Mansi Jaswal – Page 38

PM Internship Scheme: Can Rs 5,000 stipend make a difference? Here’s what experts say

Under the PM Internship Scheme, youth will get a monthly allowance of Rs 5,000 for one year and a one-time aid of Rs 6,000.

Under the PMIS Scheme young individuals aged 21-24 years from low-income households will get 12-month internship opportunities in the country’s top 500 companies

White collar hiring grows at 6% in festive season despite modest show in Nov: Naukri report

AI/ML fuels tech hiring during festive season

A sustained hiring momentum was seen in domains like AI-ML (at 30 percent). However, the IT sector hiring remained steady, registering a flattish trend compared to last year

Advertising boosts Swiggy’s Instamart take rate, expected to reach 20-22% soon

Swiggy Instamart has 609 dark stores as of September 2024

Swiggy Instamart’s take rate includes fees for platform and enablement services to the merchant partner, advertising revenue from brand partners, and fees charged from users which include delivery fees, convenience, and other charges

Influencers promote crypto | Ageism in advertising | Swiggy increases ad spend

Experts estimate that crypto exchanges contributed over ₹200 crore to advertising expenses in 2021, with over ₹90 crore spent during the IPL.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Swiggy supercharges ad spend, scaling up 13.2% to Rs 605.3 crore in Q2 FY25

Swiggy Ltd increased its consolidated advertisement and promotion expenses by 65.3% in Q3 FY25

Swiggy has narrowed its losses to Rs 490.8 crore in the September quarter of fiscal year 2025 compared to Rs 590 crore in the corresponding quarter of last fiscal year

Ad revenue revolution: Can q-comm challenge e-comm giants for advertising dominance?

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts. (Image: paolo-candelo via Unsplash)

As q-commerce firms like Zepto experience significant ad revenue growth, they are reshaping the advertising landscape, with Zepto projected to reach Rs 1,000 crore in ad revenue by 2025.

Godrej & Boyce rebrands | TN’s gaming rules | Apurva Sircar joins Flying Man Ventures

Rs 1200 crore investment is planned over the next 3-5 years on tech and digital skills by Godrej Enterprises Group.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

‘Future will be determined by humans who have AI vs humans who don’t have AI’: SoftBank’s Masayoshi Son

Masayoshi Son, CEO of SoftBank

This was Masayoshi Son’s first trip to India in nearly 1.5 years. He had last come to New Delhi to attend OYO founder Ritesh Agarwal’s wedding in March 2023

Cricket heroes outshine Bollywood stars in brand value! Virat Kohli tops the list

Virat Kohli took the top spot due to his high ranking in parameters such as likeability, popularity, and consumer interest

Notably, Amitabh Bachchan has dropped four places over the last two years, ranking 6th in 2024 compared to 2nd in 2022.

Tata Group’s optical retail firm focuses on kids and teens as screen-time surges among kids

Titan Eye Plus observed a condition called progressive Myopia among the children in India. (Image for representational purposes only: Mali Desha via Unsplash)

Tata Group’s Titan Eye Plus is also eyeing quick commerce to enhance online distribution in sunglasses and smart glasses segments.