Mansi Jaswal – Page 6

MIB’s global M&E effort | CVL on IPG-Omnicom merger | Gukesh eyes global brands

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Durex, Bold Care, Manforce emerge as top brands in India’s sexual wellness market: Report

Durex emerged as the top brand in Delhi (40 percent share), Mumbai & Pune (49 percent), and Bengaluru & Chennai (44 percent), respectively. (Representative image via Unsplash)

Durex led the highest market share in the condoms and lubricants subcategories in November 2024. On the other hand, MyMuse & Azah led in the massager toys and games segment with a 27 percent share by revenue during the same period.

India’s e-learning sector loses Rs 2,000 crore to piracy: Report

In 2024, 54.2 percent of people preferred long-format videos

Over the past six months, VdoCipher blocked 120,000 piracy sessions and over 13,000 unique IPs, identified over 1,100 hackers, and detected and blocked over 700 websites/apps with advanced piracy attempts. It also initiated legal action against more than 20 pirates. 

E-commerce industry sees surge in hybrid staffing, AI adoption, talent retention efforts: Report

E-commerce and tech startups are driving growth with 73 percent planning workforce expansions

E-commerce and tech startups, on the other hand, are leveraging AI-powered customer insights and product innovations, driving demand for specialized roles like full-stack engineers and cloud architects, essential for creating seamless digital ecosystems

From local to global: Smaller Indian businesses bring traditional crafts to fore

The overall gross exports of Gems & Jewellery increased by 10.23 percent to Rs 25,194.4 crore in October 2024

An ICRA report has projected that Indian apparel exporters will likely achieve 9-11 revenue growth in FY 25 driven by a gradual reduction of retail inventory in key end markets and a shift in global sourcing towards India.

Omnicom-IPG deal | Zepto’s CHRO quits | Q-comm dark pattern

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

IPO-bound MobiKwik plans to boost brand visibility and optimize marketing strategies

MobiKwik said that for every Rs 1 spent on marketing, MobiKwik realized a revenue of Rs 6.64 as of FY 23

The company’s business promotion increased by 30.22 percent in FY 22 on account of an increase in advertising and a rise in user incentives

BookMyShow’s ad revenue jumps to Rs 140.57 crore in FY24: Report

BookMyShow earned Rs 801.57 crore from online ticketing and Rs 140.57 crore from live events in FY 24

BookMyShow paid a revenue share worth Rs 323.03 crore in FY 24. It spent Rs 233.49 crore on production and Rs 211.32 crore on the artists in the same period

Vishal Mega Mart’s focus on building strong brands, enhancing customer loyalty to drive growth

Vishal Mega Mart IPO opens for public subscription from December 11 to 13, set at Rs 74 to Rs 78 per share

Vishal Mega Mart’s 19 brands recorded sales exceeding Rs 100 crore each in FY 24, with six brands recording sales exceeding Rs 500 crore each