Author: Mansi Jaswal

India’s AI adoption rate surpasses global average, reveals survey

The study underlines the massive headroom for Gen-AI adoption in India, people's desire to use such tools to excel in life, and how Google Gemini is helping Indians boost their confidence and capabilities.

80 percent of Indian leaders use AI daily or several times a week, compared to 70 percent of employees, a study commissioned by Zoom has revealed

90% of CMOs see media as strategic driver of growth

EBIT margins for TCS is expected to improve by 40bp QoQ, largely due to investment made in talent development and training, operational efficiency and absence of wage hikes. HCLT’s margins may rise ~50bp due to operating leverage and a strong software quarter, despite a wage hike impact and furloughs. For Infosys, it is anticipated that margins will decline by 30bp owing to furloughs and lower working days, offset by pricing gains, subcontractor cost optimization, and Project Maximus.

CMOs have intended to increase investments in short-form content (45 percent), social commerce (43 percent) production/ sponsorship of original content (43 percent), influencer marketing (42 percent), and retail media networks (41 percent), according to a Dentsu study.

‘A long way to go for the brand to hit a ceiling’: Mamaearth’s Varun Alagh

Ghazal Alagh publicly accused Lakmé and HUL of copying not only Mamaearth’s sunscreen but also other products, including its vitamin C face wash and onion shampoo.

“Mamaearth is growing slower than our expectations,” said founder Varun Alagh. But he’s confident that Mamaearth will become the number-one skincare brand in the country over the next 5-7 years.