Mansi Jaswal – Page 39

Marathons sponsorship surge | Essar Group’s Shashikant Ruia passes away | Ramya Venkat joins Abbott

Marathons across the country have become a popular platform for brands to sponsor and connect with health-conscious participants.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Festive season, rise in vegetarian days dent KFC India’s performance in Q2: Devyani International

KFC in India added 28 new stores in Q2 FY25

KFC India’s average daily sales for Quarter 2 FY25 stood at Rs 96,000 versus Rs 104,000 in the previous quarter.

The tourism sector contributed 5% to India’s GDP in FY 23: Govt

The Ministry is encouraging state governments to adopt sustainable practices and integrate advanced technologies into their tourism projects.

The tourism sector’s contribution to India’s GDP saw a spark rise from 1.50 percent during the Covid pandemic to 5 percent in FY 2022-2023.

FMCG distributors demand govt action against unregulated quick commerce growth: Report

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

The All India Consumer Products Distributors Federation (AICPDF) noted that Q-commerce firms used 80 percent of the funds around customer acquisition strategies instead of creating cutting-edge innovations or sustainable growth models for the retail sector.

GenZ hinges on GenAI for decision-making, problem-solving, career growth: upGrad report

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

GenZ is demonstrating a strong affinity for GenAI, with 65 percent expressing excitement about its potential in the workplace

Broadcasting media and advertising salaries soar in October, digital marketing lags: Foundit

Under the PM Internship Scheme, youth will get a monthly allowance of Rs 5,000 for one year and a one-time aid of Rs 6,000.

The broadcasting media and advertising remained competitive with salaries surging at Rs 35.3 LPA and Rs 31.6 LPA

Patanjali Ayurved’s advertising expenses up 9% to Rs 422 crore in FY24: Report

Patanjali Ayurved to acquire Magma General Insurance

Patanjali Ayurved has reported a rise of 23.15 percent in its total income to Rs 9,335.32 crore in FY 2024

HeroMoto’s marketing push | TN to regulate RMG industry | CMOs from adland

Publicis Media created a custom platform, "Team Hero MotoCorp" (Team HMC), to manage the account.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Flexibility, and career growth drive white-collar job market to 10% quarterly growth: Indeed

The July-September 2024 quarter saw 42 percent of job seekers looking for a new job, resulting in a 10 percent rise in hiring activit (Unsplash)

Indeed’s report mentioned that for job seekers, flexibility has become a non-negotiable factor when choosing new roles. Consequently, employers, eager to attract and retain top talent, are transforming traditional work models to meet these demands.

Consumers demand human-like AI interactions, trust AI agents with empathy: Report

With AI, dynamic product demos, interactive webinars, and live events will evolve into tools for deepening engagement and forging stronger connections, turning every interaction into an opportunity for lasting impact.(Image via Unsplash)

Personal AI assistants, like Siri and Alexa, have also become integral to daily life, leading consumers to expect assistant-driven experiences in customer service