Nita Ambani, who was awarded the ‘Outstanding Contribution to Brand India’ award at CNBC-TV18’s 20th edition of the India Business Leader Awards 2024 asserted that the 21st century belongs to Bharat
Author: Mansi Jaswal
Entrepreneurial stress: 31% of founders suffer from imposter syndrome, survey reveals
A significantly large proportion of male founders reported lower scores for both overall well-being (37 percent) and everyday wellness (27 percent), in comparison to their female counterparts (29 percent and 24 percent, respectively)
Indian Craft Brewery taps Ogilvy’s 82.5 Communications for launch campaign
82.5 Communications will handle the creative duties for the launch of the Bangalore-based microbrewery across digital, radio, and Out-Of-Home (OOH)
Mall vacancy levels down to 8.3% in H1 2024 amid robust leasing: Anarock
Retailers and brands continue to prefer smaller spaces as nearly 70% of the leases were for spaces admeasuring up to 2,500 Sq ft.
GCPL’s Q3 FY25 outlook: Flattish growth, margin pressure amid inflationary environment
The GCPL management said it would remain focused on navigating the near-term challenges while maintaining strategic investments for long-term growth as these negative trends are likely to persist for a few months.
Yum! Restaurants India reduces ad spend, posts profit in FY24 after stake sale in Devyani International
Yum! Restaurant’s advertising and promotional expenses stood at Rs 220.69 crore, down 3.8 percent in FY 24.
Myntra achieves profitability in FY24 as expenses drop: Report
Myntra’s advertising expenses dropped by nearly 5 percent to Rs 1,677 crore while employee benefit expenses increased by 8 percent to Rs 800 crore
Siti Networks’ ad income drops 20.3 percent to Rs 115.8 crore
Siti’s advertising income also witnessed a drop of 20.3 percent to Rs 115.8 crore in FY 2024 compared to Rs 145.3 crore in FY 2023
Rise of legal influencers | MSI to hike car prices | Myntra joins qcomm race
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Colgate boosts ad spend by 14% to Rs 442 crore in H1 FY25
The oral healthcare firm spent Rs 442 crore between April and September 2024 compared to Rs 387 crore in the same period last year.