Mansi Jaswal – Page 38

Over 90% of Indians open to exchange personal data for customized shopping experience: Study

Smaller cities displayed the highest growth rate in spends, climbing to 13% in 2024.

Tier 2 and Tier 3 cities leading in the online shopping surge with 9 out of 10 Indian consumers now making purchases online, says Netcore Cloud study

The art of the matter: How MP Tourism and Ogilvy told and retold a success story

MP Tourism's television ads grew 4.7 times at 475% of indexed growth, on average, in 2023.

It’s one of the longest partnerships in the segment, and one that has proved beneficial to both. But the Madhya Pradesh Tourism Board has empanelled four to six agencies, and 64 media owners under different categories for its advertising and communications.

Boult announces partnership with Ford Mustang to woo tech-savvy buyers

Boult announces partnership with Mustang

The partnership gives Boult access to the heritage and superlative design insights of the brand, enabling the wearable manufacturers to work with the Ford Mustang team.

All about Gaurav Banerjee – former journalist, ex-Disney exec who is now CEO of SPNI

Gaurav Banerjee's role will become effective on or before August 26, subject to regulatory approvals.

Gaurav Banerjee holds a master’s degree in filmmaking and TV production from Jamia Millia Islamia University and an undergraduate in History from St Stephens.

IRDAI prohibits insurance firms from advertising ULIPs as ‘investment product’

IRDAI said that insurance companies will have to specifically mention that market-linked insurance plans are different from traditional endowment policies. (Photo: Unsplash)

IRDAI said that Unit-linked or index-linked insurance products shall not be advertised as ‘investment products’

New-age firms’ in-house creative talent paid 30 percent more than ad agency talent

The starting salaries for in-house communications roles for freshers are typically around Rs 5.3 lakh-5.8 lakh

The recent rise in the trend of establishing in-house creative teams has led to more talent jumping from ad agencies to client brands, adding to the ad industry’s on-going talent bleed.

Firm offers AI-powered assistance to advertisers dealing with SC’s directive on self-declaration certificate

CEOs in the technology sector expect significantly more disruption compared to their counterparts in the telecom and media sectors. (Photo: Unsplash)

Gurugram-based mFilterIt has come out with an AI-powered solution, to empower companies to protect their brands, maximize campaign effectiveness, and achieve their marketing goals

MAMI Mumbai Film Festival 2024: Bhumi Pednekar named as brand ambassador for Dimensions Mumbai

Bhumi Pednekar named as brand ambassador for Dimensions Mumbai

MAMI 2024 is gearing up for its next edition and is now accepting entries for Dimensions Mumbai

Ayushmann Khurrana returns as brand ambassador for Nexus Select Malls

Ayushmann Khurrana to be the brand ambassador for Nexus Select Malls

Ayushmann Khurrana said, “It feels like I am returning home. My collaboration with Nexus Malls is about creating memorable experiences for people”.

Karnataka High Court suggests CCI to reexamine data sharing directives against Swiggy

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

The crux of the matter revolves around a contentious order that mandates Swiggy to share confidential information with the National Restaurant Association of India