Yukta Raj – Page 9 – storyboard18

Homegrown short-video platforms falling short? | Govt warning about tobacco, alcohol ads on IPL

India’s short video platforms generated around $100 million in FY24, contributing ~2% to the digital ad spend.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Unilever CEO sees QComm driving up to 15% of HUL’s revenue in India

As the express logistics sector evolves, leading e-commerce companies are adapting their strategies to keep pace with demand.

Fernandez noted that quick commerce’s share of e-commerce sales in India has been doubling year-on-year, though from a relatively small base.

Coca-Cola narrows U.S. media review to WPP and Publicis Groupe

Coca-Cola at the time also brought in Dentsu as a complementary media partner to provide specialized capabilities in select Asian markets.

WPP has held the account since 2021, when it secured Coca-Cola’s global business and established Open X, a dedicated team managing the approximately $4 billion account.

Indian Gaming Federations unite to enforce responsible gaming; signs Code of Ethics

Launched by Karnataka’s IT & BT Minister Priyank Kharge at GAFX 2025, the initiative seeks to raise awareness about excessive digital consumption and integrate digital wellness into mainstream healthcare.

The CoE has been created based on global best practices and lays down a strong framework for responsible gaming such as age-gating, adopting stringent KYC and enabling user-set spending limits & self-exclusion.

Takashi Nakajima to be Honda Motor’s new President and CEO

Takashi Nakajima joined Honda in 1994 and has been associated with Honda Motor Co. Ltd. for more than 30 years.

Takashi Nakajima will take over from Takuya Tsumura, who moves to Japan at Honda head office after completing his India tenure.

Trump confirms multiple bidders for TikTok as sale deadline looms

Neither TikTok nor ByteDance has commented on the situation outside regular business hours.

TikTok’s future has been uncertain since a law requiring its parent company, ByteDance, to sell the platform on national security grounds, or face a ban, came into effect on January 19.

Navi Mumbai International Airport faces hoarding, dish antenna obstacles

The airport is a crucial infrastructure project for India’s aviation sector, and authorities are expected to take all necessary precautions to ensure its safe and efficient operation upon its launch.

Among the documented obstacles are a building’s dish antenna (36.3 meters), a grill top (35.8 meters), a staircase room top (34.9 meters), a hoarding top (34 meters), and a parapet wall (31.4 meters). Additional impediments include structures such as a pipe top, design top, and ladder top.

Author: Yukta Raj