Yukta Raj – Page 10 – storyboard18

AI, Q-comm, micro-Influencers, regional language content fueling festive shopping: Meta

Festive shopping trends continue to see disruption with 96 per cent of shoppers expecting their shopping pattern to change this year on the back of online shopping, e-commerce penetration and the rise of quick commerce. (Image source: Unsplash)

Over half of this year’s festive season shoppers expect to shop more through e-commerce platforms, states a Meta report on shopper behavior.

IPL’s business value surged from $8.5 bn in 2022 to $16.4 bn within two years

Naukri.com added an average of 24,500 resumes every day in Q2 of FY25

IPL’s business value surged from $8.5 billion in 2022 to an impressive $16.4 billion within two years, a growth of 92.94 per cent.

Amazon to increase ads on Prime Video; more ad slots available for brands in 2025

Since its launch in India in December 2016, Prime Video has cemented itself as a leading entertainment platform, offering a vast selection of Indian and international films, popular shows, award-winning Amazon Originals, add-on subscriptions, and film rentals.

Amazon’s revenues from its digital advertising business rose by 20 per cent to $12.8 billion in the second quarter of 2024 compared to the previous year.

PUMA India rolls out ‘YOU NEED BALLS’ campaign featuring Harmanpreet Kaur and Richa Ghosh

PUMA India aims to shift the conversation from tokenism and outdated notions of 'balls' to celebrating the grit, determination and achievements of our cricketers

Campaign also features cricketers Sajana Sajeevan, Hemalatha Dayalan and Asha Sobhana.

MS Dhoni strengthens association with IPO-bound Garuda Aerospace

Dhoni said that he believes in the vision of Garuda to make India a Drone hub by 2030.

Dhoni commenced his association with Garuda Aerospace in 2022 after 100 drones were flagged of by PM Modi