Author: Yukta Raj

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution

While AI excels at pattern recognition, optimization, and efficiency, creativity is inherently human, driven by emotion, cultural understanding, and intuition. But the question still remains if AI can truly replicate human ingenuity or is it merely an advanced tool that enhances human potential.

At Storyboard18’s Global Pioneers Summit 2025, Daniel Hulme, CEO – Satalia, Chief AI Officer – WPP; Ruchira Jaitly, CMO – Diageo India; Sanjay Menon, MD – Publicis Sapient India; and Rohit Bhasin, President – Head Affluent, NRI, Business Banking and CMO – Kotak Mahindra Bank, discussed ‘AI vs. Human Creativity – who truly drives the future of marketing’.

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Shamani shared that he revisits his persona every three months, using five key questions to ensure his content remains relevant.

At Storyboard18’s Global Pioneers Summit 2025, Raj Shamani spoke about redefining digital success by prioritizing long-term impact, authenticity, and audience trust over fleeting viral fame.

Adani Group names Sanjay Behl as COO of Adani Cement

Before joining GEM, Behl was CEO of Raymond, where he led a brand transformation for the iconic textile and apparel company.

Behl will oversee sales, marketing, branding and logistics for the group’s cement business, which includes major national brands like Ambuja and ACC, as well as regional powerhouses such as Penna and Sanghi.

BIS cracks down on substandard goods; raids on Amazon and Flipkart warehouses lead to major seizures

769 products have been notified for compulsory BIS certification by various regulators and government ministries.

On March 19, BIS officials carried out a 15-hour-long search at Amazon Sellers Pvt Ltd’s warehouse located in Mohan Cooperative Industrial Area, Delhi. During the operation, over 3,500 electrical products, including geysers and food mixers, were found without the required ISI certification or bearing fake ISI labels.

Talented sets new benchmark with ESOP buyback, Rs 8 lakh minimum pay and profit-sharing

Unlike in the tech industry, ESOP buybacks are uncommon in the advertising sector, making this move a significant step toward building long-term financial security for employees.

Gautam Reghunath, co-founder and CEO of Talented.Agency, highlighted that these initiatives mark a significant milestone for the company, now in its third year.

India’s e-retail market hits $60B in 2024, poised to reach $190B by 2030 despite slower growth: Flipkart and Bain & Company

By 2030, grocery, lifestyle, and general merchandise are expected to account for two-thirds of the e-retail market and contribute 70% of incremental growth.

The consumption growth in India has dropped from 11% pre-Covid (2017–19) to 8% post-Covid (2022–24) due to rising inflation and stagnant real wages.