Mansi Jaswal – Page 5

Samay Raina’s ‘India’s Got Latent’ too hot for big brands | Govt advisory to OTTs | Rise of Private Clubs

According to some experts, Samay Raina's IGL is a goldmine for brands aiming to connect with younger, digitally native audiences. For challenger brands or D2C players, it’s a chance to carve out a distinct, relatable identity that feels bold and human. (Image Source: YouTube and Plex)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Less than 2% of higher education institutes offer work-linked degrees: TeamLease report

The overwhelming student interest in Work-Linked Degrees highlights a tremendous opportunity for HEIs to reimagine their offerings

TheTeamLease data showed that 80 percent of the respondents believed that work experience on their CV improved their chances of securing high-paying jobs, while 40 percent identified financial independence as a key driver behind their preference for work-linked degrees

Shreyas Media wins advertising rights for Maha Kumbh mela 2025: Report

The epic convergence of faith, culture and tradition that occurs every 12 years — officially kicked off on January 13 and will run through February 26, 2025.

According to the official website of Maha Kumbh 2025, Prayagraj Mela Authority has selected a group of vendors to manage the advertisement rights, which includes Crayon Advertising Ltd and Vritti Solution

Havas becomes independent entity after demerger with Vivendi

Canal+, Havas, and Lagardère have become now three distinct entities.

Yannick Bolloré approved the separation of Havas, sister companies Canal+, and Louis Hachette Group from Vivendi this month. Havas has been under Vivendi’s management since its acquisition in 2017

Exclusive spaces! Rise of private clubs as premium workspaces in India’s urban centres

Providore bar, The Quorum Hyderabad

The market size of private membership clubs is estimated at Rs 576 crore and is projected to reach Rs 941 crore by 2027.

IPO-bound BlueStone’s ad spends rise to Rs124 crore in FY24

BlueStone has proposed to raise funds through a fresh issue of equity shares aggregating up to Rs 1,000 crore

Effective marketing is important for future revenue growth enhancing brand visibility, to establish relationships with target markets, the company stated.

ServiceNow appoints Ganesh Lakshminarayanan as MD and GVP

ServiceNow Appoints Ganesh Lakshminarayanan as Managing Director

Ganesh Lakshminarayanan was the CEO of Airtel’s domestic B2B business. Before Airtel, he held the position of President and MD of Dell India.

Edtech platform upGrad cuts advertisement expenses by 12.14% in FY24

upGrad bagged $60 million from Temasek at a valuation of $2.25 million in October this year. The edtech company has raised more than $320 million to date

upGrad has reduced its losses by 50.6 percent to Rs 560 crore in FY 24 compared to Rs 1,142 crore in FY 23

EaseMyTrip becomes title sponsor of Big Cricket League

EaseMyTrip Announces Partnership with Big Cricket League as Official Title Sponsor

The Big Cricket League started on 12 December 2024 in Surat, Gujarat. It’s a 10-day affair, taking place at the Lalbhai Contractor Stadium, featuring six teams-Mumbai Marines, MP Tigers, Southern Spartans, Northern Challengers, Rajasthan Regals and UP Brij Stars

B-School placements: Digital marketing, social media managers, among most in-demand roles for freshers

Fresh MBA graduates have been in high demand from the IT, marketing, and BFSI sectors for the last three years (Photo: IIM-A)

Market headwinds have hit MBA grads’ hiring and startups have cut back on fresher intake, staffing firms indicate.