Maha Kumbh to now be covered 24/7 in a live broadcast for free

OTC platforms/agencies are investing heavily in advertising during the Maha Kumbh and have increased ad spends approximately 40%-50% year-on-year, this includes targeted promotions for flight bookings, pilgrim tour packages and hotel simultaneously.

Watch the sacred Shahi Snans (holy baths), evening Ganga aartis, vibrant Akhara processions, and spiritual talks by renowned leaders—all with live updates and stunning visuals.

Bisleri spends ₹100 crore on ads in FY24, reports 83% profit surge

The brand’s revenue from operations contributed Rs. 2,689.6 crore, while other income stood at ₹124.3 crore. Its net profit surged by a remarkable 82.6%, rising from Rs. 173.3 crore in FY23 to Rs. 316.9 crore in FY24.

With an aggressive focus on advertising and strategic partnerships, Bisleri not only strengthened its market presence but also delivered stellar financial results.