Gen Z travellers continue to drive much of this momentum with their preference for experience-led trips, shorter stays, and spontaneity with Indonesia, Egypt, and Japan topping the list of preferred destinations for immersive and purposeful journeys.
Author: Yukta Raj
Enamor appoints Tilt Brand Solutions as its Brand & Communications AOR
Launched in 2001 in a joint venture with Barbara of Paris, a French heritage lingerie brand, Enamor was created to bring premium fashion lingerie to Indian women.
Zepto eyes $250 million secondary stock sale to boost Indian ownership ahead of IPO
The private equity arms of Motilal Oswal Financial Services Ltd. and Edelweiss Financial Services Ltd. are in talks to acquire shares in the secondary sale.
Microsoft expands AI-powered security with new Security Copilot agents
Microsoft had launched Security Copilot a year ago to help security teams detect, investigate, and respond to threats more efficiently. Now, with the growing complexity of cyberattacks, such as 7,000 password attacks per second, Microsoft has introduced AI agents to enhance cyber defenses.
Government proposes removal of 6% equalisation levy on online ads
Initially introduced under the Finance Act of 2016, the equalisation levy was applied to payments for online advertisement services and digital ad space.
Madison Media Infinity wins Media AOR of Samsonite India
The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and Digital.
Minister Jayant Chaudhary emphasizes role of skills & innovation; says “right skill set provides both merit and national growth”
Discussing India’s startup ecosystem, Chaudhary pointed out that by 2030, the number of startups is projected to double from 1.2 lakh to 2.4 lakh, potentially creating 50 million new jobs.
Storyboard18 Global Pioneers Summit: PepsiCo India & South Asia CEO Jagrut Kotecha to speak on power of partnerships
Bringing together visionaries, industry leaders and pioneers from business, marketing, advertising, technology and academia, the summit will spark thought-provoking discussions, celebrate ingenuity and cultivate meaningful collaborations.
TVS Motor appoints Peyman Kargar as Head of International Business
Kargar is an accomplished global automotive leader with over three decades of experience across Europe, Asia, and the Middle East.
Dell retains title as India’s Most Trusted Brand for sixth year, Apple iPhone rises to second: TRA’s Brand Trust Report
Brands such as TVS at Rank 28, Lipton Tea at Rank 45, Yamaha at Rank 47, Hero MotoCorp at Rank 52, Okaya at Rank 53, Maruti Suzuki Alto at Rank 91, Bajaj Auto at Rank 92, are some of the new entrants in top 100.