Yukta Raj – Page 10 – storyboard18

Prasar Bharati collaborates with Eros Universe’s Eros Now; aims to enhance digital content delivery

As part of the collaboration, Eros Now will leverage Immerso AI’s next-generation AI-driven capabilities, ensuring hyper-personalized content, immersive storytelling, and seamless content discovery, creating a truly intelligent entertainment ecosystem.

This partnership is built on cutting-edge AI and blockchain technology, ensuring seamless integration between the two OTT platforms.

ABD Limited appoints Arvind Hangal and Roshni Chatterjee as Marketing Directors

Hangal and Chatterjee are expected to play a crucial role in shaping ABD’s marketing strategies and driving its growth in the coming years.

Arvind Hangal and Roshni Chatterjee are appointed as as Marketing Directors with immediate effect.

GroupM secures global media partnership with Electronic Arts

With this collaboration, EA is set to benefit from GroupM’s extensive media planning and buying capabilities, further solidifying its position as a leader in the gaming industry.

“Thrilled to announce GroupM has been selected as Electronic Arts (EA)’s global media agency partner,” GroupM stated in a LinkedIn post.

CCI dismisses antitrust complaint against Microsoft over Windows Defender

The CCI also found no proof that Microsoft’s practices restricted technological progress in the cybersecurity industry.

The case, filed by an anonymous informant, claimed that Microsoft’s practice of pre-installing and pre-activating Microsoft Defender on all Windows OS devices since the launch of Windows 10 in 2015 created significant barriers for third-party antivirus software developers.

Brand Origins: The accidental cure that became Coca-Cola

Did you know? Coca-Cola started as a failed medicinal experiment! (Image source: Unsplash)

What’s your favourite Coca-Cola memory?

Bollywood’s nostalgia boom | Only MeitY to regulate VPN app | Meta’s Arun Srinivas on AI

Unlike past re-releases, which often filled gaps in the release calendar, Sanam Teri Kasam returned to cinemas in a competitive environment.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Schbang’s Akshay Gurnani exits after 10 years

Gurani, along with his fellow co-founders, established Schbang in 2015 with the vision of redefining the marketing landscape and providing cutting-edge solutions to clients.

Gurnani wrote on LinkedIn, “For the past 10 years, Mondays meant diving headfirst into the thrill of building, creating and pushing boundaries at Schbang. But today, this Monday is different because it marks the end of one of the most defining chapters of my life and the beginning of another.”

Bandhan Life Insurance appoints Maneesh Mishra as Chief Product and Marketing Officer

Mishra brings over 23 years of experience in the life insurance industry, covering product development, sales strategy and corporate sales.

Mishra will lead product design, management, and marketing, strengthening the company’s growth and innovation agenda.

Levi’s onboards Diljit Dosanjh as brand ambassador

Following the success of the Dil-Luminati Tour merchandise, this collaboration seamlessly blends the worlds of music and fashion.

The partnership also highlights Levi’s expanding menswear collection, featuring on-trend New Loose and Relaxed fits, which reflect Dosanjh’s distinctive style.