Yukta Raj – Page 11 – storyboard18

58% of businesses prioritize hyper-personalized products for customer value: Report

As hyper-personalisation is becoming increasingly essential in customer acquisition and retention, serving as a key tenet of profitable growth, Asian companies will similarly be shifting more attention towards value outcomes through personalisation (Photo: Unsplash)

58% of the businesses surveyed across Singapore, India, Australia and New Zealand (ANZ), and the US have sought to differentiate themselves by prioritising hyper-personalised products and services to deliver greater customer value.

Ayodhya emerges as second-most trending destination in APAC: Report

Ayodhya has emerged as the second-most trending destination in the Asia-Pacific region for intergenerational travel (Photo: Moneycontrol)

28 percent of intergenerational Indians prioritize vacations that are value for money.

Zomato to use portion of Rs 8,500 cr raised via QIP on advertising and marketing

Zomato’s shares have been included in the National Stock Exchange’s futures and options (F&O) segment as of November 29, 2024

A significant portion of the proceeds will be directed towards expanding the operations of Zomato’s quick commerce unit Blinkit, particularly through investments in dark stores and warehouses.

YouTube shares Susan Wojcicki’s final message following her death from lung cancer

"Having cancer hasn’t been easy," Wojcicki wrote, "but the most important lesson I have learned is just to focus and enjoy the present."

The news prompted her to step down from her role as CEO of YouTube to focus on her health and spend more time with her family.

Airtel Payments Bank to increase marketing spends by 25-30 percent in the new year

"While we are looking at a substantial rise in our marketing budget, I’m unable to disclose the exact amount we’ve spent this year"

Almost 60 percent of total marketing spending is on digital media for Airtel Payments Bank which defines its target audience as “frequent digital transactors”.

CCI approves Alphabet’s Shoreline to acquire stake in Flipkart

At 17 years old, Flipkart has not updated its logo since 2015, a move aimed at appealing to mobile-first users.

This acquisition is part of ongoing investments in Flipkart, following a recent funding round in May that raised approximately $1 billion, with $350 million from Google.

Prasar Bharati’s OTT to deliver family-friendly entertainment, says Chairman Navneet Kumar Sehgal

This is the first time in India that an OTT player has integrated commerce experience with content

“As a national broadcaster, it is our duty to make clean family entertainment reach all sections of society,” Sehgal said.

CBFC unveils updated film certification system; introduces five new categories – U, UA 7+, UA 13+, UA 16+, A

As per the reports, the updated certification system became effective from October 24, 2024. (Photo: Unsplash)

The new system is designed to help parents make more informed decisions about what content is suitable for their children, considering factors like violence, intimacy, horror, or mature themes.

Flipkart appoints Dan Bartlett as Board Member

Dan Bartlett is Executive Vice President, Corporate Affairs at Walmart Inc

The appointment became effective from November 21, 2024.