Mansi Jaswal – Page 4

Patanjali Ayurved, 5 others get CCI’s nod to acquire 98% stake in Magma General Insurance

Patanjali Ayurved to acquire Magma General Insurance

A notice to the competition watchdog mentioned that the acquirer proposed to acquire “98.055%” shareholdings of Magma General Insurance on a fully diluted basis by way of share purchase

Wipro Q4 FY25: Marketing, brand-building expenses up 55.5% to Rs 83.2 crore

Wipro's attrition rate dropped to 15% for the last twelve-month (LTM) basis compared to 15.3% in Q3 FY25

However, Wipro’s consolidated marketing expenses increased by 37.4% to Rs 91.7 crore in Q4 FY25

Lakmé-Mamaearth faceoff | Ad frauds in quick comm | Zepto rebranding

Ghazal Alagh publicly accused Lakmé and HUL of copying not only Mamaearth’s sunscreen but also other products, including its vitamin C face wash and onion shampoo.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Heineken NV’s organic net revenue grows in low-teens in Q1 2025 in India

Heineken NV reported a nearly 5% decline in its revenue at 7,784 million euro between January and March 2025

Heineken NV’s Chief Executive Officer Dolf Van Den Brink said the company will continue to increase marketing and selling investments “to unlock opportunities”

Sony Music sues Myntra for Rs 5 crore over unauthorized song use

Sony Music files case against Myntra over multiple copyright violations

Sony Music in its petition said that Myntra has illegally and unauthorizedly used, broadcasted, communicated to the public, and exploited sound recordings

India’s digital commerce growth to witness $320-340 bn surge, fueled by ONDC: McKinsey

Between 2021 and 2023, 984 internal firms registered to operate in India

Digital commerce in fashion and lifestyle is projected to climb from $11-$13 billion in 2022 to $80-82 billion in 2030.

Mamaearth-Lakmé faceoff: Skincare brand wars heat up, HUL responds

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Such competitive jabs are not unprecedented in the marketplace. In 2021, German brand Sebamed famously launched an ad campaign targeting HUL’s Dove, igniting a public debate over pH levels in personal care products.