

AI-powered ads drive higher returns, confirms Nielsen Study

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

The key AI-powered advertising solutions analyzed are Video Reach Campaigns (VRC), Video View Campaigns (VVC), Demand Gen Campaigns, Performance Max and Broad Match.